דרושים » פרסום שיווק ויחסי ציבור » E-commerce Product & CRO Manager

We are looking for a Lifecycle Marketing Manager to take ownership of retention and CRM efforts across both hands-on execution and strategic design.

In this role, you will run and optimize lifecycle programs, owning the full customer journey end-to-end, across key lifecycle touchpoints, while also defining how retention should be structured and scaled.

You will design segmentation frameworks, automation workflows, and engagement logic, and translate real CRM insights into systems that will power our AI-driven Lifecycle & Retention Agent. Working closely with Product, Data, and Engineering, you will operate at the intersection of execution and architecture - turning lifecycle marketing into a scalable, intelligent retention system.

What you'll do
Own and execute lifecycle programs across different customer communication channels - managing segmentation, creative, and messaging end-to-end.
Build and scale ZyG's CRM and retention infrastructure from the ground up.
Define and lead lifecycle strategy, including journey design, audience segmentation, and channel prioritization - aimed at increasing LTV, and driving long-term engagement.
Translate CRM insights into structured inputs that power and improve our AI Lifecycle & Retention Agent.
Take ownership of retention KPIs - LTV, churn, repeat rate, engagement - analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.


Work closely with Engineering, Data, and cross-functional teams (performance, CRO, creative, partnerships) to align and scale growth.

Were looking for a highly analytical, execution-oriented CRO Expert to own and scale Ateras end-to-end conversion optimization program across our PLG, SLG, and ELG motions.

The role combines experimentation, analytics, behavioral insights, UX optimization, and technical tracking ownership to drive measurable impact across the customer journey - from first visit through signup, activation, and revenue generation.

You are obsessed with understanding user behavior and turning insights into growth. You are analytical, deeply data-driven, technically fluent, AI-fluent and constantly looking for opportunities to improve conversion performance at scale. You bring exceptional collaboration and communication skills, thrive in fast-paced cross-functional environments, and build strong relationships across teams through a positive, proactive, and low-ego approach.

Responsibilities
Own our full conversion funnel across acquisition, signup, activation, and expansion - continuously identifying friction points, drop-offs, and growth opportunities, driving improvements to trial starts, demo requests, onboarding completion, CVR, and lead quality.
Partner with Product, RevOps, Design, Development, SEO, Paid Media, and Growth teams to implement conversion initiatives; own website forms and lead-routing to ensure high-quality data capture.
Lead the end-to-end experimentation lifecycle - ideation, prioritization, implementation, QA, analysis, and reporting - building a scalable roadmap grounded in behavioral data, customer insights, and funnel analysis. Drive a culture of rapid testing and introduce new methodologies, tools, and personalization capabilities.
Own GA4 event tracking integrity, GTM environments (web, app, server-side), and BigQuery exports. Build dashboards and reporting frameworks; partner with BI and Data teams on funnel, attribution, and experimentation data; manage tracking vendor integrations including fraud/bot prevention (CHEQ).
Leverage quantitative and qualitative research (heatmaps, session recordings..) to uncover user pain points, translating insights into conversion recommendations.
Lead the strategy and optimization of landing pages and campaign experiences; optimize acquisition flows by channel intent, campaign type, and ICP segmentation; drive personalization initiatives based on user intent and audience signals.
Build clear CRO reporting for leadership and cross-functional stakeholders; use data storytelling to influence roadmap prioritization and growth decisions.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

We are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:
Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Fiverr Business team has just the job for you

What am I going to do?:
Own Marketplace Growth Strategy: Define and execute the growth strategy for Fiverr's self-serve marketplace, driving revenue across the entire customer lifecycle. Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization. Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization. Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities. Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue. Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations. Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact. Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Equal opportunities:
At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.

Required Director of Marketplace Growth
Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

Performance marketing has been one of our biggest growth engines, and we're looking for a senior leader to take it into its next chapter - full-funnel, AI-accelerated, and built to keep scaling efficient acquisition of independent business owners across every vertical we serve.

This is a hands-on leadership role. You'll own paid acquisition strategy, budget, and team, while partnering closely with brand, lifecycle, product marketing, finance, and data. You'll be expected to have a strong point of view on where the channel mix is going, how measurement should evolve in a privacy-first world, and how to use AI to compound your team's output without compromising creative quality or brand.

What you'll own

Paid media strategy, budget allocation, and performance across the full mix: paid search, paid social, podcasts, YouTube/CTV, display, retargeting, and emerging channels.

A full-funnel approach that pairs efficient DR with brand and awareness investment, with a clear thesis on how the two reinforce each other.

An always-on testing roadmap across channels, audiences, creative, landing pages, and bidding - with a real incrementality and MMM practice, not just last-click.

Managing The performance marketing team: hiring, coaching, and developing senior ICs into stronger operators and future leaders.

Forecasting and pacing in partnership with finance and data - including business cases for new channels and budget shifts.

Creative velocity: tight collaboration with brand and creative teams to ship more, better-performing assets, faster.

Executive-level reporting on what's working, what isn't, and what we're learning.

Relationships with platform and ad-ecosystem partners (Google, Meta, TikTok, podcast networks, measurement vendors, etc.).

We're looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Pet insurance business on a 6-month mat-leave basis. You'll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.
You'll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Pet, you'll shape the roadmap for your domain and serve as a key member of our broader growth and company leadership - at a pivotal moment for the business.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Execute and evolve the Pet Insurance growth strategy, balancing short- and long-term objectives and keeping it aligned with company-wide priorities
Translate that strategy into a clear, executable growth plan using paid and non-paid channels, lifecycle marketing, partnerships, and more
Develop and expand new distribution channels, including partner and veterinary relationships, to unlock incremental growth
Own the key business metrics and growth objectives for Pet
Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning
Serve as the growth lead for the Pet squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives
Influence and shape broader company strategy and planning through your work, insights, and leadership
Be a thought partner to senior stakeholders, making the complex simple and backing your recommendations with clear analysis and conviction