דרושים » פרסום שיווק ויחסי ציבור » Brand Manager

looking a highly motivated and data -driven User Acquisition Manager with 3+ years of experience. You will be responsible for planning, executing, and optimizing user acquisition campaigns across various channels to drive growth. Key Responsibilities: Develop, execute, and manage user acquisition strategies and campaigns across multiple channels (e.g., paid social, programmatic, search, display, mobile app networks). Manage and optimize marketing budgets to achieve ambitious ROI, LTV, CPI, and CPA targets. Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends. Collaborate closely with internal teams including data & Analytics, Creative, Product, and CRM to ensure alignment and maximize campaign effectiveness. Analyze campaign performance data (including cohorts, LTV, conversion funnels) to derive actionable insights, identify optimization opportunities, and inform future strategies. Manage relationships with external partners, ad networks, and agencies. Implement A/B testing and experimentation frameworks for creatives, landing pages, and targeting to continuously improve campaign performance. Stay up-to-date with the latest user acquisition trends, technologies, and regulatory changes in the iGaming industry. Monitor and report on key performance indicators (KPIs) to senior management, providing regular updates on campaign progress and results.

FireArc is an innovative, data-driven, B2C tech company developing and publishing multi-platform digital assets. We are rapidly expanding and eager to onboard results-oriented, high-achieving people. Our incredibly talented and energetic Performance Marketing Team is expanding, and we’re searching for a skilled and data-driven User Acquisition Manager to help us scale to new heights. If you thrive in a fast-paced, dynamic environment and have a proven track record of success in user acquisition, we’d love to hear from you! Your Impact and Responsibilities:
* Plan, execute, and optimize large-scale performance campaigns to drive growth across multiple products.
* Conduct in-depth market research to identify target audiences, optimize creatives, and uncover opportunities for new product types. Design and run A/B tests , analyze performance metrics, and refine strategies to improve results.
* Stay ahead of market trends, emerging technologies , and industry best practices to implement cutting-edge acquisition strategies.
* Collaborate with cross-functional teams (creative, product, data) to align marketing efforts with product goals and user needs.

Advantages:

* Experience with pop/push media buying in platforms such as Propeller ads, Adsterra, ADcash, etc

Brand:
FireArc

Our product marketing unit is looking for an experienced product marketer to own the positioning and adoption of our Creative Optimization Suite. If you are passionate about bringing new solutions to the market and developing strategic narratives, this opportunity is for you.
This role requires two inherently different skills: The ability to turn highly technical concepts into compelling stories and the ability to see the big picture and develop data-driven go-to-market strategies.

What youll do:
Own the Creative Optimization Suites from a PMM perspective, including strategy, positioning, adoption, and growth.
Plan and execute go-to-market initiatives to deliver for ARR and retention objectives through adoption campaigns, sales & CS enablement, content, demand generation campaigns, and brand awareness.
Work alongside product and customer-facing teams to spot and act on new growth opportunities.
Work closely with the global sales and customer success teams to educate, train, and push them toward their growth goals.
Develop sales, educational, and growth-driven content such as reports, videos, blogs, guides, webinars, and other sales enablement assets.

Were looking for a sharp, enterprise-minded Senior Content Marketing Manager to join our fast-growing marketing team. Youll shape the stories and content that drive demand, build trust with finance and HR buyers, and differentiate our unique value in a crowded market.
You understand the payments and HR space, know how enterprise buyers think, and can turn complex topics into content that resonatesfrom thought leadership to campaigns to sales assets. You're an agile writer, strategic thinker, and natural collaborator who thrives in a fast-moving environment.
What will your day-to-day look like?
Develop a full range of contentfrom high-level thought leadership to targeted performance content to sales enablement materials
Work closely with demand gen, ABX, product marketing, brand, and other teams to drive high-impact campaigns
Help evolve and scale our brand voice across workforce payments, payroll, and global workforce management
Build and maintain a strategic content calendar tied to market trends, ICP insights, and campaign priorities
Partner with internal subject matter experts to create credible, insightful content on workforce payments, compliance, and global payroll
Translate market research and buyer insights into messaging and content that drives conversion and supports revenue goals
Own projects from concept to execution with a strong sense of accountability and creative ownership
This is an ideal role for a strategic, hands-on content marketer who thrives on varietybrand, product, demand, and sales contentin a collaborative, fast-paced team. If you want a role where your writing and thinking will directly drive pipeline and brand impact, and youre excited about shaping the future of workforce payments, this is it.
Important: Please include your content portfolio or writing samples with your application show us your best work!

Ready to actually own your marketing strategy, not just tick boxes? Join us to build our brand, generate leads, and shake up the way we do marketing on a global scale! This isn’t your typical “just manage campaigns” role. You will lead a small but mighty team, run with a healthy budget, collaborate with brilliant partners, and see your ideas come to life - from bold content to unforgettable events. What You’ll Be Doing: ?? Dream up and deliver creative campaigns that get noticed (and bring in leads). ?? Rule all things digital - website, social, content, email, ads. ??? Own our PR game and marketing materials. ?? Plan epic events, trade shows, and demos that people actually want to attend.
?? Location: Our office are in Herzeliya and we work in a hybrid mode :-) Sound Like You? Send your CV and Let’s talk about how you’ll help us grow, stand out, and do marketing that actually stands out

As a Senior Strategy Researcher, you will have end-to-end responsibility for major research projects that help our customers strategically focus their initiatives, create new business opportunities, and chart new territories. You will do so by conducting intensive research from inception to execution, including learning the subject matter independently, formulating research questions, crating an appropriate research methodology, finding information sources, analyzing the information, and coming up with answers and recommendations that will take our customers endeavors to the next level.

You will join a diverse team of subject matter experts from multiple domains, including strategy, business intelligence, academia, cyber security research and more. Our expert researchers play a major part in our customers strategic planning initiatives and take an active part in leading the change.