לוח משרות דרושים מנהל מותג

We are seeking a hands-on International Marketing Manager to manage our marketing efforts and activities.
Key responsibilities
Manage and implement the international schools marketing strategy.
Manage online and print marketing campaigns as well as international recruitment events
Oversee the creation of all marketing materials
Manage the international marketing team and a group of student marketers.
Manage the annual marketing budget.
Represent the school at recruitment fairs.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities (English)
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

As our Brand Marketing Manager, you will own and evolve Theo Graces brand across all touchpoints. This is a managerial role, leading brand team and owning the brand function end-to-end. You will shape how the brand looks, feels, and communicates - crafting a clear and consistent narrative that defines who we are, strengthens emotional connection with our customers, and supports our growth as a global brand. Working closely with cross-functional teams, you will ensure cohesive brand execution across marketing, product, website, and communications.

What Youll Do:

Brand Ownership & Consistency- Lead brand building and evolution, own the brand end-to-end, ensuring a clear, consistent, and recognizable presence across all channels (visual, messaging etc.).
Messaging: Develop and own messaging frameworks for key moments, launches, and seasonal campaigns; write clear, inspiring briefs and lead brand processes across design, content, product, performance, and web teams.
Campaigns & Launches: Lead cross-channel brand campaigns and launches from concept through execution.
Competitive & Market Insight: Analyze competitors with a strong focus on messaging around seasons, events, and key moments; continuously elevate the brand through market learning and best practices.
Customer & Insight Discovery - Be the voice of the customer, translating U.S. culture, trends, and insights into strong brand messaging, understanding what customers love, why they connect, and how those insights translate into brand communication.
Brand Content: Lead brand-led content creation across channels, ensuring all content reflects brand voice, values, and quality standards.
Social & Community: Own social media presence and community activity, driving channel strategy, content, engagement, awareness, and credibility.
PR & Partnerships: Manage PR, brand partnerships, and co-marketing initiatives, ensuring consistent, high-quality brand representation.
Team Leadership: Manage, mentor, and develop brand team, providing direction, feedback, and clear.
Cross-Functional Leadership: Lead brand-related processes across design, content, performance, product, and web teams.