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6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Product Manager
About the Role
As a Product Manager for our Dispute Resolve solution, you will play a pivotal role in advancing our mission to help merchants manage chargebacks effectively, improve win rates, and scale their dispute operations.
Dispute Resolve enables merchants to handle disputes efficiently - from ingestion and analysis, through evidence generation and submission, to performance optimization - helping them improve win rates, reduce operational overhead, and make smarter decisions about which disputes to fight.
In this role, you will take part in shaping and driving key areas of the Dispute Resolve product, contributing to the definition, execution, and evolution of end-to-end dispute flows across multiple merchant setups, ensuring the product delivers clear value and measurable outcomes. As part of this, you will work on expanding system integrations and evolving our evidence capabilities to support scalable and effective dispute handling.

You will work closely with Engineering to deliver robust, scalable solutions, while balancing technical constraints with business priorities. You will also partner closely with Data and BI teams to drive performance analysis and continuous optimization.

In addition, you will collaborate closely with Go-to-Market (GTM) and Account Management teams to support product adoption, enable new deals, and ensure Dispute Resolve contributes to revenue growth, retention, and expansion. Your work will directly impact customer satisfaction, commercial success, and the long-term evolution of the Dispute Resolve roadmap.

What You'll Be Doing
Take part in defining, executing, and evolving end-to-end dispute management flows across different merchant setups.
Drive product strategy and execution for Dispute Resolve in close collaboration with Engineering, Product Design, Data, and BI teams.
Expand and optimize integrations with PSPs, gateways, and additional systems to enable scalable dispute ingestion and submission.
Contribute to the development and continuous improvement of our evidence capabilities, enhancing quality, coverage, and win rates across different reason codes and merchant verticals.
Translate complex dispute workflows and data challenges into scalable, intuitive product solutions that balance usability, automation, and performance.
Partner closely with GTM and Account Management teams to support product adoption, onboarding, and ongoing usage, ensuring Dispute Resolve supports growth and retention goals.
Engage directly with merchants and prospects to understand real-world workflows, validate solutions, and identify opportunities for improvement.
Contribute to backlog prioritization and roadmap execution, focusing on high-impact initiatives that improve operational efficiency and dispute performance.
Provide subject-matter expertise on dispute management, representment strategies, and product capabilities.
Requirements:
3+ years of product management experience, preferably in a technical, data-driven, or platform domain within global SaaS companies.
Proven ability to define and deliver complex, end-to-end product flows involving integrations, data, and operational workflows.
Strong product sense and UX understanding, with experience building intuitive solutions for complex systems and processes.
Experience working with APIs, integrations, or external systems (e.g., PSPs, gateways, or similar) - a strong advantage.
Experience working with data-driven products, including performance analysis, optimization, or experimentation - a strong advantage.
Demonstrated success working in cross-functional environments with Engineering, Product Design, Data, and commercial teams.
Experience partnering closely with GTM and Account Management teams to drive adoption, customer value, and business growth.
Excellent problem-solving, prioritization, and execution skills in fast-paced environments.
Strong communication skills.
This position is open to all candidates.
 
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לפני 3 דקות
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for an experienced Product Manager to take ownership of a core domain within our Network Security Management platform.
Job Id: 25056
This role sits at the heart of our product, shaping how some of the worlds largest enterprises define, operate, and scale their security posture.
our network security management is an awardwinning, industryleading product used by thousands of customers worldwide.
As the Product Manager for a core capability, you will own the product vision and strategy end to end from deeply understanding customer needs and market trends, through defining the roadmap and guiding execution, to ensuring successful adoption and long-term value.
You will work closely with engineering, UX, research, marketing, sales, and customer success teams, balancing technical depth with customer impact.
This role requires strong product judgment, the ability to lead complex initiatives, and a passion for building scalable, high quality security products that solve real customer problems.
Key Responsibilities:
Develop and own the product strategy, vision, and roadmap for the network security product family, aligned with the overall company goals and market trends
Conduct thorough market research, competitor analysis, and customer feedback analysis to identify customer needs, pain points, and market opportunities
Collaborate with engineering teams to define and prioritize product features, enhancements, and new releases based on business priorities and customer requirements
Work closely with the UX/UI team to ensure intuitive and user-friendly product design, enhancing the overall customer experience
Drive the product development process from concept to launch, including feature planning, user stories creation, and product testing
Collaborate with the marketing team to develop and execute go-to-market strategies, positioning, and messaging for product launches and updates
Monitor product performance and customer feedback post-launch, and make data-driven decisions to continuously improve the product's effectiveness and market competitiveness
Engage with customers, sales teams, and customer support to gather feedback, address concerns, and identify new business opportunities.
Monitor industry trends and technological advancements, ensuring that the network security product family remains at the forefront of the cybersecurity market.
Requirements:
Bachelor's degree in Computer Science, Engineering, Business, or a related field. An MBA or advanced business degree is a plus
Strong technical background and understanding of cybersecurity technologies, IT management systems and management at very large scale
Proven track record (5 years) of product management experience in the cybersecurity industry, preferably with experience in flagship products
Demonstrated ability to lead cross-functional teams and manage complex projects from concept to completion
Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
Exceptional communication and presentation skills, capable of engaging and influencing stakeholders at all levels
Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment
Strong leadership skills with the ability to motivate and inspire team members towards achieving common goals.
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced Product Manager - Decisioning (Risk Management) to own and evolve risk decisioning products. This role partners closely with ML Strategists, Engineering Leads and business stakeholders across our Card, BNPL, and emerging product products.

You will be responsible for defining and executing the product strategy that determines who we approve, on what terms, and at what expected loss, ensuring alignment with risk portfolio, regulatory requirements, and long-term unit economics. Transitioning from product-specific silos to a generic, high-velocity engine. This role requires strong judgment, deep analytical thinking, and the ability to translate complex risk logicinto scalable, explainable platforms.

Risk Strategy & Decisioning Ownership

Define and drive the product vision, strategy, and roadmap for Sunbits generic risk and credit decisioning systems. Translate business goals into clear, measurable product behavior across underwriting, pricing, limits, and lifecycle decisions, ensuring the platform can support diverse product lines without rebuilding core logic

Credit & Risk Decisioning Systems

Own the end-to-end decisioning platform (new product) , including real-time and lifecycle risk decisions, policy frameworks (rules and models), risk signal ingestion, persistence layers, and decisioning logic. Ensure the infrastructure is consistent, explainable, and scalable across multiple verticals.

Cross-Functional Partnership

Act as the glue in the "Decisioning Triangle," partnering with ML Leads and Engineer Leads to operationalize underwriting policies, while taking into account the trade-offs between approval rates, loss, revenue, and customer experience. Partner and balance competing requirements from various business owners (Heads of Card, BNPL, etc.) as well as Compliance, Legal, and Operations to ensure high-quality execution and regulatory integrity.

Hands-On Product Management

Act as a hands-on product manager for key initiatives, owning the full product lifecycle from discovery and definition through launch, iteration, and performance monitoring. Use data and experimentation to inform decisions and continuously improve outcomes. Identify and remove bottlenecks in the underwriting flow to drive toward high-automation and speed-to-market.

Risk Metrics & Business Outcomes

Own and drive core risk KPIs, including loss rate, performance, approval rates and customer friction introduced by risk controls. Ensure product decisions directly impact and improve business performance.

Lifecycle Risk Management

Treat risk as a continuous lifecycle by owning initial underwriting, line management, eligibility changes and early warning signals.
Requirements:
8+ years of product management experience, with significant ownership of complex, data-driven, platform-centric infrastructure.
Strong experience in fintech, lending, or risk-related domains, with a solid understanding of credit risk, loss management.
Proven ability to lead by merit and logic within a matrixed structure (partnering with ML Strategists and Squad Leads)
Hands-on experience driving products from concept to launch, including writing requirements, managing backlogs, and using data to guide decisions
Strong analytical and systems-thinking skills, with comfort making trade-offs in ambiguous environments
Excellent communication skills, with the ability to explain complex risk concepts to technical and non-technical stakeholders, and a track record of balancing competing priorities from multiple business stakeholders.
This position is open to all candidates.
 
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23/02/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Product Manager, you will own a product domain and play a key role in defining its vision, strategy, and execution. Youll work with engineering, data science, security, and go-to-market teams to build impactful solutions that drive our companys mission forward.
This role is broad and flexible, welcoming candidates from various backgrounds who have experience building scalable SaaS products, cloud-based platforms, security tools, or data-driven applications. We want to hear from you whether your expertise lies in product strategy, system architecture, API development, cloud security, AI/ML, or enterprise SaaS.
What Youll Do
Define and execute product strategy, ensuring alignment with customer needs and business goals.
Work closely with engineering teams to develop technical solutions that are scalable, secure, and easy to use.
Collaborate with cross-functional teams, including R&D, UI/UX, Sales, Marketing, and Customer Success, to bring features from concept to launch.
Translate complex technical challenges into product requirements and user-friendly solutions.
Own the product roadmap, prioritize features, and drive execution while balancing speed and quality.
Lead go-to-market efforts, ensuring successful adoption, engagement, and impact.
Stay ahead of industry trends in cloud computing, data security, and AI-driven automation to inform future product direction.
Use data and customer insights to continuously optimize and improve the product experience.
Requirements:
Must-Haves
Enterprise SaaS Products: Experience in B2B SaaS, data platforms, security solutions, or cloud-native applications.
Cloud & Infrastructure: Familiarity with cloud platforms (AWS, Azure, GCP) and how modern cloud architectures operate.
AI & Data: Interest or experience in AI/ML, data security, analytics, or automation-driven products.
Security & Compliance: Understanding of cybersecurity, risk management, DLP (Data Loss Prevention), or compliance frameworks.
API & System Architecture: Experience working with APIs, integrations, or developer-focused products.
Big Data & Analytics: Knowledge of data processing, governance, or large-scale distributed systems.
Nice-to-Haves
Strong technical intuition with the ability to communicate effectively with engineers and technical stakeholders.
Experience working with product-led growth strategies or driving adoption through UX and automation.
Ability to analyze product usage data to inform decision-making.
Passion for solving real-world security challenges and helping organizations gain better control over their data.
This position is open to all candidates.
 
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19/03/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io As the Product Operations Manager, you will be the operational backbone of our generative AI strategy, sitting at the intersection of Product, Engineering, Content, and Marketing. You will drive the scaling of evolving AI capabilities into stable, high-quality production environments while ensuring our models remain reliable, cost-effective, and seamlessly integrated into the user experience. Responsibilities Model Lifecycle & Governance: Manage the "AI Models Mapping" registry (experimental, production, and deprecated). Define the approval process for introducing new models and ensure the reproducibility of all model capabilities and configurations. Production Reliability & Performance: Maintain continuous visibility into the performance, reliability, and cost-efficiency of all production models. Conduct periodic sampling of generations to validate output quality and edge-case behavior. Feedback Loops & Insights: Analyze customer insights and user data to identify patterns. Slice and dice bug and feature request data to enable prioritization and help the product team understand where to iterate. Strategic Vendor & Stakeholder Management: Collaborate with external engineering teams (Google, OpenAI, fal.ai) to ensure model performance. Partner internally with FinOps, Growth, and BizDev to align on model routing, consumption, and spend. Operational Excellence: Build reporting dashboards, automated agents, and quarterly reports to establish facts-based product success. Lead weekly triage meetings with engineering teams to ensure clarity around priorities and execution. Knowledge Management: Act as the single source of truth for all AI model documentation, maintaining snapshots of live and discontinued models and their specific configurations. GenAI native applications management - Build/Submission processes for internal and external testing, approval and release.
Requirements:
Requirements:
* 2-4 years of experience in product operations, technical program management, or a product ownership role, with a proven record of driving operational excellence.
* Strong technical orientation and the ability to navigate complex product logic, model integrations, and API configurations.
* Highly analytical, with the ability to independently dive into data, build dashboards, and translate performance metrics into actionable product insights.
* Excellent communication skills, with the ability to align cross-functional stakeholders - from R&D and FinOps to external vendors.
* Ability to thrive in a fast-paced, dynamic industry and make informed decisions with limited data while prioritizing when to collect more information.
* Highly organized, with strong planning and prioritization skills to manage the transition of models from "experimental" to "production" status.
* AI Curiosity: You don’t need to be an AI researcher, but you are passionate about using AI tools to work smarter and deliver better results.
Nice to Have:
* Experience working on generative AI products (specifically video, image, and audio models).
* Strong knowledge of basic scripting, APIs, and SQL.
* Familiarity with data and monitoring tools such as Tableau, MixPanel, Coralogix, or Datadog.
* Experience in the SaaS industry or working with GCP/
This position is open to all candidates.
 
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05/03/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
This role is a great fit for a team player with a can-do mindset who thrives in a collaborative environment, working closely with Engineering, Design, and GTM to align on priorities, tradeoffs, and business needs.

Responsibilities
Own the product lifecycle end-to-end from strategy and discovery through execution, launch, and iteration ensuring clarity, alignment, and communication at every stage.
Define and drive the product vision and roadmap based on market understanding and customer needs, and communicate priorities, tradeoffs, and rationale clearly to stakeholders.
Partner closely with audit and finance users to deeply understand their day-to-day workflows and pain points, and translate insights into clear problem statements, requirements, and measurable success criteria.
Collaborate tightly with Engineering and GTM teams to maintain strong day-to-day execution, rapid feedback loops, and transparent delivery updates.
Use data to evaluate product performance, identify opportunities, and continuously improve outcomes across adoption, quality, and user experience.
Requirements:
2-4 years of product management experience in B2B SaaS or platform-focused environment
Strong analytical skills with demonstrated ability to translate data into actionable insights and product decisions
Excellent communication skills and ability to collaborate across technical and business stakeholders
Hands-on experience with user research and gathering feedback from internal and external users
Comfort working with technical concepts and partnering closely with engineers on scope and execution
Strong Advantages

Experience building AI-powered products
Experience in Fintech or accounting/audit domains
Enterprise SaaS experience
Familiarity with AI/ML technologies and data pipelines
This position is open to all candidates.
 
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05/03/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Product Manager in the Toolkit domain, you will define how millions of creators interact with generative AI. You will join a team of PMs working on the Toolkit, take end-to-end ownership of a defined product area and drive measurable impact on key engagement and retention metrics. This role requires navigating the challenges of translating evolving AI model capabilities into intuitive, high-quality user experiences. You will balance user needs, technical constraints, and business goals to scale and evolve one of Toolkits core AI capabilities. You will work closely with experienced PMs, designers, engineers, and data scientists, acting as the product leader within your team and ensuring clarity around vision, priorities, and execution.
Requirements:
* 3-5 years of experience in product management with a proven record of successfully launching products that create significant business impact.
* Strong product intuition and deep understanding of UI / UX - you know how to simplify complex systems into intuitive experiences.
* Excellent written and verbal communication skills, with the ability to align cross-functional stakeholders.
* Highly analytical, with the ability to independently dive into data and translate insights into action.
* Strong technical orientation and ability to navigate complex product logic to tailor the best solutions for business needs.
* Ability to thrive in a fast-paced, dynamic industry and drive results independently.
* Experience working with agile development teams building world-class consumer products.
* Highly organized, with strong planning, prioritization, and time management skills. Nice to Have:
* Proven experience working on generative AI products
* Proven experience in the SaaS industry
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Director of Product Management to lead our business process product domains and shape how partners, customers, and internal teams work with our company the full business lifecycle. This role is responsible for driving clarity, alignment, and execution across multiple business areas, while leading and growing a team of Product Managers.
You will own the product direction for business-facing experiences that support our B2B go-to-market strategy, partner ecosystem, and customer lifecycle, and will lead cross-company initiatives that cut across sales, partners, customer success, and operations.
Responsibilities:
Lead and develop a team of Product Managers responsible for multiple business domains and the end-to-end business lifecycle with our company.
Own the product direction and prioritization across business process domains, ensuring alignment with company strategy and measurable business outcomes.
Drive definition and evolution of end-to-end business and user journeys across partners, customers, and internal teams.
Lead strategic, cross-company initiatives and break them down into clear, executable plans across product, engineering, and business teams.
Ensure strong collaboration between Product and Engineering, with a focus on scalable, reliable, and high-quality delivery.
Establish clear product standards and best practices for roadmap planning, discovery, execution, and launch across the team.
Requirements:
8+ years of experience in product management in a B2B environment, with a strong focus on business processes and go-to-market enablement.
Proven experience leading and mentoring Product Managers, including ownership of team structure, priorities, and delivery.
Deep understanding of B2B business models and experience working with channels and partner ecosystems.
Strong experience owning and improving end-to-end business lifecycles, including sales, onboarding, expansion, and post-sale processes.
Proven ability to lead large, cross-functional initiatives that span multiple teams and business units.
Hands-on experience working closely with engineering teams and understanding technical tradeoffs.
Experience with Product-Led Growth (PLG) products or motions is an advantage.
Background in enterprise software; familiarity with networking, security, or SASE is an advantage.
This position is open to all candidates.
 
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לפני 49 דקות
Location: Tel Aviv-Yafo and Netanya
Job Type: Full Time and English Speakers
We are pushing the boundaries of Software Supply Chain Security and introducing new and exciting features to developers, DevOps, and application security professionals. Were looking for a Senior Manager, Product Management to lead a team and own products throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy and go-to-market, and working closely with Engineering to deliver winning products with great user experience that customers love. It also includes managing PMs, working with customers, Sales, Marketing and Support to ensure revenue and customer satisfaction goals are met.
As a Senior Manager, Product Management you will
Lead a team of Product Managers working on one of our major growth products and lead the team to success.
Lead initiatives involving several Product Managers and teams from the different cores delivering cross-product value.
Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring.
Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts.
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders.
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.
Requirements:
3+ years of experience as a manager leading teams, preferably Product Manager teams.
10+ years of proven success in E2E Product Management, preferably in B2B products, Security and SaaS platforms
Experience working with customers and users, buyers and decision makers
Experience with user-facing products; solid understanding of UX and product design
Experience leading successful product launches and major feature introductions
Experience in writing PRDs/user stories for engineering and QA teams, including feature prioritization and justification
Strong project management skills - managing complex processes across multiple teams
Excellent communication skills and English - required to communicate daily with global teams and C-suite managers
Excellent at compiling a clear, innovative and inspiring product vision and leading execution from ideation to production.
Proven ability to influence cross-functional teams without formal authority
Engineering or Application Security background - an advantage
AI & Data Proficiency: A solid understanding of AI/ML workflows and how to leverage data/AI to drive product value or internal efficiency - an advantage
Application Security (AppSec) Background: Prior experience in Security, Vulnerability Management, or DevSecOps - an advantage
This position is open to all candidates.
 
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05/03/2026
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are looking for a highly motivated Product Operations Manager to join our Product team. In this role, you will drive Product & R&D operations within the Platform units, throughout the entire product lifecycle. Your responsibilities will include ensuring seamless execution, working with and managing relations with cross-functional stakeholders, streamlining communications, implementing new and efficient processes, and overseeing impactful projects from initiation to completion.
What You'll Do:
Youll facilitate and oversee the units roadmap planning process, helping the teams to ensure alignment with company objectives.
Youll be proactive and collaborate with Product Managers, engineering, and cross-functional stakeholders, ensuring high-quality delivery and execution of key initiatives, new products, and features.
Youll oversee and manage quality assurance, cross-functional and internal dependencies, and risk management.
Youll help the teams to make data-driven decisions, track success metrics to ensure alignment with business goals and bring impactful results .
Youll act as the central point of contact for all stakeholders, fostering alignment and transparency, and help to enable other teams to drive growth, expansion and adoption of new and existing products.
Youll analyze and optimize workflows, streamlining product and development processes to help scale efficiently while remaining agile and impact-focused.
Youll lead and facilitate high-impact, complex projects from start to completion, removing blockers and demonstrating a proactive problem-solving approach.
Requirements:
4+ years of experience in a product-led company, within the Product or R&D departments, acting as a Product Operations, TPM, Business Operations, or Product Manager.
A proven track record of scaling operations in SaaS environments.
Strong operational skills with a focus on outcomes and measurable impact.
A strategic mindset with the ability to see the big picture, prioritize effectively, and manage multiple complex initiatives while maintaining attention to detail.
Exceptional communication and interpersonal skills, with a collaborative mindset capable of building strong cross-functional relationships, motivating others, and managing diverse stakeholders.
Fluent in English (written and verbal).
Deep understanding of Jira and agile methodologies (Scrum, Kanban).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8569100
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Location: Tel Aviv-Yafo
Job Type: Full Time
In this role, you will lead and grow a team of product managers, partner closely with executive leadership, engineering, and go-to-market teams, and work directly with customers and partners to deliver impactful capabilties that move the business forward. You will translate market needs and business objectives into a clear, differentiated product strategy and ensure world-class execution that accelerates our companys growth and market leadership.
Responsibilities:
Lead our companys Networking product management team, owning the SD-WAN capabilities of our companys SASE platform. This includes customer network integration, site onramp and connectivity (HW sockets, virtual sockets, cloud interconnect etc.), routing, WAN optimization, QoS, traffic steering, resiliency, and performance across our companys worldwide cloud network.
Manage and lead a team of product managers, providing clear direction, mentorship, and support. Foster a high-performing, collaborative environment that encourages innovation, ownership, and continuous improvement.
Work closely with customers, partners, engineering, sales and SE, marketing, operations and other teams to deliver industry-leading SD-WAN service at scale.
Act as a subject-matter expert for our companys SD-WAN and networking capabilities. Create and deliver compelling presentations and product narratives for customers, partners, Sales, Customer Success, and Professional Services.
Engage directly with customers and partners to understand real-world networking challenges, validate solutions, and ensure product-market fit.
Travel approximately once per quarter for customer and partner meetings.
Define and drive the SD-WAN/network product vision and roadmap, aligned with our companys overall strategy. Break down strategic goals into clear, actionable initiatives and manage execution across all relevant stakeholders.
Conduct market and customer research, write detailed product requirement and design documents, and lead end-to-end execution from concept through launch and adoption.
Requirements:
3+ years in a relevant/similar managerial role
5+ years of product management experience
Strong technical background in enterprise networking and network security
Proven ability to lead, prioritize, communicate clearly, and influence across cross-functional teams
Business-driven and customer-first mindset, with the ability to support Sales in securing and expanding business
Strong product vision, with demonstrated experience in market research, competitive analysis, customer engagement, usage analytics, and feedback-driven iteration
Strong presentation and storytelling skills, presenting to both internal and external audiences
Experience or familiarity with SASE/SSE, SD-WAN, cloud networking, or security - a strong advantage.
Relevant certifications (CCNP/CCIE/JNCIE) - an advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8562021
סגור
שירות זה פתוח ללקוחות VIP בלבד