דרושים » מוצר » Product Monetization Manager

We are looking for an exceptional Director of B2C Marketing & Monetisation to lead growth across a portfolio of B2C products operating across mobile apps, websites, browser extensions, and other digital platforms.
This is a full-stack B2C leadership role spanning growth, brand, and monetization. You will own marketing strategy and execution across multiple products, channels, business models, and funnels, while building a high-performing team that delivers scalable, measurable results.
What youll do
Own the end-to-end B2C marketing strategy across a multi-product portfolio, aligned with user growth, engagement, retention, revenue, and monetisation goals
Lead performance marketing, media buying, and paid acquisition across key channels, including Google, Meta, TikTok, search, display, video, programmatic, affiliate, and other paid sources
Drive organic growth through SEO, AEO/GEO, ASO, and content-led discoverability strategies across web, app, and emerging search surfaces
Build and scale user and data acquisition engines that expand reach, improve audience quality, and strengthen the companys first-party data assets and panel capabilities
Optimize the full customer lifecycle across acquisition, activation, engagement, retention, reactivation, loyalty, and conversion through lifecycle marketing, CRM, and marketing automation across email, push, in-app messaging, SMS, and remarketing channels
Own and evolve monetization strategy across subscriptions, freemium, upsell, cross-sell, ad monetization, pricing, promotions, partnerships, and conversion optimization
Build and scale partnership and distribution programs as meaningful growth levers
Own core marketing and business KPIs, including CAC, CPI, ROAS, conversion, retention, churn, LTV, payback, ARPU, and revenue contribution
Build a strong experimentation culture across creatives, offers, landing pages, onboarding flows, pricing, retention journeys, and monetization levers
Partner closely with Product, BI, Monetization, Creative, Operations, and senior leadership to translate business goals into scalable marketing execution.

We are looking for a Director of Product Management to lead our business platform product domains and shape how partners, customers, and internal teams work with our company across the full business lifecycle. This role is responsible for driving clarity, alignment, and execution across multiple business areas, while leading and growing a team of Product Managers.
You will own the product direction for business-facing experiences that support our B2B go-to-market strategy, partner ecosystem, and customer lifecycle, and will lead cross-company initiatives that cut across sales, partners, customer success, and operations.
Responsibilities:
Lead and develop a team of Product Managers responsible for multiple business domains and the end-to-end business lifecycle with our company.
Own the product direction and prioritization across business process domains, ensuring alignment with company strategy and measurable business outcomes.
Drive definition and evolution of end-to-end business and user journeys across partners, customers, and internal teams.
Lead strategic, cross-company initiatives and break them down into clear, executable plans across product, engineering, and business teams.
Ensure strong collaboration between Product and Engineering, with a focus on scalable, reliable, and high-quality delivery.
Establish clear product standards and best practices for roadmap planning, discovery, execution, and launch across the team.

Incredibuild empowers developers to radically accelerate their work by shortening build times, enabling more iterations, and speeding up product releases. Thousands of customers, including world-leading brands, rely on our platform to streamline and accelerate everything from compilation, release automation, and Agentic Dev Cycles. We are looking for a strategic and creative Product Marketing Manager to own Top of Funnel (TOF) strategy and execution. Your mission is to elevate Incredibuild’s brand awareness and market perception within the global developer and DevOps communities. You will be the architect of our external presence, driving PR, high-impact conferences, social media, and strategic partnerships to ensure Incredibuild is the first name our ICPs think of when they hit development bottlenecks. Key Responsibilities: Brand Awareness & Perception: Lead the strategy to increase awareness in new markets and shift market perception of Incredibuild from a utility tool to a growth engine. PR & Social Media: Plan and manage PR and social media activities (paid and organic). Collaborate with internal stakeholders and agencies to secure consistent, and high-quality campaign performance. Global Conferences & Events: Own the strategy and execution for major industry events. Manage all preparations, briefings, and onsite executions to drive optimized ROI and lead generation. Strategic Partnerships: Identify and nurture co-marketing opportunities with industry-related companies and media outlets to expand our global reach. Influencer Marketing & UGC: Prospect, hire, and manage industry influencers to amplify our messaging and generate unique user-generated content (UGC).

Required Product Manager
About the Role
As a Product Manager for our Dispute Resolve solution, you will play a pivotal role in advancing our mission to help merchants manage chargebacks effectively, improve win rates, and scale their dispute operations.
Dispute Resolve enables merchants to handle disputes efficiently - from ingestion and analysis, through evidence generation and submission, to performance optimization - helping them improve win rates, reduce operational overhead, and make smarter decisions about which disputes to fight.
In this role, you will take part in shaping and driving key areas of the Dispute Resolve product, contributing to the definition, execution, and evolution of end-to-end dispute flows across multiple merchant setups, ensuring the product delivers clear value and measurable outcomes. As part of this, you will work on expanding system integrations and evolving our evidence capabilities to support scalable and effective dispute handling.

You will work closely with Engineering to deliver robust, scalable solutions, while balancing technical constraints with business priorities. You will also partner closely with Data and BI teams to drive performance analysis and continuous optimization.

In addition, you will collaborate closely with Go-to-Market (GTM) and Account Management teams to support product adoption, enable new deals, and ensure Dispute Resolve contributes to revenue growth, retention, and expansion. Your work will directly impact customer satisfaction, commercial success, and the long-term evolution of the Dispute Resolve roadmap.

What You'll Be Doing
Take part in defining, executing, and evolving end-to-end dispute management flows across different merchant setups.
Drive product strategy and execution for Dispute Resolve in close collaboration with Engineering, Product Design, Data, and BI teams.
Expand and optimize integrations with PSPs, gateways, and additional systems to enable scalable dispute ingestion and submission.
Contribute to the development and continuous improvement of our evidence capabilities, enhancing quality, coverage, and win rates across different reason codes and merchant verticals.
Translate complex dispute workflows and data challenges into scalable, intuitive product solutions that balance usability, automation, and performance.
Partner closely with GTM and Account Management teams to support product adoption, onboarding, and ongoing usage, ensuring Dispute Resolve supports growth and retention goals.
Engage directly with merchants and prospects to understand real-world workflows, validate solutions, and identify opportunities for improvement.
Contribute to backlog prioritization and roadmap execution, focusing on high-impact initiatives that improve operational efficiency and dispute performance.
Provide subject-matter expertise on dispute management, representment strategies, and product capabilities.

We are looking for an experienced Product Manager to take ownership of a core domain within our Network Security Management platform.
Job Id: 25056
This role sits at the heart of our product, shaping how some of the worlds largest enterprises define, operate, and scale their security posture.
our network security management is an awardwinning, industryleading product used by thousands of customers worldwide.
As the Product Manager for a core capability, you will own the product vision and strategy end to end from deeply understanding customer needs and market trends, through defining the roadmap and guiding execution, to ensuring successful adoption and long-term value.
You will work closely with engineering, UX, research, marketing, sales, and customer success teams, balancing technical depth with customer impact.
This role requires strong product judgment, the ability to lead complex initiatives, and a passion for building scalable, high quality security products that solve real customer problems.
Key Responsibilities:
Develop and own the product strategy, vision, and roadmap for the network security product family, aligned with the overall company goals and market trends
Conduct thorough market research, competitor analysis, and customer feedback analysis to identify customer needs, pain points, and market opportunities
Collaborate with engineering teams to define and prioritize product features, enhancements, and new releases based on business priorities and customer requirements
Work closely with the UX/UI team to ensure intuitive and user-friendly product design, enhancing the overall customer experience
Drive the product development process from concept to launch, including feature planning, user stories creation, and product testing
Collaborate with the marketing team to develop and execute go-to-market strategies, positioning, and messaging for product launches and updates
Monitor product performance and customer feedback post-launch, and make data-driven decisions to continuously improve the product's effectiveness and market competitiveness
Engage with customers, sales teams, and customer support to gather feedback, address concerns, and identify new business opportunities.
Monitor industry trends and technological advancements, ensuring that the network security product family remains at the forefront of the cybersecurity market.

Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.

We tare seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.
What You'll Be Doing
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learning-be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

Were looking for a curious, ambitious and self-motivated Product Economy Manager to join our growing Product team. As a Product Economy Manager, youll directly impact millions of our players by creating tools that enable you to balance and optimize the game's economy, resulting in fun and engaging experiences that increase retention and revenue.
Responsibilities
Design and own the user experience from an economy point of view to predict our players behavior according to the data we already have.
Build simulations and predictive models in order to proactively forecast results of content changes.
Monitor individual and macro player balances to ensure the overall health of the games economy.
Explore and design gameplay loops and the way players interact with them.
Tune content performance by devising A/B tests and analyzing their effectiveness.
Identify areas where sinks/sources should be tightened or loosened to maximize engagement, retention and revenue.
Price the games virtual currencies.
Collaborate with Product teams on balancing and designing new features that address existing deficiencies in the game.

Were looking for an experienced and extremely motivated Product Manager to join our growing Product team. Are you charismatic, super assertive and have no problem taking ownership? Then this could be the perfect fit for you!
As a Product Manager, youll get the chance to make a direct impact on millions of players from around the world, help scale our product strategy and the success of our games features. Youll also have a great impact on the companys business performance.
Responsibilities
Lead the success and growth of the product by developing a product vision, strategy, roadmap and lifecycle management framework and seek opportunities for key initiatives to improve the customer experience
Gather and analyze requirements, write clear and detailed PRDs, UI/UX flows, wireframes, define A/B tests and user stories, prioritize backlogs and handle development/engineering
Own the success of the feature once its released to production by running tests and optimising performance and business results
Collaborate with relevant cross-functional teams (R&D, Design, BI/BA, etc) to guarantee a smooth, and efficient implementation.

We are seeking an experienced Staff Product Manager to join our AI for travel support product team in Tel Aviv. You will play a pivotal role in shaping the future of our platform, driving product strategy, and delivering impactful solutions for our global customers. This is an opportunity to work cross-functionally with engineering, and go-to-market teams, on the most cutting edge AI solutions, leveraging data and customer insights to deliver innovative products in a dynamic, fast-paced environment.
What You'll Do:
Develop, communicate, and execute the product vision and roadmap, ensuring alignment with our companys strategic goals.
Drive product features and enhancements, managing tradeoffs and prioritizing initiatives based on impact and business value.
Engage directly with customers and stakeholders to deeply understand their evolving needs and challenges, translating insights into actionable product requirements.
Collaborate daily with Engineering, Design, and Commercial teams throughout all phases of product development, from ideation to launch.
Leverage qualitative and quantitative data to make informed decisions, especially in ambiguous situations.
Hands on data oriented decision making and insight gathering
Define and track key performance indicators (KPIs) and success metrics, iterating on the product based on data and feedback.
Ensure effective stakeholder management, communicating product updates and priorities clearly across all levels of the organization.