דרושים » תוכנה » Marketing Analyst Team Lead

Datasets, Reporting & Dashboards: Build complex datasets that will be used for creation and maintenance of intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Control and tracking: build and set up KPIs tracking system across the user funnel, from user acquisition to stickiness , retention and LTV.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels.
Insight Generation: Analyze and interpret complex B2C and user data (customer behavior, results, market trends) to identify key insights and opportunities for optimization.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Cross-Functional Collaboration: Partner closely with business managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Process Improvement: Proactively identify opportunities to optimize analytics processes, automate reporting, and enhance data accuracy.

We are looking for an experienced Senior Data Analyst to help us shape strategy and processes by bringing data-driven recommendations.

In this role, you will collaborate cross-functionally with product, engineering, and growth teams to identify key metrics that impact our strategy and performance.
We reward talent. Our employees support each other in advancing individually and as a team. Most of all, we exceed our clients expectations while still having fun.

Responsibilities:

Strategic Thinking: Identify and tackle complex challenges, and develop strategic solutions contributing to our long-term goals.
End-to-End Project Management: Independently manage projects from concept to completion. Ensure timely delivery of high-quality results, taking full ownership of challenging efforts.
Track and Report Product KPIs: Collaborate with product teams to define, monitor, and report on KPIs for roadmap features, ensuring alignment with business goals like user engagement, retention, and revenue growth.
Data-Driven Product Insights: Analyze product performance and provide actionable insights to guide feature iterations and prioritize future roadmap decisions based on metrics such as LTV, ROAS, and customer satisfaction.
Advanced Analytics: Lead the development and application of advanced analytical techniques to validate hypotheses and optimize business performance
Leadership & Collaboration: Guide, and mentor analysts in advanced methodologies, best practices, and data storytelling, collaborating cross-functionally with management, product, engineering, and marketing to drive data-informed decisions.
Continuous Improvement: Stay current with industry trends, tools, and best practices. Proactively suggest improvements to our data processes and systems.

we are looking for a brilliant Marketing Data Analyst to join our Data department. As part of this position, you will be working alongside various marketing teams that are responsible for acquisition of new users.
You'll use your analytical, technical and business expertise to track and measure marketing efforts, uncover trends, spot opportunities, and support key decision-making processes. You will be required to answer complex questions defined by executive management and various business units, develop insightful recommendations and initiate deep-dive analyses.
Were looking for someone with a passion for numbers and marketing domain, a proactive mindset who brings creative ideas to solve tough challenges and spot new opportunities.You will leverage AI tools, automation, and advanced analytics to streamline workflows, uncover insights, and support data-driven marketing decisions.
What am I going to do?
Conduct deep-dive analysis to answer complex business questions and deliver comprehensive recommendations.
Build and maintain the teams reporting set and dashboards.
Develop marketing measurement methodologies and data science models.
Provide ROI-based recommendations to optimize marketing spend across channels.
Identify opportunities for automation and smarter ways of working through data and AI tools.
Manage multiple tasks in a fast-paced working environment.
Collaborate closely with stakeholders across the marketing department.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.

we are looking for a Data Analyst to join our team.
The Data Analyst must have the ability to strategize, analyze and interpret business data to identify key insights and provide recommendations.
The successful candidate should have a proven track record of success in the field of business analytics
Responsibilities:
You will work with various internal & external datasets to extract insights and deliver actionable recommendations.
You will use your set of analytical skills, data mining techniques and statistical tools to identify trends, opportunities and threats that will support our growth.
You will communicate your findings to management and work closely with business leaders.
You will Design, execute and monitor ETL flows via SQL (dbt is our data tool).
You will Visualize data with dashboards to address key questions for the companys in-house teams like Sales, Marketing, CSM, Growth, and more.

Required Growth Performance Manager
The opportunity
As a Performance Manager, you will leverage our advertising platform to optimize key strategic gaming accounts, driving revenue growth through advanced data analytics and strategic insights.
This role requires a high level of analytical expertise, strategic thinking, and a deep understanding of game economies.
What you'll be doing
Conduct data analysis to identify trends and insights, executing strategies to optimize user acquisition activity.
Collaborate with account management teams to support and optimize key gaming accounts, ensuring client satisfaction and success.
Communicate with advertisers on providing suggestions to optimize campaigns and improve user acquisition strategy.
Work closely with internal teams to implement improvements, develop new features, and adjust strategies to ensure client success.
Develop and present client-facing materials, including partnership decks, case studies, and presentations to drive business development efforts.

Develop and implement analytical solutions to support personalised data-driven communication, leveraging SQL, data visualisations and advanced tooling.
Identify trends and opportunities through advanced data analysis, modelling, and visualisation. Translate those findings into actionable insights.
Bridge cross-functional teams (CRM, product, Engineering, Monetisation) to understand the user needs, segmentation opportunities, and business goals.
Monitor and report on key performance indicators (KPIs) to track the pain points and opportunities for the business to improve user engagement and optimize communication effectiveness.

were looking for a sharp, data-driven thinker and doer to join our product team. As our Product & BI Analyst, you wont just crunch numbersyoull unlock insights that shape how we build, deliver, and scale products that make a difference in peoples lives. Youll be at the intersection of product, operations, and strategyempowering teams across the company to make smarter, faster, and more impactful decisions.

Key responsibilities:

Own the BI domain: Lead company-wide analytics, define processes, and champion a data-driven culture.
Enable data-driven teams: Partner with Product, Operations, Customer Success, Marketing, and Sales to track KPIs, analyze performance, and uncover improvement opportunities.
Turn data into impact: Identify trends, anomalies, and opportunities that shape product and business decisions.
Define KPIs and data needs: Collaborate with Product and R&D to define success metrics, guide event implementation, and ensure relevant data sources and flows are in place.
Design accessible reporting interfaces: Build intuitive dashboards and reports that provide easy access to key metrics and clearly surface insights for each stakeholder.
Recommend the right tools: Evaluate and guide the selection of data tools that support evolving business needs.

we are looking for a brilliant Data Analyst to join our fast-growing company and Data department.
As part of this role, you will join the Performance Analytics team, which takes a central and holistic position in the company. You will be in charge of defining and monitoring high-level company KPIs that are reported to executives and suggesting proactive actions that create meaningful business impact. You will work both independently and collaboratively on some of the most interesting and innovative analyses in the online industry.
Were looking for someone who is AI-native, tech-savvy, and curious by nature a self-learner who takes ownership, explores automation and AI tools to enhance analytical workflows, and proactively turns data into action.
This position is temporary, a replacement for maternity leave.
What am I going to do?
Serve as the data analyst focal point for all business & engineering-related teams
Define new business KPIs, unit objectives, and create supportive infrastructure for measuring them
Track and analyze business performance wisely, alerting and investigating abnormal trends
Provide actionable recommendations and conclusions based on in-depth analysis to various stakeholders
Leverage AI-driven tools and automations to streamline analysis, detect insights faster, and optimize data operations
Manage multiple tasks at a time in a fast-paced environment.