דרושים » פרסום שיווק ויחסי ציבור » Content Product Marketing Manager

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

A master storyteller with an aptitude to take very technical concepts and apply them to simple to digest use cases. The head of product marketing will lead a team of product and technical marketers for the cloud native application protection product line in the development of go to market plans, campaign strategies, and content. Working closely with stakeholders across product, engineering, sales, and corporate marketing functions, this persons focus is to bring to market product stories and use cases that can be packaged into lively campaigns, assets, and thought leadership that ultimately drive demand for the CloudGuard solution and increase sales. This person is a subject matter expert in cloud security and have exemplary leadership skills to inspire their team.
Key Responsibilities
Lead the team and take a pragmatic marketing approach in the end-to-end ownership of new products/solutions market launch (concept, theme, value proposition development, rollout, adoption)
Partner with program marketing and corporate teams in defining a holistic demand generation rollout plan marketing activity mix and campaign readiness
Develop thought leadership (work with external research firms to conduct surveys and other research and obtain key data points and factoids that can help promote our solutions)
Working with team build sales tools, collateral, and interactive content which clearly articulate the value prop, messaging, positioning
Collaboration with Product Management and engineering on product strategy, product roadmap and product go to market
Close collaboration with Sales and Pre-Sales teams on marketing launch plans and driving marketing activities to the field
Skills
Strategic thinking ability to transform technology into clear business proposition
Self-starter, team player and able to work in a fast-paced environment
Creative and influencing ability to create succinct, relevant, innovative and clear ways of communicating
Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers and indirect reports.

Together with our customers, were helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Product Marketing Manager Sales & Customer Success Enablement
a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Dynamic Yield by is seeking an experienced Product Marketing Manager- Sales & Customer Success Enablement with a passion for product marketing and enablement to lead initiatives for Financial Institutions. This role is hands-on and central to driving sales and customer success through impactful marketing materials and enablement strategies.

In this position, you will:
Develop and execute product marketing strategies to drive adoption and usage, including managing content and materials; may involve creating global templates to guide regional efforts.
Craft compelling, consumer-led value propositions that are clear and competitively positioned.
Translate strategic direction into effective, scalable sales enablement materials and product packaging.
Integrate product programs with marketing platforms and ensure alignment across channels.
Collaborate cross-functionally with Product Management, Marketing, Customer Success and Sales to support successful product launches and ongoing adoption.

Key Responsibilities
Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for field sales force and reseller partners.
Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the companys solutions and drive clarity and consistency of message.
Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
Present our products and solutions in formal and informal settings.
Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
Drive sales enablement activities; act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral.
Travel for presentations, training, tradeshows and events up to 25%.

Were looking for a strategic and curious Product Marketing Manager to help us shape and communicate the value of our HR Planning products. Youll collaborate with product, marketing, and sales teams to turn ideas into action and insight into growth.
Understand the needs, pain points, and buying behaviors of customers within the HR Planning space.
Translate product capabilities into customer-facing messages that drive impact.
Build tailored messaging, positioning, and collateral for new features, segments, and use cases.
Create content like one-pagers, slides, battlecards, web copy, and videos that support launches and pipeline growth.
Work cross-functionally to align on GTM strategy and ensure teams are enabled and equipped.
Support the creation and delivery of product stories across channels and personas (HR, IT, Finance).
Contribute to win/loss analysis, segment insights, and competitive intelligence.
Collaborate with marketing to design campaigns that amplify our narrative.
Be a fast learner whos comfortable jumping into projects mid-flight and iterating along the way.
Use product usage data, sales insights, and campaign metrics to optimize messaging and drive continuous GTM improvements.
Act as a strategic partner to Product, bringing market trends, competitive intel, and customer feedback into roadmap discussions.
Drive persona research and customer discovery initiatives to inform messaging, sales enablement, and product roadmap alignment.
Define and evolve the strategic narrative for HR Planning, partnering closely with product leadership to position us as a differentiated solution in a competitive market.

We are looking for a Customer Product Marketing Manager to be responsible for driving SASE adoption with a focus on existing our company customers.
Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, webinars, and newsletters.
Develop and share customer success stories and testimonials.
Analyze customer feedback to inform marketing strategies.
Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
Create and execute targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.

We are looking for a Product Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

We are based in Yokneam, Israel (with offices also in Tel-Aviv).

Key responsibilities:

Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product.

Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.

Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Coordinating the assigned products activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.

Take an active part in the strategy and roadmap discussions of new product introductions.

Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole.

As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful
youll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, were nimble and efficient. We take pride in the fact that we still think and operate like a startup. We dont care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

Were built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We dont like spending our days in meetings and we skip committees altogether. At , theres no such thing as going over someones head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.
Were looking for a Senior Product Manager whos experienced in planning, designing, and scaling world-class products. If you love tackling complex problems, cherish the power of automation and self-service, enjoy exploring the latest GenAI models, and are passionate about designing amazing customer experiences at scale, this ones for you.

In this role youll
In your day-to-day, youll be responsible to drive automation efforts to the next level, to allow us to reach infinite scale. Our efforts are focused on automating all of the touch points we have with our customers including handling their claims, replying to their questions to customer support, and reviewing risk factors. By doing so, we optimize our operational efficiency and drive delightful customer experience.
As part of your work youll get to use the latest GenAI tools and LLMs powered by our home grown internal tools.
Youll collaborate closely with designers, engineers, data analysts, and stakeholders within our Customer Ops team.
With an in-depth knowledge of customer-facing teams, products, and brand, youll create product strategies consistent with the companys vision, and translate them into detailed requirements and prototypes.
Youll prioritize tasks as needed, and come up with creative new ideas to expand our product functions, and improve scalability and automation efforts.