A growing startup company is seeking a strategic and hands-on Product Marketing Director to
lead the companys product storyline, strategic analysis, and market execution. This role is ideal
for a marketing leader with deep experience in B2B SaaS and Enterprise Software, particularly
in complex technology domains such as Modernization, APIs, Integration Platforms, and Digital
Transformation.
Key Responsibilities
- Product Storyline Positioning: Lead and own the companys global product narrative,
strengthening Companys positioning as a thought leader in Modernization, APIs, and
enterprise integration.
- Strategic Analysis Competitive Intelligence: Conduct deep strategic analysis of the
market landscape and develop battle cards and competitive positioning to empower
the sales team.
- Go-to-Market Execution: Create GTM strategies for new products, solutions,etc
Requirements: Requirements:
- Experience: Minimum of 5 years in B2B marketing, with a proven track record in B2B
and Enterprise go-to-market.
- Domain Expertise: Deep understanding of complex enterprise technologies, including
digital transformation, Mainframe modernization, legacy systems, APIs, cloud platforms and integration ecosystems
-Content & Narrative: Demonstrate ability to craft compelling product stories and translate technical features into business value
-Strategic Execution: Proven ability to create strong market impact with limited resources, combining high-level strategic thinking with hands on execution
-Communication: Fluent, Business-level English, experience working with global markets, such as the US and Europe is a significant advantage
-Tools: Strong command of Marketing Automation platforms, CRM systems and social media management to
Full-time position | Location: Petach Tikva
This position is open to all candidates.
