As a Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing. You will also help our outbound team support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.

You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.

What you do

Campaign Strategy & Execution: Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
Data-Driven Optimization: Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities for improvement.
Digital Marketing Channels: Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
Cross-functional collaboration: Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
Event Management: Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
Creative Messaging: Develop compelling marketing content that resonates with target audiences and aligns with brand voice.

We are looking for a Director of Consumer Apps to join and lead one of the largest business lines in the company.
A key leadership role within with ownership of one of the largest business lines in the company. Manage the impactful consumer business vertical, responsible for driving strategic direction, operational execution, and profitability.
The individual in this role will lead cross-functional teams, manage P&L accountability, and ensure that products and services meet the evolving market demands.
This role requires an experienced leader with a deep understanding of the consumer and ad-tech industry, an analytical and product mindset, and an ability to translate business objectives into actionable strategies.
What you will do:
Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals.
Become a focal point and foster collaboration and alignment across heterogenic teams - R&D, data, product, media acquisition, and BI
Meticulously analyze data to monitor KPIs, financial performance to hit targets and recenter efforts direction.
Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences.
Oversee the end-to-end process of taking features and initiatives into production.
Manage internal processes and ensure they drive the business line forward.
Drive the expansion of resources by recruiting, onboarding, and retaining top talent to support future growth.
Work with product, data and media teams to prioritize and ship features, A\B test, monetization and media acquisition strategies.
Work with the founding team and senior management to grow the vertical and overcome hurdles.

We are looking for a results-driven Influencer and Affiliate Coordinator to drive growth through a combination of affiliate marketing, influencer partnerships, creator collaborations, and online community activations. In this role, you will help grow Lumen's network of performance-driven affiliates, paid creators, and community partners. Youll work closely with the growth team to identify new revenue-driving opportunities whether it's through creator sourcing for paid social campaigns, partnerships with Facebook groups, or scaling high-performing influencers.
This is a high-impact position with room to grow in a fast-paced, growing company.
Responsibilities:
Expand our creator network: Source, onboard, and manage a network of creators including affiliates, paid influencers, and micro-creators for performance campaigns
Source community partnerships: Identify and develop relationships with high-potential online communities (e.g., Facebook groups, wellness forums) that can drive awareness and conversions
Support paid creator campaigns: Work closely with the growth team to scout and activate talent for paid ads
Optimize relationships: Manage and nurture long-term partnerships with top-performing affiliates and influencers to increase engagement and conversions
Stay ahead of trends: Keep up with emerging trends in social media, affiliate marketing, influencer marketing, and digital campaigns
Analyze & report: Measure campaign performance and extract insights to improve ROI, scaling what works and pivoting when needed

As Senior Marketing Manager for our brand in Tel Aviv, you will contribute to the development of our brand strategy for sustainable and profitable growth. You will be responsible for the development and execution of multi-channel marketing campaigns. You understand and know your insights and are able to translate them into effective campaigns that fit within our brand positioning.
As our Senior Marketing Manager, your expert analysis will help boost our growth, identifying local opportunities and any potential issues. Working on the planning, execution and evaluation of marketing activities, you make sure that everything from local campaigns and activation to PR is optimized to engage with customers across Israel.
In addition to working with marketing stakeholders to deliver local market campaigns and initiatives, you're able to effectively localize global campaigns for our local brand (10 Bis). That includes ensuring that any marketing activities reflect our brand identity and strategy across all touchpoints.
Responsibilities:
Brief, plan, execute, and evaluate winning marketing activities (local & global campaigns, activations, PR, etc.) and ensure they are consistent with brand positioning across all touchpoints
Develop annual brand marketing plans & deliver marketing business update reports
Build good relationships with stakeholders, acting as a contact point and keeping them updated regarding relevant plans
Top-class collaboration with agencies, partners and internal departments, such as our internal agency, Digital, CRM, Sales and PR
Report into the Head of Marketing for Israel, to share your insights and ensure alignment on all activities.