דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.

Responsibilities
What Youll Do:

Content Creation and SEO:

Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery
Be the Glue between Product and GTM Teams:

Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
Its not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding
Sales Enablement and Competitive Intel

Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
Own competitive intelligence, including ongoing tracking, analysis, and updates
Own core messaging and differentiation frameworks for products and features
Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
Lead sales enablement sessions with real impactnot just presentations, but guidance that helps deals close faster
Analysts, Media, and Market Engagement

Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
Proactively manage and maintain relationships with key analyst firms
Work closely with Valences PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
Represent Valence at speaking engagements, webinars, and industry events

Were looking for a Product Revenue Enablement Manager to lead product-related training and enablement initiatives across all Go-to-Market (GTM) functions, including Business Development (BD), Account Executives (AE), and Account Managers (AM) with a focus on the global GTM team. This role sits at the intersection of Product, Product Marketing, and Enablement and plays a critical role in ensuring that GTM teams are fully equipped to communicate the value, differentiation, and use cases of our full product portfolio.
The Product Enablement Manager will be responsible for developing and executing enablement strategies that address core selling skills and methodologies and embed deep product knowledge and fluency. This includes understanding existing product offerings, staying ahead of the roadmap, collaborating closely with Product and Product Marketing teams, and translating product updates into effective, scalable training content.
You will oversee the end-to-end training lifecycle, facilitate global enablement initiatives, manage learning content, deliver onboarding and bootcamps, and drive product-focused learning across the company.
What You'll Be Doing
Lead Product Enablement Strategy
Partner with Product, Product Marketing, and GTM leadership to align enablement efforts with business goals and product strategy.
Translate complex product capabilities and roadmap items into digestible, relevant learning experiences.
Proactively identify knowledge gaps or enablement needs through stakeholder feedback, sales insights, and performance data.
Ensure product enablement programs support strategic initiatives such as new market entry, product launches, and evolving buyer personas.
Act as the internal expert on our product suite and roadmap for GTM teams.
Training Content & Program Development
Create and maintain scalable product training content, including playbooks, battle cards, use case libraries, product release briefs, and demo scripts.
Build and deliver engaging learning experiences for new products, features, and product enhancements.
Facilitate training sessions and certifications (live and asynchronous) across all GTM functions globally.
Introduce interactive, role-based simulations and real-world scenarios to drive product fluency and confidence in customer conversations.
Cross-Functional Collaboration
Collaborate closely with Product and Product Marketing to stay informed on upcoming launches and ensure timely enablement.
Work with Regional Enablement, Marketing, and Sales Ops teams to localize and tailor content by region and role.
Collect feedback from GTM teams to serve as the "voice of the field" in product discussions, guiding future product development and positioning.
Training Lifecycle & Delivery
Own the product enablement track within GTM onboarding and bootcamps.
Implement learning programs that reinforce core sales methodologies (e.g., value selling) through a product lens.
Leverage tools like call recordings, feedback loops, and performance metrics to continuously improve training.
Learning Content Management
Build and maintain a centralized, accessible repository of product-related learning materials, training recordings, and collateral. Ensure materials are accessible, version-controlled, and aligned with the latest product positioning and messaging.