דרושים » פרסום שיווק ויחסי ציבור » Business Analyst Marketing Cloud - Israel

we are looking for a brilliant Marketing Data Analyst to join our Data department. As part of this position, you will be working alongside various marketing teams that are responsible for acquisition of new users.
You'll use your analytical, technical and business expertise to track and measure marketing efforts, uncover trends, spot opportunities, and support key decision-making processes. You will be required to answer complex questions defined by executive management and various business units, develop insightful recommendations and initiate deep-dive analyses.
Were looking for someone with a passion for numbers and marketing domain, a proactive mindset who brings creative ideas to solve tough challenges and spot new opportunities.You will leverage AI tools, automation, and advanced analytics to streamline workflows, uncover insights, and support data-driven marketing decisions.
What am I going to do?
Conduct deep-dive analysis to answer complex business questions and deliver comprehensive recommendations.
Build and maintain the teams reporting set and dashboards.
Develop marketing measurement methodologies and data science models.
Provide ROI-based recommendations to optimize marketing spend across channels.
Identify opportunities for automation and smarter ways of working through data and AI tools.
Manage multiple tasks in a fast-paced working environment.
Collaborate closely with stakeholders across the marketing department.

we are seeking a results-driven, accomplished, motivated, creative, and innovative Regional Marketing Manager to own Field Marketing activities in the EMEA region.
The ideal candidate is a B2B Field Marketing & Events Manager.
This role requires a blend of strategic planning, project management, and cross-functional collaboration to create innovative, impactful, and immersive branded experiences.
You will be responsible for managing regional marketing efforts in EMEA markets, executing ambitious strategic plans (as well as tactics), helping to build a strong brand name and generate awareness, helping the BD and Sales teams generate and win deals, and helping convert relevant prospects into customers using all available channels.
In this role, you will work closely with our EMEA leadership, including the Business Development and Sales teams for the EMEA region. You will report to the Director of Regional Marketing for EMEA & APAC and be part of our growing global marketing demand generation team.

We are looking for a bright, resourceful, and enthusiastic Bachelors degree graduate to join our Customer Success team as a b Performance Analyst. This position is especially suitable for graduates in Communications, Business Management, Economics, Marketing, or similar fields.
This is an amazing opportunity to dive deep into the world of AI, online marketing, PPC, creative analysis, and reporting.
This position requires a creative and outside-of-the-box mindset, with the ability to watch creatives and understand the thought and strategy behind them, in order to translate them into value.
Key Responsibilities:
Ownership of all creative and analysis-related projects, including: Creative mapping, integration QA, reporting & analysis, and client presentations.
Existing client adjustments based on additional requests (internal and external) for more client value.
Feature standardization and taxonomy for all current and future Alison clients.
Studying new clients and meeting them for introductory sessions to understand their needs.
Collect and analyze data from marketing campaigns to measure their effectiveness and provide actionable insights for future strategies.
Additional ad-hoc assignments related to features, client requests, additional CSM projects, and technical projects.

Analyze and interpret marketing data, including customer behavior, campaign performance, and market trends, to identify insights and opportunities for business growth
Leverage multiple complex big data sets to identify patterns, trends, opportunities, and threats to our marketing operations
Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives
Develop and maintain dashboards and reports to communicate insights and recommendations to senior leadership
Use advanced analytics, data mining, business intelligence, and statistical tools, combined with a strategic and industry point of view, to drive marketing growth
Continuously identify and implement improvements to marketing processes and systems to increase efficiency and effectiveness
Be a leader in the marketing analysis field in the company

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.

we are seeking a strategic and data-driven Business Data Analyst to join our team.
In this role, you will take a meaningful part in analyzing business performance, customer acquisition, and go-to-market strategies. You will work with multiple data sources, refine and develop key performance metrics, and surface opportunities to optimize our market penetration and customer engagement efforts. Your analytical insights will directly support strategic decision-making and drive growth across our marketing functions. You will leverage strong analytical expertise to deliver clear, actionable insights that shape our business strategies and overall performance.
Responsibilities:
Develop a deep and holistic understanding of data models related to customer acquisition, marketing funnel, new product launches, revenue, and broader business performance.
Design and implement scalable data models, KPIs, and predictive analytics to support go-to-market and broader strategic initiatives.
Build, maintain, and monitor reports, dashboards, and performance metrics to track business health and progress toward growth targets.
Analyze large and complex datasets to identify trends, opportunities, and potential risks across customer segments and market channels.
Communicate insights, findings, and strategic recommendations to executive leadership and cross-functional partners.
Collaborate closely with stakeholders to align data initiatives with business objectives and serve as a trusted analytics partner.

We are looking for a highly motivated and talented Marketing Data Analyst to join our Analytics team and contribute to our marketing organization's strategic decision-making process.
As a Marketing Data Analyst, you will work closely with members of the marketing organization to drive impact, value, and insights using data and play a key role in our growth.
What does a Marketing Data Analyst mean?
Collaborate closely with members of the marketing & product organizations to leverage data for strategic decision-making.
Design and build dashboards to monitor business KPIs, ensuring data hygiene and integrity.
Develop models, targets, and tracking reports to measure the effectiveness of our marketing efforts.
Identify new growth opportunities and foster a data-driven culture within the marketing organization.
Communicate your findings and recommendations to stakeholders in a clear and compelling manner.
Collaborate with data engineers to integrate new data sources, enhancing our systems.

Datasets, Reporting & Dashboards: Build complex datasets that will be used for creation and maintenance of intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Control and tracking: build and set up KPIs tracking system across the user funnel, from user acquisition to stickiness , retention and LTV.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels.
Insight Generation: Analyze and interpret complex B2C and user data (customer behavior, results, market trends) to identify key insights and opportunities for optimization.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Cross-Functional Collaboration: Partner closely with business managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Process Improvement: Proactively identify opportunities to optimize analytics processes, automate reporting, and enhance data accuracy.