דרושים » פרסום שיווק ויחסי ציבור » Director of Brand

we are a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management - from fundraising and onboarding to reporting, distributions, tax, and back-office automation.
But were more than just software. Were a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter.
we are backed by top-tier VCs like Insight Partners and Qumra Capital, and were growing fast. Weve been named one of Globes Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insiders Hottest PropTech Startups.
Were seeking a Director of Brand to define and elevate our companys brand identity, positioning, and narrative in the market. This is a high-impact role that will lead our companys Creative, Content, and Design teams, ensuring our company is perceived as the most established, trusted, and differentiated player in our field. This position can be in our TLV offices or our NYC office.
As the Director of Brand, you will own our companys brand strategy, creative direction, and market perception across all touchpoints. Youll lead storytelling, campaigns, and visual identity, while ensuring brand consistency across the entire company: marketing, sales, product, HR, billing, customer success, events, and beyond. You are the brand owner inside our company, responsible for shaping how we are perceived in the market and making sure every interaction internal and external reflects a unified, differentiated, and trusted identity.
Key Responsibilities
Brand Strategy: Define and evolve our companys positioning, narrative, and differentiation in the market.
Creative & Visual Leadership: Own our companys visual identity, creative standards, and campaign concepts that drive perception shifts and differentiation.
Narrative & Messaging Frameworks: Set the strategic messaging architecture for all content, communications, and campaigns (executed by your team).
Brand Stewardship Across Company: Ensure HR, billing, product, conferences, and every employee/customer touchpoint consistently reflects the brand.
Campaign Leadership: Lead brand-level campaigns designed to strengthen perception and establish our company as the most trusted and established player.
Insights & Measurement: Define and track brand perception KPIs (awareness, trust, NPS, share of voice) and adjust strategy accordingly.
Team Leadership: Manage and inspire Creative, Content, and Design leaders (including PR/Comms lead), ensuring they execute in alignment with the brand strategy.