דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

A pivotal role in planning, executing, and optimizing marketing programs that drive measurable growth. While the primary focus of this position is demand generation, we also value a strong brand and communications background. The ideal candidate is someone who can both develop high-performing lead-generation campaigns and nurture a compelling brand presence across channels.
This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.

Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
2. Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
3. Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
4. Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.

Over 2,200 of the worlds leading organizations trust to help secure their most critical workloads across public cloud, private cloud, containers, and on-premises networks.
Join our global team, securing application connectivity, anywhere.
We are hiring a Digital Campaign Specialist to join our global Marketing team.
Location: Petah Tikva, Israel (Hybrid)

Responsibilities:
Orchestrate, execute and analyze integrated digital marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
Familiarity with marketing and management tools such as Marketo, HubSpot, 6sense, Salesforce, GoTo Webinar, Monday, etc
Work with reporting to identify insights and quickly adjust strategy based on data-driven analysis.
Experiment with new channels, tactics, and messaging to continuously improve performance.
Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
Stay up-to-date with digital marketing best practices and emerging trends.
Effectively communicate the campaign results to senior management.

We are looking for an experienced Influencers & Affiliates Specialist to join the B2C Division. The B2C Division works with leading e-commerce brands worldwide to grow international markets through affiliate and partnerships activities, creating new and impactful revenue streams for their businesses.
The Influencers & Affiliates Specialist will be tasked with strategy building, planning, managing the day-to-day campaign activity and achieving our business goals, while continuously working towards improving and scaling the activity and opportunities further.
If you strive for excellence, are passionate about influencers, partners and fashion, and the idea of working with leading e-commerce brands excites you, wed love to meet you.
Responsibilities:
Build the Influencer and Affiliate Marketing plan and ongoing management of the activity and operations including budget management and meeting KPIs
Identify, acquire and maintain ongoing relationships with new and existing influencers to join our influencer program, and working with partners/agencies to support this activity when needed.
Working with affiliate partners through a selected affiliate network ongoing planning and management of the activity
Managing campaigns, creating promotional materials, coordinating with partners on campaign execution, and tracking campaign performance to measure success.
Negotiating contracts with new affiliates or renewing existing agreements with existing partners.
Working with partners to create high performing content at scale for paid media activities.
Data analysis and reporting identifying trends, optimize campaigns and partnerships, and providing insights and recommendations for improvements that inform business decisions.
Working within our marketing team and with cross-functional teams, coordinating activity with the other channels and supporting our objectives through the influencers and affiliates channels.
Staying up to date on trends and developments in the influencers and affiliate marketing industry, identifying opportunities to include in program strategy and execution.