we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do
Own messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how shows up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.
Grow and nurture your team, empowering them to achieve their targets and career goals.
Operationalize AI across every key content, creative, and GTM process.
Requirements: 10+ years in B2B SaaS marketing, with direct ownership of both product marketing and brand. Exposure to both is not the same thing.
Proven track record building messaging from scratch - frameworks that held up when they hit Sales, Product, and the market simultaneously.
Experience leading and growing diverse marketing teams. Your reports develop under you. That's a pattern, not a coincidence.
A track record in cross-functional GTM: launches, repositioning exercises, or category-defining moments you can walk through in detail.
AI-native mindset. Not someone who has just tried the tools, but someone who has thought through what AI means for how a content team should be structured, what the inputs need to look like, and how to keep quality high at volume.
Comfortable at the strategic layer when the picture is still forming. Precise and execution-focused when it's time to ship.
Empathic by default, but not soft. You lead by creating clarity - for your team, for your peers, for the exec team.
This position is open to all candidates.