דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager Sales & Customer Success Enablement

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

Required VP Product Marketing & Customer Education
Tel Aviv, Israel
At our company, Product Marketing sits at the intersection of product, sales, and marketingand is essential to how we bring our products to market and tell our story to the world. As we evolve and expand our platform, were looking for a seasoned Vice President of Product Marketing to lead our global product marketing function.
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

we are ooking for an experienced Program Marketing with passion to to serve as the teams Financial Institutes product marketing and enablement lead.

In this position, you will:
Recommends, and executes of, Product Marketing strategies (including management of materials and content) to drive adoption and usage; may include developing a global template to influence regional strategies
Crafts and recommends product value propositions that are consumer-led, crisp and competitively positioned
Translates high-level direction into desired specifications for effective and scalable sales materials and packaging/wrappers for products and bundles
Steers integration of product programs with marketing platforms and vice-versa
Collaborates with Product Management, Marketing, and Sales to support the successful launch and adoption of new products and capabilities.

Were looking for a strategic and curious Product Marketing Manager to help us shape and communicate the value of our HR Planning products. Youll collaborate with product, marketing, and sales teams to turn ideas into action and insight into growth.
Understand the needs, pain points, and buying behaviors of customers within the HR Planning space.
Translate product capabilities into customer-facing messages that drive impact.
Build tailored messaging, positioning, and collateral for new features, segments, and use cases.
Create content like one-pagers, slides, battlecards, web copy, and videos that support launches and pipeline growth.
Work cross-functionally to align on GTM strategy and ensure teams are enabled and equipped.
Support the creation and delivery of product stories across channels and personas (HR, IT, Finance).
Contribute to win/loss analysis, segment insights, and competitive intelligence.
Collaborate with marketing to design campaigns that amplify our narrative.
Be a fast learner whos comfortable jumping into projects mid-flight and iterating along the way.
Use product usage data, sales insights, and campaign metrics to optimize messaging and drive continuous GTM improvements.
Act as a strategic partner to Product, bringing market trends, competitive intel, and customer feedback into roadmap discussions.
Drive persona research and customer discovery initiatives to inform messaging, sales enablement, and product roadmap alignment.
Define and evolve the strategic narrative for HR Planning, partnering closely with product leadership to position us as a differentiated solution in a competitive market.

We are looking for a Content Product Marketing Manager to join our amazing EMEA Product Marketing Team. This is an exciting opportunity to work with the company who started the revolution of SASE and now leads the evolution of SASE. You will play a critical role in driving communication and awareness of our product capabilities and business benefits across diverse channels.
Responsibilities:
Create Content That Connects and Converts - Own the storytelling behind our thought leadership. Craft compelling blogs, white papers, eBooks, and webinars that educate, inspire, and drive demand.
Champion Our Value Everywhere - Whether through collateral, impactful presentations, or lead-generation content, youll articulate exactly what makes our company different - and why it matters.
Become The Go-To Expert for Digital and Field Marketing - Be a subject matter expert on the company's business and technical capabilities.
Shape Our Market Presence Across Channels - Drive our companys positioning and influence key marketing initiatives like development of the companys website, blogs, event messaging, ABM content and more. Your fingerprints will be on every strategic touchpoint.

A master storyteller with an aptitude to take very technical concepts and apply them to simple to digest use cases. The head of product marketing will lead a team of product and technical marketers for the cloud native application protection product line in the development of go to market plans, campaign strategies, and content. Working closely with stakeholders across product, engineering, sales, and corporate marketing functions, this persons focus is to bring to market product stories and use cases that can be packaged into lively campaigns, assets, and thought leadership that ultimately drive demand for the CloudGuard solution and increase sales. This person is a subject matter expert in cloud security and have exemplary leadership skills to inspire their team.
Key Responsibilities
Lead the team and take a pragmatic marketing approach in the end-to-end ownership of new products/solutions market launch (concept, theme, value proposition development, rollout, adoption)
Partner with program marketing and corporate teams in defining a holistic demand generation rollout plan marketing activity mix and campaign readiness
Develop thought leadership (work with external research firms to conduct surveys and other research and obtain key data points and factoids that can help promote our solutions)
Working with team build sales tools, collateral, and interactive content which clearly articulate the value prop, messaging, positioning
Collaboration with Product Management and engineering on product strategy, product roadmap and product go to market
Close collaboration with Sales and Pre-Sales teams on marketing launch plans and driving marketing activities to the field
Skills
Strategic thinking ability to transform technology into clear business proposition
Self-starter, team player and able to work in a fast-paced environment
Creative and influencing ability to create succinct, relevant, innovative and clear ways of communicating
Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers and indirect reports.

We are looking for a Customer Product Marketing Manager to be responsible for driving SASE adoption with a focus on existing our company customers.
Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, webinars, and newsletters.
Develop and share customer success stories and testimonials.
Analyze customer feedback to inform marketing strategies.
Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
Create and execute targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.

Responsibilities
What Youll Do:

Content Creation and SEO:

Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery