דרושים » פרסום שיווק ויחסי ציבור » Lifecycle Marketing Manager

We are looking for a CRO Manager to take ownership of conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.



What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.

we are looking for a Retention Marketing Manager.
The Retention Marketing Manager will be responsible for executing and designing customer retention strategy, combining hands-on campaign execution with creative content development.
This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.
Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.

we are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.

Were looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.
In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.
Youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Key Responsibilities
Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.

This is a maternity leave replacement role for a period of six months, with an option to extend.

This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.

This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.

Responsibilities

Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

Were looking for a data-driven event marketing professional to join our company as Field Marketing Manager, Growth. This full-time role in our Tel Aviv Office is part of the Geo Marketing Organization and works closely with our Growth Marketing Team to drive measurable business impact through strategic events targeting our high-potential SMB clients.
In this role, you will play a key part in executing our global growth events strategy, designing high-impact events that generate new business opportunities. Youll bring a strong analytical mindset, leveraging data to optimize event performance, measure success, and continuously improve marketing outcomes.
Were looking for an event marketing pro with a can-do attitude, exceptional collaboration, verbal and written communication skills, willingness to travel the world often, and a passion for learning. If you thrive at the intersection of events, analytics, and growth marketing, wed love to hear from you!

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.