דרושים » אינטרנט ודיגיטל » Product Marketing Manager

A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to VIsitt!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

we are looking for a Product Marketing Lead.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates Yotpos value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

Were looking for a hands-on, strategic Content Marketing Manager to build and scale our content engine from the ground up. This is a high-impact role where youll engage with the full content lifecycle: from strategy and planning to execution and performance.

This role is ideal for someone who thrives in a lean, dynamic environment, takes ownership, uses AI as a core part of their workflow, and is an exceptional communicator with a strong understanding of B2B Enterprise audiences.

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Responsibilities
What Youll Do
Develop and execute a comprehensive content plan aligned with business goals (brand awareness, demand generation, sales enablement, customer marketing and thought leadership).
Build and manage the editorial calendar across channels from concept to final asset: social media, blog, website, email, and long-form assets.
Create, write, and edit high-quality content, including blog articles, social posts, sales assets, RFP submissions, landing pages, customer success stories and video scripts.
Use AI tools across research, outlining, drafting, optimization, and repurposing to increase speed and impact.
Work closely with designers to translate ideas into clear, compelling visual content across campaigns, social, and sales materials.
Collaborate with an external SEO vendor to define priorities, create and optimize content, and continuously improve organic performance.
Partner with Product Marketing: to co-produce collateral for product launches and customer success stories.
Support sales teams with value-driven content tailored for enterprise and midmarket audiences, including sales decks, RFP submissions, conference presentations and more
Track content performance (traffic, engagement, conversions, SEO, email, social), generate insights, and continuously improve results.
Keep up with AI, CRE operations, and content marketing trends to ensure content remains relevant and differentiated.
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our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Why Join Us?
Be part of a dynamic and growing team in a fast-paced environment.
Opportunity to make a direct impact on revenue and business growth.
Competitive salary, benefits, and professional growth opportunities.
If youre passionate about driving revenue through targeted marketing strategies and thrive in a collaborative environment, wed love to hear from you!
Key Responsibilities
Develop integrated global campaigns to drive our company demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
Work with the messaging house coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
Select, leverage, and orchestrate the entire marketing toolkit - paid media, owned and earned media, thought leadership, and all forms of content
Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
Communicate the plan effectively across a wide set of stakeholders, across the companys marketing and sales organization, and get excitement and buy-in
Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure our companys campaigns are on the cutting edge.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Required Director of Analyst Relations
As the director in our analyst relations program, youll own telling our platform and AI/ machine learning story, effectively managing relationships and be accountable for key outcomes with select industry analysts. By enabling analysts and their audiences about how our products and solutions are changing the world, youll be in a strategic position to drive the business forward - and have a lot of fun doing it! Analyst relations is intentionally integrated with our communications, product GTM plans, and campaigns. A passion for detail and an eye for innovative quality, along with the ability to grasp and translate technical capabilities into clear values for our industry analysts is crucial. In your role, you will be a mouthpiece and advocate that balances our analysts priorities, strengths, research emphasis and more, with creating compelling programs that generate real results for us.
As a Director of Analyst Relations you will...
Build, drive and manage the growth of our analyst relations program at global scale - specifically in our machine learning and AI solutions area.
Drive creation of written and visual materials for usage in briefings, inquiries, updates, events and more for industry analysts.
Plan, organize, and execute analyst programs across channels, such as in-person/virtual events, annual conferences and more.
Source and manage all industry analyst interactions across channels.
Track, measure, and iterate on the strategic impact of analyst activities whenever possible, including performance in key reports, message tests, written opinion materials and more.
Cultivate strong relationships with industry analysts across large and small firms, with an emphasis on enterprise software, DevOps and DevSecOps analysts.
Conduct briefings independently - youre confident and knowledgeable.
Collaborate with the global marketing team on GTM plans, including confidential roadmap planning, product releases and key corporate milestones.
Prioritize, facilitate and manage key analyst activities and requests both internally and externally.
Own and drive internal alignment with your programs to maximize the impact of your efforts.
Establish metrics and KPIs that drive our position as a market leader.
Much more!