דרושים » פרסום שיווק ויחסי ציבור » Marketing Operations Manager

We are looking for a CRM & Lifecycle Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Omnichannel Execution: Manage day-to-day customer communication channels including email marketing, SMS, push notifications and newsletters to keep customers engaged and informed.
Strategy & Lifecycle Mapping: Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement
Automation & Workflows: Build, monitor, and continuously optimize complex trigger-based campaigns and automated journeys using HubSpot and other third-party tools.
Content & Creative: Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages, balancing brand voice with performance.
Data-Driven Optimization: Run A/B tests on messaging, timing, and segmentation. Translate these insights into actionable improvements in your channel mix.
Reporting & Analytics: Build and maintain dashboards to track CRM effectiveness, analyze funnels, and retention KPIs using tools like Tableau, Mixpanel, or Data Studio.
Retention & Loyalty: Support and evolve loyalty and referral programs to drive repeat usage and advocacy.
Cross-Functional Collaboration: Act as the project owner for lifecycle initiatives, working with Product, Data, and Engineering to ensure technical scalability and seamless integration.

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Were looking for a highly strategic and hands-on Head of Business Unit to lead and scale a fast-growing B2C online marketplace and comparison platform as its most senior operator, effectively running the business end to end.
This is a full general-management role: you own the P&L, set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. Youll lead across sales, marketing, business development, product, and operations, combining sharp commercial and financial judgment with a builders willingness to get into the details.
The ideal candidate is a B2C expert who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results.
Responsibilities
Business ownership & strategy
Own the full P&L and the overall performance of the business: revenue, margin, and profitability.
Define and execute the company strategy across growth, profitability, and scalability.
Set targets, budgets, and forecasts; manage unit economics and hold the business accountable to them.
Identify new opportunities to expand the business and open new revenue streams.
Sales & business development
Directly own the sales function and its revenue targets: pipeline, conversion, and retention of customers/partners.
Lead business development: partnerships, new channels, and deals that grow the top line.
Build the commercial motion and the incentives, processes, and reporting behind it.
Marketing & growth
Own the marketing strategy across all channels (paid, organic, CRM, lifecycle).
Optimize acquisition, retention, and monetization; continuously improve ROI and CAC/LTV.
Stay hands-on with website performance, funnels, CRO, and overall user experience.
Product
Partner with (or directly steer) the product and web teams to prioritize a roadmap that moves the business metrics.
Use data and customer insight to drive product and pricing decisions.
Operations & finance
Own operational execution and the systems that keep the business running efficiently.
Drive data-informed decision-making across every function.
Team & leadership
Lead, hire, and scale a cross-functional, distributed team (sales, marketing, product, web, operations) across locations.
Build a high-performing, accountable, results-driven culture.

Were looking for an energetic RTB CSM, a highly motivated, self-starter who is passionate about the AdTech ecosystem and is eager to grow and shape our strategy and future. Come and join our leading, technological Programmatic team!
Great opportunity to join one of our most technological and dynamic departments!
Responsibilities

Serve as the primary point of contact for Supply and Demand partners.
Ensure Mars exceeds partner expectations through regular check-ins and relationship management.
Conduct performance analyses, providing insights to optimize campaigns.
Manage cross-functional projects with internal teams to ensure smooth execution.
Act as a programmatic specialist, advising partners on industry trends and best practices.
Attend industry events to stay updated and strengthen relationships.
Monitor and report on key performance indicators (KPIs) to meet or exceed targets.
Proactively identify opportunities to grow partnerships and drive revenue.

Were looking for defense sales ROCKSTARS! Sales, Marketing & BD Director - Defense Sector
Ready to lead deals that actually matter? Were looking for high-impact Sales, Marketing & BD Directors to drive strategic growth in the defense and government sectors - in Israel and globally. This is not just another sales role. This is about leading complex, high-value deals, working with top-tier defense organizations, and shaping real-world impact.
? What youll do:
* Own and lead end-to-end sales cycles - from opportunity to contract closure
* Build and expand relationships with defense & government stakeholders
* Identify and develop strategic business opportunities
* Lead complex RFI / RFP / RFQ processes
* Collaborate cross-functionally with engineering, product & programs