דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing

Are you ready to redefine marketing success in the dynamic world of B2B SaaS?
Our company is searching for a visionary leader to take the reins as VP of Marketing.
Your Mission:
Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives.
Lead our talented team towards unparalleled success.
Our company is revolutionizing the way B2B companies connect with their customers and audiences.
We enable B2B marketers and sellers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using our company to improve and measure their social presence in order to make better business decisions.
We are a global, fast-paced, and innovative start-up with offices in Ramat Gan, London, and Grand Rapids (MI).
The VP of Marketing role will oversee; Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, Social Media, Product Marketing, PR, Conferences.
Responsibilities:
Develop and execute the company's overall marketing strategy in alignment with business objectives.
Provide visionary leadership to drive the marketing team toward success.
Develop and implement product marketing strategies that effectively position the company's products or services in the market.
Drive product messaging, differentiation, and sales enablement.
Lead demand generation efforts to generate qualified leads and support revenue growth.
Develop and manage campaigns that span online advertising, marketing automation, and other relevant channels.
Establish KPIs and metrics to measure marketing effectiveness.
Regularly assess and report on marketing's impact on revenue and other relevant business metrics.
Utilize expertise in the marketing mix, including online advertising, marketing automation, social media, and demand generation tools, to create and execute comprehensive marketing campaigns.
Stay up-to-date with the latest trends in social media and customer communities.
Identify and leverage strategic opportunities in these spaces to enhance brand awareness and engagement.
Build, lead, and mentor a high-performing marketing team.
Foster a collaborative and innovative culture that drives continuous improvement.
Collaborate closely with sales, product development, and other relevant departments to ensure alignment between marketing strategies and overall business goals.

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

We are on the lookout for an adept and self-driven AI Specialist Conversion rate Marketing Operations Manager to join our team.
In this role, you will spearhead efforts to enhance conversion rate optimization across campaigns, manage our lead routing and attribution tool efficiently, and harness AI to elevate our martech arsenal and conversion rate.
How will you make an impact?
Take charge of optimizing conversion rates across marketing campaigns, leveraging data-driven insights and strategies.
Analyze the lead-to-opportunity conversion rate funnel, identifying opportunities for optimization and improvement.
Manage and streamline our lead routing and attribution tool (Leandata), ensuring seamless workflow of leads and contacts.
Harness AI technologies to refine and enhance our martech tools, maximizing efficiency and effectiveness.
Serve as the focal point for questions regarding our marketing tech stack, ensuring optimal utilization and integration.
Manage and track upcoming renewals and spearhead the renewal process for tools and agencies owned by Marketing Operations.
Facilitate the onboarding process for new vendors/systems, collaborating with legal and security teams for seamless integration.
Collaborate with cross-functional teams such as Revenue Ops and Biz Ops to ensure alignment of processes and systems.
Lead the rollout of new technologies, conducting user onboarding and training sessions, and providing ongoing support.
Collaborate with the Finance team on budget-related matters, ensuring adherence to budgets and proper utilization of resources.
Support day-to-day marketing operations tasks to ensure smooth functioning of activities.