דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Lead

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

Were looking for a strategic and hands-on Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and fuel pipeline generation across channels. Youll play a critical role in shaping how our technology is understood and adopted by enterprise retailers, and directly support sales enablement in a lean, high-impact team.
A day in the life:
Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities.
Own and execute go-to-market strategies for product launches and feature releases.
Create and maintain sales enablement materials pitch decks, battle cards, one-pagers, objection handling, demo tools etc.
Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance.
Partner closely with sales to understand deal cycles and craft content that supports conversion.
Partner closely with Product to understand the Product capabilities, roadmap, and new features
Collaborate cross-functionally to ensure our messaging aligns with product capabilities and business goals.
Build and maintain competitive intelligence assets.
Conduct customer and market research to inform messaging and campaigns.
Track performance of messaging and content in-market and iterate based on feedback.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as the voice of our company by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.

FinTech startup that provides the worlds leading 360 financial solution for small businesses.
platform enables every small business to:
Accept payments online & in person.
Pay vendors easily and automatically.
Access real time funding & Credit as needed.
Access full invoicing and bookkeeping solution.
Use multiple pre-integrated 3rd party services.
Were targeting one of the largest markets in the world. Small businesses represent 99% of the worlds businesses and 60% of the global GDP and yet, they are the most overlooked and underserved segment in the economy. leveling the playing field and helps these entrepreneurs succeed by taking all the hassle and headache off their plate and giving them the tools to focus on their core activity. We believe you should Let The Baker Bake!
Whats unique about?
Weve entered our rapid growth and expansion stage and are planned to grow from 50 to 200+ employees over the next year. This is your opportunity to join a rapidly growing company, have an immediate impact on the product and the companys evolution.
We are currently processing billions in volume for 80,000+ businesses and were just getting started. If you are talented, humble and ambitious now is the best time to join a rapidly scaling rocket ship where you can make an impact and be a significant part of our journey.

About the Opportunity:
looking for a talented Head of Marketing. As the Head of Marketing at , you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.

What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

For many of us theres that one podcast we never miss, and video content is part of our daily routine, whether its professional or personal. But how many of us truly understand the effort that goes on behind the scenes? Here at our company, we know it well. Thats exactly why we built an AI-powered platform that helps content creators, podcasters, marketeers, and more at major brands like Netflix, Disney, Google, and Microsoft to create high-quality content with ease.
our companys technology streamlines the entire content creation process, turning ideas into professional-grade content with the highest production standards, without requiring expensive equipment or external services. The secret? AI-driven tools that replace traditional production roles like editing, directing, and design, automating the entire process at the click of a button.
About the Marketing team
At our company, Marketing is all about getting the right message to the right people. We create campaigns that grab attention, tell great stories, and drive real growthwhether its for SMBs, mid-market, or enterprise customers. We work closely with other teams to make sure our brand stands out and our product reaches the people who need it most. If you love mixing creativity with strategy and making an impact, youll fit right in.
On your day to day
In this role, you'll shape our company's marketing strategy by conducting market and audience research, refining messaging, and identifying new revenue opportunities. Youll work closely with product teams to position features effectively, collaborate with demand generation and creative teams on campaigns, and ensure Sales, CSM, and Support have the insights they need. Your work will directly influence how we reach, engage, and grow our audience.

We're on the hunt for a full-stack Marketing Manager to help us drive real impact in our mid-market and enterprise segments. Youll take the lead on messaging, content, campaigns, and events and play a key role in generating MQLs, SQLs, and meaningful engagement with the accounts we care about most.

You know how to build campaigns that actually work the kind that move the needle, get sales excited, and make people stop and take notice. You take full ownership of your work with confidence and clarity, but youre also super collaborative and low-ego. You move fast, bring great energy, and always look for ways to raise the bar.

This is a hands-on, high-impact role reporting directly to the VP of Growth Marketing. Youll team up with content, design, product marketing, and sales to bring creative, multi-channel campaigns to life and youll have the trust and autonomy to manage your own budget, vendors, and quarterly plans.

Responsibilities:

Develop and execute integrated marketing plans that drive MQLs, SQLs, and support pipeline growth
Lead campaign development, from messaging to creative execution, ensuring alignment with brand and business objectives.
Plan and execute our presence at industry/roundtable events and conferences, including pre-event planning, logistics, messaging, and post-event follow-up.
Lead targeted marketing efforts within key accounts and segments, including ABM initiatives in partnership with Sales
Analyze campaign performance (MQLs, SQLs, engagement) and optimize programs to improve results
Collaborate cross-functionally to support product launches, customer marketing, and sales enablement initiatives.

As the Product Solutions Lead, you'll bridge the gap between our platform's technical capabilities and the real-world business solutions our customers need. You'll be the authority on how we solve specific enterprise challenges, translating our platform's capabilities into compelling solution narratives that resonate with technical decision-makers.

You'll work at the intersection of product, marketing, and sales, ensuring our go-to-market teams can effectively communicate the value of our-powered solutions while providing critical feedback to our product team about market needs and competitive positioning.

Key Responsibilities:
Become the subject matter expert on our solution offerings (Engineering Onboarding, Software Standards, Resource Self-Service, Release Management, Incident Management, Cloud Cost Optimization, etc.).
Develop comprehensive solution architectures, including technical guides and implementation patterns.
Create and maintain solution demonstrations that showcase our value in specific use cases.
Conduct competitive analysis and maintain knowledge of market alternatives
Enable the sales team through training, documentation, and solution positioning.
Collaborate with Product Marketing to develop solution-specific messaging and campaigns.
Build and maintain the solutions section of our website with compelling technical content.
Provide structured feedback to the Product team on solution gaps and competitive challenges.
Support pre-sales and post-sales activities for strategic opportunities requiring deep solution expertise.