דרושים » אינטרנט ודיגיטל » Senior Product Marketing Manager

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring our company to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like our companys - and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate our company in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We are looking for a Senior Security Product Manager to drive the strategy, development, and growth of our product, shaping how security teams automate and scale their security operations across the enterprise.

This is a strategic product role at the center of our growth. You will define the product vision, translate deep security domain knowledge into scalable product capabilities, and partner across Engineering, R&D, GTM, and Customer Success to deliver exceptional outcomes. This role requires strong technical depth, security expertise, and an AI-first mindset.

What Makes This Role Unique

This role sits at the intersection of security operations, AI-powered automation, and enterprise product strategy. You will shape how we help security teams work faster and smarter - operating at the strategic level to drive innovation while staying close enough to the details to ensure every initiative lands with quality and impact.

Your responsibilities
What You'll Do
Define and execute product strategy - Own the roadmap for your product areas, balancing near-term customer needs with long-term vision. Think big, plan strategically, and dive deep into the details to ensure flawless execution.
Translate security expertise into product - Draw on your security domain knowledge to deeply understand how security teams operate, and shape features that solve real operational challenges at scale.
Drive end-to-end product development - Lead initiatives from discovery through design, development, release, and iteration - including full product launches in close partnership with GTM.
Go-to-market execution - Partner with GTM to plan and execute product launches end-to-end: develop positioning, messaging, sales enablement, and launch plans that land with security practitioners and buyers alike.
Engage directly with customers - Work with enterprise customers and internal teams to understand security architectures, workflows, and unmet needs.
Own product specifications - Write clear, rigorous technical and product requirements that guide engineering and ensure high-quality delivery.
Leverage AI throughout your workflow - Use AI tools to accelerate research, synthesis, spec writing, and decision-making - and bring that same AI-first thinking to every product initiative you lead.

We are looking for a Senior Product Manager to join our Sales Intelligence (SI) team. While our Sales Ops-focused teams build the "backbone" of sales strategy (B2B-heavy data and admin flows), this role is dedicated to the Sales Person. Your mission is to build the "B2C-style" front-end experience for individual sales professionals. You will create tools that aren't just powerful, but are a joy to use-making digital intelligence feel like a superpower in the hands of every salesperson. You will lead the strategy for how a seller finds, researches, and closes deals daily.
A day to day as a Product Manager means...
User-Centric Research: Conduct deep-dive interviews and observations with Sales Reps, Account Executives, and SDRs to understand their daily "hustle" and friction points.
B2C Mindset in a B2B World: Design and define features that feel like consumer-grade apps-fast, intuitive, and immediately actionable.
Product Vision & Strategy: Build and adjust the vision for "Sales Empowerment" tools, ensuring they align with our broader Sales Intelligence goals.
Cross-Functional Collaboration: Partner with big data engineers and data scientists to turn complex signals into simple "buying cues," while working with designers to ensure a seamless UI.
Rapid Iteration: Roll out features responsibly through beta programs, monitoring KPIs like "Daily Active Usage" and "Time-to-Value" for the individual seller.
AI for Sales: Define how AI can automate the "boring stuff" for sellers-from personalized outreach generation to automated prospect discovery.

We are looking for a Senior Product Manager to join our Sales Intelligence (SI) team. While our Sales Ops-focused teams build the "backbone" of sales strategy (B2B-heavy data and admin flows), this role is dedicated to the Sales Person. Your mission is to build the "B2C-style" front-end experience for individual sales professionals. You will create tools that aren't just powerful, but are a joy to use-making digital intelligence feel like a superpower in the hands of every salesperson. You will lead the strategy for how a seller finds, researches, and closes deals daily.
A day to day as a Product Manager means...
User-Centric Research: Conduct deep-dive interviews and observations with Sales Reps, Account Executives, and SDRs to understand their daily "hustle" and friction points.
B2C Mindset in a B2B World: Design and define features that feel like consumer-grade apps-fast, intuitive, and immediately actionable.
Product Vision & Strategy: Build and adjust the vision for "Sales Empowerment" tools, ensuring they align with our broader Sales Intelligence goals.
Cross-Functional Collaboration: Partner with big data engineers and data scientists to turn complex signals into simple "buying cues," while working with designers to ensure a seamless UI.
Rapid Iteration: Roll out features responsibly through beta programs, monitoring KPIs like "Daily Active Usage" and "Time-to-Value" for the individual seller.
AI for Sales: Define how AI can automate the "boring stuff" for sellers-from personalized outreach generation to automated prospect discovery.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

We are seeking a strategic, research-driven Product Manager to join our Verticals Group. This is a unique opportunity for a "Product-Strategist" who thrives on high-level Discovery and market analysis.

In this role, you will be the bridge between our 300+ global customers and our core platform. Instead of managing day-to-day R&D sprints, you will focus on identifying the "What" and the "Why"-uncovering deep sector-specific needs (Healthcare, Industrial, Public Sector) and translating them into a strategic vision. You will define the roadmap themes and work closely with Core Product Managers, who will then lead the execution with the R&D teams.

Responsibilities
As a Senior Product Manager, your impact will be:

Product Strategy: Own the product vision, ensuring our platform is optimized for the worlds most critical infrastructures.
Deep Discovery: Partner with global customers and field teams (Pre-sales/Post-sales) to uncover complex use cases and untapped market opportunities.
Strategic Influence: Synthesize field insights into clear strategic requirements. You will collaborate with and influence Core PM teams to ensure vertical needs are prioritized in their R&D roadmaps.
Market & Competitive Intelligence: Lead research on market trends and competitor landscapes to maintain leadership in the CPS space.
Global GTM Partnership: Act as the product authority for our US-based teams, driving adoption and supporting global Go-To-Market efforts.

We are looking for a Senior Product Growth specialist to be the engine behind our user acquisition, activation, and retention strategies. Reporting directly to the Head of Product Growth, you will be responsible for the "how"-turning high-level growth visions into scalable product mechanics and experiments.
You are a master of the growth loop. You understand that growth isn't just about "top of funnel" marketing, but about building features that naturally encourage adoption and expansion. You will sit at the center of AI, UX, and Engineering, executing a roadmap that turns casual users into our lifelong advocates.
What Youll Do:
Experimentation & Optimization: Design and execute high-velocity A/B tests across the user journey. Youll own the experimentation roadmap to improve conversion rates from landing page to "aha moment."
Onboarding & Activation: Directly manage the product flows that welcome new users. You will reduce friction in the signup process and ensure our AI concierge demonstrates its value within the first 60 seconds of interaction.
Retention Loops & Re-engagement: Develop sophisticated, AI-driven lifecycle triggers. You will work with the engineering team to ensure the product "reaches out" to users with the right context at the right time, driving habitual usage.
Growth Feature Development: Identify and build in-product growth levers, such as referral programs, viral sharing loops, and collaborative travel features that naturally expand our user base.
Data Analysis & Insights: Deep-dive into product analytics to identify where users are dropping off. Youll translate complex data into actionable product requirements and technical specs (PRDs).
Cross-Functional Execution: Act as the connective tissue between Marketings acquisition efforts and Products core features, ensuring a seamless transition for the user across all touchpoints.
Why This Role?
You won't be a cog in a machine; you will be the one building the machine. Working directly with the Head of Product Growth, you will have a front-row seat to the scaling of a category-defining AI company, with the autonomy to own major pieces of the product and the support to take big swings.