דרושים » פרסום שיווק ויחסי ציבור » VP Marketing

Are you ready to redefine marketing success in the dynamic world of B2B SaaS?
Our company is searching for a visionary leader to take the reins as VP of Marketing.
Your Mission:
Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives.
Lead our talented team towards unparalleled success.
Our company is revolutionizing the way B2B companies connect with their customers and audiences.
We enable B2B marketers and sellers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using our company to improve and measure their social presence in order to make better business decisions.
We are a global, fast-paced, and innovative start-up with offices in Ramat Gan, London, and Grand Rapids (MI).
The VP of Marketing role will oversee; Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, Social Media, Product Marketing, PR, Conferences.
Responsibilities:
Develop and execute the company's overall marketing strategy in alignment with business objectives.
Provide visionary leadership to drive the marketing team toward success.
Develop and implement product marketing strategies that effectively position the company's products or services in the market.
Drive product messaging, differentiation, and sales enablement.
Lead demand generation efforts to generate qualified leads and support revenue growth.
Develop and manage campaigns that span online advertising, marketing automation, and other relevant channels.
Establish KPIs and metrics to measure marketing effectiveness.
Regularly assess and report on marketing's impact on revenue and other relevant business metrics.
Utilize expertise in the marketing mix, including online advertising, marketing automation, social media, and demand generation tools, to create and execute comprehensive marketing campaigns.
Stay up-to-date with the latest trends in social media and customer communities.
Identify and leverage strategic opportunities in these spaces to enhance brand awareness and engagement.
Build, lead, and mentor a high-performing marketing team.
Foster a collaborative and innovative culture that drives continuous improvement.
Collaborate closely with sales, product development, and other relevant departments to ensure alignment between marketing strategies and overall business goals.

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

Rail Vision is a multidisciplinary startup headquartered in Ra'anana. We utilize the latest Artificial Intelligence and Electro Optics technologies and develop lifesaving, vision systems for the global railway market. As a key leader you will be responsible for formulating the overall sales & marketing strategy and ensuring the success of our innovative solution in the market over the world. Responsibilities: · Opening new markets for the company for an innovative product in the field of train safety · Lead, coach ,and develop a sales and marketing team providing and helping them achieve their goals including providing them with strategic direction · Continually analyze market trends, customer needs ,and competitive landscape to identify opportunities . · Close and sign long contracts and projects with the company’s customers. · Effectively communicate project expectations to R&D project team members and stakeholders in a timely and clear fashion. · Prepare and deliver proposals as well as business presentations · Collaborate with cross-functional teams including R&D, Projects, Legal and Finance to ensure alignment and deliver the best outcomes for our customers and the company. · Create and maintain solid and strong relationship with potential customers and partners implementing and monitoring sales metrics to drive performance improvement.

Were seeking an accomplished and innovative Head of Marketing to spearhead our brands marketing efforts.
As Head of Marketing, youll be responsible for our overall branding strategy, brand analysis, messaging development, and defining our tone and style.
Youll drive brand campaigns, create compelling customer stories, manage our brand book, and ensure effective product naming.
Youll leverage your expertise to guide our marketing and customer service teams continuously.
Responsibilities:
Manage and Lead the Brand:
Oversee the companys brand management efforts
Plan, promote, and execute company events and conferences
Influencers and active customers
Play a key role in managing the companys public relations efforts
Manage Broad Marketing Efforts:
Oversee the development and maintenance of our website. Ensure the website contains compelling and engaging content to attract and retain visitors.
Lead our YouTube channel management, including live streaming and central social media channels.
Cultivate official and unofficial communities to engage with users and promote brand awareness.
Strategize and execute leadership programs and attend industry events and meetups.
Management of Studio: Design, Creative, Video, and Content:
Supervise our design and creative studio, including the creation of banners, emails, and landing pages.
Define our design language and allocate resources to ensure visual consistency.
Elevate creative output and oversee the production of promotional videos.
Manage content creation, ensuring it aligns with brand messaging and engages the target audience.

we are looking for a Strategic Marketing Director.
What Would you do?
Define and oversea execution of the companys marketing strategy
Develop and execute marketing plan for our Digitals products and services
Develop compelling messaging and positioning that resonates with the identified target segments.
Collaborate with cross-functional teams to align product marketing strategies with overall business goals.
Lead Demand Generation and Funnel Health:
Design and execute demand generation strategies to drive leads and opportunities across various regions, channels and platform
Establish key performance indicators (KPIs) for demand generation efforts and monitor their status regularly.
Analyze funnel health metrics, identify areas for improvement, and adjust strategies and tactics as needed to optimize conversion rates
Develop, implement, and execute Account Based Marketing working closely with sales and business development organizations
Product Content Creation:
Develop and manage a content strategy that supports the entire customer journey
Collaborate with product, sales, and marketing teams to create engaging and informative product-related content, including whitepapers, case studies, videos, and more.
Ensure content aligns with the buyers journey and effectively addresses customer pain points and needs.
Performance
Analyze reports on global marketing activities, including campaign performance, lead generation, and ROI.
Present findings and insights to executive leadership during Quarterly Business Reviews (QBRs) and other core meetings.
Utilize data-driven insights to refine strategies and make informed decisions to enhance demand generation efforts.

we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.

We are looking for a VP of Marketing to spearhead our dynamic brand.
To be the driving force behind our brand strategy, D2C, B2B marketing, and cross-functional collaborations. To elevate user experiences, nurture our growing community and to lead a team towards groundbreaking success in a fast-paced, innovative environment.
Join us in helping individuals around the world to redefine their human potential by improving their reactive intelligence through our unique,responsive lights training system.
What will you do?
Brand Strategy
Develop and execute a comprehensive brand strategy aligned with our mission and market positioning across all channels.
Implement brand advocacy tactics utilizing influencers, reviews, and social media to amplify brand presence and engagement.
Coordinate with the creative team to ensure marketing initiatives are cohesive and strategically aligned for maximum market impact.
Growth and Sales Optimization:
Direct the Head of Growth in optimizing direct-to-consumer (D2C) channels to enhance sales and scalability.
Craft and execute monetization strategies, focusing on maximizing Return on Ad Spend (ROAS).
Collaborate with the creative team to build a performance media strategy rooted in consumer motivations across marketing channels.
Customer Retention and Engagement:
Collaborate with the product team to design and manage customer retention programs across multiple channels (email, SMS, in-app, push notifications).
Analyze and interpret customer engagement data to refine and improve retention strategies.
Integrate marketing insights into product development to enhance community engagement and product features, actively participating in new feature launches.
B2B Relations and Support:
Provide strategic marketing support to partners and distributors, enhancing B2B relations and supporting sales initiatives.
Team Leadership and Collaboration:
Oversee and nurture the marketing team, fostering a culture of creativity, productivity, and data-driven decision-making.
Facilitate cross-functional collaboration and process optimization between marketing and other departments, establishing productive processes and work streams, ensuring data-driven development of marketing materials across functions and timely delivery.

We are NeoGames (Nasdaq: NGMS), a global leader of iLottery solutions and services to national and state-regulated lotteries. We are part of the NeoGames Group, an iGaming powerhouse with 1100 employees spread across 8 countries. At NeoGames, we pride ourselves on our “People first” culture. Not only has it been a core value in our organization for as long as we can remember but it also runs in our DNA and is felt in every aspect of our operations. We are currently looking for a VP Partner Success. This is a senior leadership position with responsibility for the Partner Success Team in onboarding and managing our Brand and Platform partners ensuring profitable growth and diversification.

Responsibilities:

* Taking full responsibility for the Company’s relationships with our brand & platform partners.
* Ensuring the Company is growing partners’ accounts & businesses successfully and effectively.
* Deliver excellence in how the Partner Success team operates, ensuring that partner success team continues to develop their ability to drive partner revenue growth and partner engagement.
* Assisting partners in investing and growing their business, but fully leveraging the organisation’s suite of products and managed services.
* Provide guidance to the Partner Success Managers and the Partners regarding various elements of the business value chain including player acquisition, localization, regulator developments and player monetization.
* Lead the Partner Success Managers with the view that they are P&L owners for their partner portfolio, representing their partners’ business within the company.
* Champion the needs of the Partners within the organization and ensuring that Product Roadmap prioritization reflects the Partners’ needs and alignment with the company’s strategic objectives.
* Working hand in hand with the Company’s management to formulate and deliver the company’s strategic vision.
* Providing team leadership, guidance, and strategy within the Partner Success department, ensuring all service levels are constantly met & business plans executed.
* Streamlining of Processes to accelerate revenue generation and profitability.
* Manage a framework of success measures for the partner success team and ensure they are aligned with partner & overall company objectives.
* Structure and lead successful onboarding and training programs for new partners.