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gohire
דרושים בgohire
Location: Ramat Gan
Job Type: Full Time
Our fintech company is seeking a Product Marketing Manager.
Focus on customer acquisition,marketing campaigns, websites and landing pages creation.
Engagement, and revenue growth. Collaborate cross-functionally with clients and stakeholders to plan go-to-market initiatives, shape compelling messaging, and develop strategic campaigns.

Key Responsibilities:

Craft campaigns utilizing online/offline channels to drive acquisition, engagement, retention alongside the marketing team.
Lead and manage websites, brands and LPs creations
Conduct market analysis to identify trends, opportunities, and guide product positioning
Define customer personas and segmentation strategies
Develop product messaging and value propositions along the buyer's journey
Collaborate with marketing, and product teams to align on goals
Gather feedback to optimize the acquisition funnel.
Requirements:
2+ years as a B2C Product Marketing Manager. (SaaS experience preferred).
Experience in creating and managing websites, brands and campaigns.
Proven track record in optimizing B2C sales funnels for customer acquisition and revenue growth in the fintech industry.
Experience in product messaging, marketing campaigns, and go-to-market execution
Knowledge of the financial/online trading world is an advantage.
Skilled at multitasking and time management
Bachelor's in Marketing, Business, or related field
This position is open to all candidates.
 
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קרול יועצים
דרושים בקרול יועצים
Location: More than one
Job Type: Full Time
We are looking for a Director of Product Marketing for a leading cybersecurity start-up.

The role currently does not include team leadership.

As the Director of Product Marketing you will play a key role in defining, positioning, and communicating our unique value proposition(s) into compelling messaging that boosts our growth.
Work closely with customer-facing departments and engage with customers to deepen the understanding of our target market, including customer needs, buyer personas, and key use cases.
Research the market and competition landscape and conduct a competitive analysis to build competitive intelligence.
Orchestrate launches of new products, features, and capabilities cross-functionally and collaborate with key stakeholders to execute go-to-market strategies.
Requirements:
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals
Requirements:
5+ years of proven experience as a Product Marketing Manager
Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning
Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including wireframes and mockups
Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
Self-starter who can work independently and manage multiple projects simultaneously
Excellent English verbal and written communication skills
Management experience - an advantage.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
Location: Ramat Gan
Job Type: Full Time
Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.
Requirements:
5+ years of proven experience as a Product Marketing Manager in B2C/B2B (SaaS experience - an advantage)
Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning
Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups
Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
Self-starter who can work independently and manage multiple projects simultaneously
Excellent English verbal and written communication skills
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
We are seeking a highly motivated and analytical Growth Product Marketing Manager to design user journeys and improve our Conversion Rate Optimization (CRO) efforts.
In this role, you will play a pivotal role in improving user experience, driving growth, and maximizing conversion rates across our digital properties.
As Growth Product Marketing Manager, youll be responsible for developing and executing strategies to enhance our product performance and user journey within the website to drive higher conversion rates.
Youll collaborate cross-functionally with our product managers, growth teams, designers, developers, and marketers, to identify optimization opportunities and implement data-driven solutions that will yield measurable improvements in user engagement, acquisition, and retention.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.
Requirements:
3+ years of proven experience as a Product Marketing Manager
Experience with WordPress and Elementor - an advantage
Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels
Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions
Ability to work collaboratively and cross-functionally in a fast-paced, dynamic environment
Self-starter who can work independently and manage multiple projects simultaneously
Excellent verbal and written communication skills in English
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
We are looking for a Product Manager - Editor.
As a Product Manager in the Editor team, you will guide the strategic direction, planning, and execution of our Editor initiatives.
Youll work to improve user experience by thoroughly exploring and leveraging the Editor's features and capabilities. Youll collaborate closely with cross-functional teams, including engineering, design, and marketing, to develop innovative solutions that align with our business objectives and effectively serve our broad user base.
Responsibilities:
Contribute to the strategic direction and execution of our Editor roadmap, aligning with team goals and company vision
Optimize user experience by thoroughly understanding and utilizing the Editor's features and capabilities
Gain a deep understanding of our users needs through data analysis, customer interviews, and user research, and translate them into product requirements
Prioritize and manage feature backlog, ensuring alignment with overall business strategy and goals
Collaborate with the engineering, UX/UI, and marketing teams to deliver high-quality product enhancements
Manage the entire product lifecycle, from concept to launch, ensuring timely and successful delivery
Monitor product performance and iterate continuously to improve user experience and achieve key business metrics
Communicate effectively with stakeholders and teams across the organization
Requirements:
At least 3 years of product management experience at B2B or B2C web companies
Experience overseeing large, complex projects from planning to delivery
Proven ability to understand and discuss technical concepts, manage trade-offs, and evaluate innovative ideas with internal and external partners
Experience with user-centered design and utilizing customer feedback to drive improvements
Previous WordPress experience - an advantage.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
17/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
Our company is revolutionizing the way companies connect with their customers and audiences.
We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
Leading B2B organizations all over the world such as ACI Worldwide, Snowflake, and Fujitsu are using our company to improve and understand their social presence in order to make better business decisions.
We are a global, fast-paced, and innovative start-up with offices in Ramat Gan, London, and Grand Rapids (MI).
As a Product Manager, you will report to the Director of Product Management and be responsible for creating and managing the roadmap and product development for one of company's customer-facing applications.
Responsibilities:
Gather input from stakeholders and work closely with them to define requirements.
Define requirements, user stories, and acceptance criteria for product functions and features.
Clearly communicate the status of projects on the product roadmap and in development.
Create user documentation in coordination with stakeholders.
Create and maintain competitive and strategic analysis matrix.
Oversee implementation and release workflow and deadlines.
Hold regular project reviews with Development and QA teams ensuring that the product meets business requirements.
Measure adoption, usage data, and business results from product launches.
Gather market feedback from sales, marketing and recruiting users and buyers via Win/Loss calls, interviews, and other feedback loops.
Participate in support calls or other client inquiries.
Requirements:
2+ years of experience in Product Management.
Solid understanding of the software development process from concept through implementation and delivery.
Ability to distill sophisticated topics and feedback into clear, prioritized, business or user cases and product requirements.
Understand UX design principles and the ability to work with stakeholders as part of the design process.
Have direct customer-facing experience along with strong interpersonal skills, including the ability to lead via influence, perseverance, and determination.
Experience collaborating with agile development teams and handling a backlog.
Have excellent analytical and problem-solving skills, including data analysis.
Be detail-oriented.
Experience managing or developing products in the marketing technology space, in fields such as social media, marketing automation, and CRM - a plus.
Experience with web-based application development and maintenance - a plus.
Experience working as a developer - a plus.
Excellent written and spoken communication skills in English.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
5 ימים
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
A prominent Hi-Tech Company located in Ramat Gan, specializes in providing B2B financial services within the fintech sector.
Job Description:
We are looking for a Product Manager who is passionate about building products that customers love.
You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build, and roll out products that deliver the companys vision and strategy.
Roles and Responsibilities:
* Conducting an orchestra - Managing all the elements perfectly.
* Ability to drive processes and people in collaboration and positive leadership, and not out of authority and hierarchy.
* Translate Product Strategy into detailed requirements and prototypes.
* Scope and prioritize activities based on business and customer impact.
* Working with relevant suppliers: receiving price offers, planning and verifying the quality of the products and keeping schedules.
* Working closely with VPs (especially R&D, Operation, Success and Marketing), and their teams and team leaders.
* Measures for job success: standing in deadlines and project budget.
Requirements:
* Deep understanding and strategic vision on the one hand, and at the same time alertness to details, accuracy, and the ability to produce high-quality products.
* At least 3 years of professional experience as a Product Manager.
* High motivation and ability to manage workload and meet deadlines.
* Ability to build prototypes build a preliminary model that includes the advantages and disadvantages and the ability to realize the future product.
* High level of English.
* Experience in the world of Product marketing knowledge and ability to conduct customer research while generating insights and translating them into products.
* Experience with planning e-commerce processes: registration, clearing, customer personal accounts, CRM, back office, and security processes.
* Familiarity with the world of online companies such as CFD, e-commerce, fintech, or gaming- a significant advantage.
* Experience as a programmer and expertise in UX (understanding customer needs)- a significant advantage.
* Experience in QA, optimization, and measuring the effectiveness of the product- a significant advantage.
* Experience working with Jira and Figma- a significant advantage.
* Experience working with multidisciplinary systems- an advantage.
* Degree in Computer Science or engineering- an advantage.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
10/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
We are looking for a Product Manager.
In this role, you will be working on a new and innovative AI-based offering that will change the way companies test the user experience of their products worldwide!
Responsibilities:
Own the product lifecycle from requirements gathering through production and release
Collect use cases from customers to develop a unique understanding of their needs
Become an expert of your domain and well familiar with the competitive landscape
Identify opportunities for product innovation and product enhancements
Translate product strategy into successful solutions and their detailed requirements
Study and measure feature usage across different customer segments to prioritize development efforts
Aim to create the best possible user experience
Initiate and drive effective cross-team collaboration
Requirements:
4+ years of experience as a Product Manager
BSc in Computer Science/Engineering or equivalent
Previous Software Engineering background
Successful history of delivering customer-driven products designed to create a great user experience
Demonstrated experience managing the end-to-end product lifecycle of B2B SaaS products
You understand behavioral analytics concepts with respect to UI/UX design and have collaborated with UI/UX designers and engineers on a breadth of projects
You have strong interpersonal skills, used to negotiate relationships and alignment across teams with different goals, functions, and initiatives
Preferred Qualifications:
Market knowledge of testing automation domain, SaaS, and/or AI platforms
Superior attention to detail while keeping an eye on the big picture
Technical expertise and the ability to question and challenge decisions and priorities
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
16/04/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
applying its data expertise to security, enabling companies to better understand and manage risk. We have both a rich data platform and security modules that tap into the platform to provide immediate benefits to our customers. We have built and patented a Data Fabric for Security. It curates data from hundreds of security and business tools and contextualizes that data to help companies understand and address their riskiest problems. Our Unified Vulnerability Management module is our first module to tap into the power of our data fabric, enabling companies to create custom contextualized risk scores and tailored workflows to reduce risk. If youre passionate about data models and helping companies improve their security posture, wed love to have your talents here at as we work to make the world a more secure place.
We are seeking a Product Designer to join our team. In this role, you will play a crucial role in designing, developing, and maintaining user interfaces, ensuring an exceptional user experience.
Responsibilities:
Collaborating with Product, R&D, and Marketing to develop a smooth user experience with a high-end look and feel
Brainstorm and design new features and take concepts through to production
Prepare and present rough drafts to internal teams and key stakeholders
Communicate solutions at various stages of definition using wireframes, flow diagrams, storyboards, high-fidelity prototypes, and final design specifications
Gather and evaluate user requirements in collaboration with product managers and engineers
Requirements:
Online portfolio
3+ years of experience designing a complex B2B system/platform
Experience with UX design of complex workflows for and experience in delivering design solutions for projects of large scope and complexity
Ability to collect and interpret both qualitative and quantitative feedback
Ability to adapt, switch gears, and thrive in a fast-paced and growing environment
Excellent organizational skills and ability to prioritize and meet tight deadlines
Good understanding of technical concepts
Experience in Figma
Experience working in cybersecurity, big data-oriented products- an advantage
Illustration skills- an advantage
Experience in motion design- an advantage
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
Location: Ramat Gan
Job Type: Full Time
Were seeking a highly motivated and experienced Product Designer to make a huge impact by designing end-to-end user-facing features that will shape our SaaS future.
Responsibilities:
Collaborate with our product, engineering, and marketing teams to define, design, and deliver best-in-class user experience that will achieve our business objectives.
Develop a deep understanding of our users by conducting research, data analysis, customer interviews, and usability testing.
Map possible scenarios and create detailed product flows.
Take ownership of the full design cycle, from collecting inspiration through conducting user research to creating pixel-perfect UI for all states and scenarios from development to delivery.
Ensure consistency by learning and applying our design system.
Promote winning ideas and decisions as a valuable member of our design team.
Requirements:
4+ years of design experience at a product-focused tech company
Skilled at delivering end-to-end product workflows that cover multiple user scenarios and edge cases
Innovative problem solver with a passion for transforming complex problems into simple and intuitive user experiences
Strong understanding of typography, color, and composition with a keen sense of pixel-perfect design solutions
A highly independent team player who doesn't require hand-holding
Able to thrive in a dynamic environment that requires quick decision-making within a tight schedule
A high level of spoken and written English
Nice to have:
Familiarity with Elementor and WordPress
Bachelor of Design in Visual Communication or Interactive Design
This position is open to all candidates.
 
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