דרושים » פרסום שיווק ויחסי ציבור » Product Solutions Lead

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as the voice of our company by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

A leading cybersecurity company protecting organizations greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber-attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web.
We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. Thats why were a leader in next-generation cybersecurity.
Protection Starts with People. .

About the job
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Department Overview SaaS Security and Identity Thread Defense business unit is looking to expand our product management team. The group, based in our Tel Aviv office, has a friendly environment with the various teams working closely together to design and deliver ambitious, and exciting software solutions to meet the needs of some of the worlds largest companies.

Role Overview
As a Senior Product Manager, you will develop relationships with customers and prospects to uncover unmet needs, understand use cases and workflows and vet potential solutions. Youll also work with other members of the Product Management team, research and engineering to communicate the problems, use cases and solutions in a way that allows the broader team to truly understand what a solution that delights customers looks like.

Your day-to-day
Owning and defining product requirements and roadmap
Managing a product backlog, creating PRDs, user stories, and other requirements documentation
On-going primary and secondary market research, analyzing the market opportunity and competitive landscape
Working with engineering, QA, UX and doc teams to deliver the required solutions on schedule
Collaborate with product marketing to develop new sales resources, including white papers, presentations, web content, and other customer and channel communications
Supporting the sales organizations to increase their effectiveness, having direct involvement in strategic deals (support POCs and customer engagements) Educating the sales, sales engineering, professional services and support organizations on the product as well as provisioning and management best practices.

Join us, our company's developer platform, where you'll shape the future of web development by leading the creation of our next-generation hosting platform for apps, sites and products. As a Product Manager on this dynamic team, you'll help build a robust development environment that inspires creativity and streamlines the development process for our vibrant community of professional developers. In your day-to-day you will:
Work closely with cross-functional teams including designers, engineers and fellow product managers to explore and develop innovative tools and features that cater to the needs of our developer community
Conduct user interviews, analyze feedback and data, and stay informed about market trends to pinpoint opportunities for product enhancements
Promote continuous improvement in the platform's usability and functionality
Effectively communicate with stakeholders at all levels by providing regular updates on product progress, challenges and key milestones
Define the vision of the company's Product team and set priorities to ensure the platform's overall success.

Were looking for a strategic and hands-on Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and fuel pipeline generation across channels. Youll play a critical role in shaping how our technology is understood and adopted by enterprise retailers, and directly support sales enablement in a lean, high-impact team.
A day in the life:
Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities.
Own and execute go-to-market strategies for product launches and feature releases.
Create and maintain sales enablement materials pitch decks, battle cards, one-pagers, objection handling, demo tools etc.
Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance.
Partner closely with sales to understand deal cycles and craft content that supports conversion.
Partner closely with Product to understand the Product capabilities, roadmap, and new features
Collaborate cross-functionally to ensure our messaging aligns with product capabilities and business goals.
Build and maintain competitive intelligence assets.
Conduct customer and market research to inform messaging and campaigns.
Track performance of messaging and content in-market and iterate based on feedback.

A leading, well-established, company in Israel for providing technological solutions in FinTech, Invest Tech, Legal Tec, and Business Tech (BT).
We are a fast-growing fintech company revolutionizing the way businesses interact with their finances. We are also dedicated to delivering innovative and user-friendly technological solutions that meet the evolving needs of our customers. As we expand, we are looking for a Head of Product to guide the development of our technological products and lead a talented team of product managers.

Role Overview:
As a Head of Product at Guideline, you will be responsible for driving the product strategy, development, and delivery of key technological products that have a direct impact on our customers' experiences. You will lead a team of product managers and collaborate cross-functionally with engineering, sales, marketing, and business

We are currently revamping our R&D team, rebranding our company, and moving all our products to the next level, using state-of-the-art technologies. This role is ideal for a results-oriented and visionary product leader with a strong understanding of technological products, user experience, costumer needs and product strategy for our technological products, ensuring alignment with company goals and market needs.

Key Responsibilities:
Product Strategy & Vision:
Define clear product vision and roadmap, prioritizing key features and improvements to enhance customer experience and drive business impact.
Analyze market trends, competitor products, and customer feedback to identify new opportunities and product innovations in the fintech space.
Lead and oversee the end-to-end lifecycle of both new product development and existing product maintenance, ensuring the ongoing success and optimization of current offerings while innovating for the future.
Manage product roadmaps, balancing efforts between delivering new features and functionality for existing products, as well as launching new products from ideation to execution.
Collaborate with engineering to ensure that both new and existing products are developed and maintained with a focus on high quality, scalability, and performance.
Drive the development of transformative technological changes to enhance existing products, ensuring that products remain competitive, cutting-edge, and meet customer needs.
Conduct user research and data analysis to understand customer needs, pain points, and opportunities for product improvement.
Define and track key product metrics (e.g., adoption, revenue, retention) to assess product performance and guide product enhancements.
Team Leadership:
Lead, mentor, and develop a team of product managers, helping them grow in their roles while ensuring high performance and collaboration.
Cross-functional Collaboration:

Work closely with stakeholders, including R&D, marketing, sales, and compliance teams to ensure successful product launches.
Act as a key liaison between engineering and business teams, translating customer needs into actionable product requirements.

Were looking for a Product Manager to join us and spread the power.
In this role, you will create products that pioneer cloud security innovations, drive roadmap development, engage with customers, and build products that lead the industry. Your technical expertise will transform complex security challenges into scalable solutions that empower development and security teams.
WHAT YOULL DO
Drive the development of security-focused products from concept to launch
Collaborate closely with engineering, research, and design teams to deliver top-tier solutions
Stay ahead of industry trends and emerging cybersecurity threats
Lead the development of features, capabilities, and domains in the product
Manage all aspects of product development, from design to deployment
Act as a subject matter expert and work closely with our R&D and CTO teams to develop features
Engage with customers and the sales team on key accounts, providing strong technical leadership
Partner with Product Marketing, Customer Success, and Sales teams to deliver an exceptional experience to our customers.

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.
Responsibilities
What Youll Do:
Content Creation and SEO:
Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to our messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery