U.S. EMBASSY JERUSLEM IS SEEKING Social Media Manager
This position is located at the U.S. Embassy Jerusalem, Tel Aviv Branch Office, in the Public Diplomacy section, in Tel Aviv. The Social Media Manager is responsible for building and maintaining Mission flagship social media properties; for developing a year-long editorial calendar designed to promote Mission priorities with online communities; researching and analyzing evolving markets for new Mission digital properties; and customizing content and online engagement to promote Mission objectives. Organizes and hosts online conversations; designs information campaigns and develops innovative engagement opportunities and tools. Provides guidance to PD Public Engagement staff and other Mission personnel who engage with online communities on standards, regulations, and policies for the use of digital properties.
Requirements: EDUCATION: A bachelors degree in graphic design, video production/film, communications or marketing, business, international relations/political science or history is required.
EXPERIENCE: A minimum of two years experience in social media work, graphic design, in a multilingual context. Must have experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats. Must provide a portfolio of original work demonstrating social media design competence.
LANGUAGE: English and Hebrew level 4 (fluency) speaking/reading/writing. (This will be tested).
JOB KNOWLEDGE: Detailed knowledge of U.S. foreign policy objectives and American interests in host country is required. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy. Must have comprehensive knowledge of the attitudes and communication preferences of target audience groups. Must have strong online communications and analysis skills to identify and exploit engagement opportunities. Must understand management of digital properties and online communities, including marketing and/or advocacy campaigns. Knowledge of trends in regional and international communications patterns and how they affect host country communications landscape.
SKILLS AND ABILITIES: Detailed knowledge of and ability to build out and manage Mission flagship digital properties, including social media and mobile platforms, and develop digital tools such as games and contests. Must be able to create and use photo and video sharing sites, podcasts video and other digital products. Must be fully adept as using audience analysis and analytic tools (i.e. Hootsuite, Google and others).
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המשרה מיועדת לנשים ולגברים כאחד.