דרושים » רכש ולוגיסטיקה » אחראית הזמנות ורכש לאתר יודאייקה. עבודה מהבית! 12,000 ש"ח

We are looking for a Senior SEO/GEO Specialist to take full ownership of our brands discoverability. Your goal is to ensure we rank #1 on traditional search engines (Google) and serve as the "primary source" for AI Answer Engines (ChatGPT, Perplexity, Gemini). You will manage the entire ecosystem - from on-site content to off-site reputation and sentiment.



So, what will you be doing all day?

GEO: Optimize brand footprint to ensure high visibility and citation frequency within AI-generated responses and LLM summaries.
SEO: Lead technical SEO, schema architecture, and a high-authority content strategy that establishes topical dominance.
Reputation & Sentiment Ownership: Manage the brand's presence across all review platforms (G2, Trustpilot, Google Business) and community threads (Reddit, Quora) to influence the data AI agents crawl.
Agent Ranking & Tracking: Monitor and improve our ranking across "AI Agents"- ensuring our brand is the top recommended entity for industry-relevant queries.
Integrated Content Strategy: Create SEO-driven content that is structured specifically for "Answer Engine" retrieval (RAG-friendly formats).

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.

You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.