דרושים » פרסום שיווק ויחסי ציבור » Technical Product Marketing Manager

Position Summary:
The Relocation Marketing Manager leads the full scope of marketing activities for international health insurance (IPMI) products, targeting both B2B and B2C audiences. The focus is on delivering tailored solutions for employees and families undergoing global relocation. The role includes strategic planning, multi-channel campaign management, digital content creation, collaboration with partners and vendors worldwide, and ongoing support of business objectives.
Key Responsibilities: Marketing Strategy and Execution
* Develop and implement the overall marketing strategy and yearly workplans.
* Plan and execute digital marketing campaigns with subject matter experts, with hands-on control over analytics and performance reporting.
* Lead multi-channel campaign planning and execution: performance marketing, social media, facebook /WhatsApp groups, offline activities, events, and community initiatives.
* Manage relationships with marketing partners, media outlets, and agencies.
* Oversee customer marketing journeys, communication plans, messaging, and content creation. Workplan & Budget Management
* Build annual marketing plans aligned with sales goals, including KPIs, budget planning, and timelines.
* Manage and track budget execution across monthly, quarterly, and annual cycles.
* Coordinate with related business lines (e.g., Travel Insurance) and internal departments. Performance Monitoring & Optimization
* Track and analyze marketing KPIs, generate actionable insights from reports.
* Continuously optimize messaging, content, and channel performance based on audience engagement.
* Conduct market and competitive analysis to identify trends and opportunities. Strategic B2B Marketing
* Build a focused marketing strategy for global relocation stakeholders such as HR relocation managers and procurement teams.
* Develop professional marketing assets: presentations, product sheets, landing pages, and thought leadership content.
* Manage B2B activities on LinkedIn and other relevant platforms.
* Support the sales team in bids and proposals with value-based messaging.
* Coordinate and support seminars, conferences, and events for brokers and clients. Partnership & Vendor Management
* Develop marketing partnerships with international relocation agencies, chambers of commerce, and strategic allies.
* Oversee external vendors, including creative agencies, designers, and content consultants.
* Coordinate with the Web Marketing Manager on website and landing page content related to relocation.

We are seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.

Responsibilities:
Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

We seek a Head of Growth Marketing to build and scale organic growth engine. In this high-impact role, youll own all aspects of our web strategy, content performance, funnel optimization, and data-driven growth experimentation. You will lead key marketing initiatives that drive measurable ecosystem engagement with founders, developers, projects, and users with the web as your main growth platform.

Youll report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.

Key Responsibilities

Own Web Operations & Performance: Manage main web properties (e.g., starkware.co, starknet.io, cairo-lang.org), ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building and content placement.
Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation (forms, CTAs, content flows).
Data & Attribution: Set up and maintain growth marketing analytics stack (e.g., GA4, HubSpot), monitor KPIs, and report performance across funnel stages.
Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.

We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce.
This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance.
Key Responsibilities:
Marketing Communications & Brand Stewardship
Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
Adapt and localize content for various global markets
Digital Marketing & Lead Generation
Own and manage lead generation activities through digital platforms including:
HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team.
Web Content Management
Oversee the websites structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs.
CRM, Automation & Campaign Management
Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights.
Content Creation, Video & Visual Media
Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel.
Event & PR Support
Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach.
Analytics & Performance Reporting
Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

required Product Marketing Manager - Temporary contract
What will you do?
Develop and refine go-to-market strategies for new product features and launches
Collaborate with product, sales, and creative teams to align on branding and messaging
Create and update positioning collateral, presentations, and sales enablement materials
Analyze market trends, competitor activity, and customer feedback to identify growth opportunities
Conduct customer and market research to inform product development and marketing strategies
Train internal teams on product features, value propositions, and messaging
Prepare and deliver presentations for internal stakeholders and senior leadership
Gather feedback from sales and client services to inform future product and marketing initiatives
Manage timelines and coordinate cross-functional project deliverables

PassportCard Labs is where innovation meets impact. As the technological powerhouse behind PassportCard, we design and build cutting-edge solutions that revolutionize the insurance industry. Whether it’s real-time claims payments or predictive analytics, our Labs team is at the forefront of driving change and shaping the future of insurance. Ready to innovate with us? Are you a product expert who thrives on turning complex requirements into seamless experiences? Do you love working with tech teams to bring structure, clarity, and momentum to ambitious projects? If you're ready to lead a product in a fast-paced, high-stakes environment – we’d love to hear from you.
* Be part of a tech-forward division within a leading insurance group.
* Work on a unique product from the ground up, with real market impact.
* Join a supportive and collaborative team that loves working (and succeeding) together. What You’ll Be Doing
* Own and lead the product lifecycle for a strategic B2C solution.
* Work in a matrix team environment, managing the development tasks for backend & frontend developers, QA (manual & automation), and a system analyst.
* Translate business needs into clear product requirements, user stories, and development plans.
* Collaborate closely with business stakeholders to define scope and prioritize work in alignment with company goals.
* Ensure delivery is on time and on spec – while also keeping an eye on what’s next.
* Serve as the product’s "source of truth" – maintaining clarity, transparency, and momentum even under pressure.

We are looking for a Senior Growth Manager / Senior Growth Hacker to drive high-impact growth initiatives, focusing on acquiring, converting, and scaling customers at scale. This role is for someone who thrives in a data-driven, experiment-heavy environment and understands how to leverage creative tactics, automation, and rapid iteration to generate measurable growth, and is curious about AI.

You will work cross-functionally with growth, product, and sales development teams to optimize conversion funnels, launch high-ROI campaigns, and develop innovative strategies to take market share from competitors.

Responsibilities:
Identify, test, and scale growth opportunities across multiple channels (organic, paid, referral, partnerships, product-led growth, etc.).
Implement A/B testing frameworks across landing pages, ad creatives, and onboarding flows to enhance engagement and retention.
Own our website, analyze funnel performance and implement data-driven optimizations to maximize customer acquisition and LTV.
Introduce AI tools and methodologies in order to cut costs, save time, do much more with existing resources, or do things we were never able to do before.
Stay ahead of industry trends, continuously experimenting with emerging growth channels, tools, and tactics.

DRS RADA is a global pioneer of RADAR systems for active military protection, counter-drone applications, critical infrastructure protection, and border surveillance. We’re seeking a Data Tech Lead to drive technical excellence in data engineering and analytics . As the go-to expert, you'll set the technical direction, optimize data pipelines, and tackle programming challenges—closing knowledge gaps, solving data-related questions, and streamlining operations. You'll also design scalable architectures, manage ETL workflows, and enhance data processing efficiency. Key Responsibilities: • Oversee the technical aspects of data projects by making architectural and design decisions. • Streamline existing operations and implement improvements with the team’s collaboration. • Guiding team members in technical matters, and supervising system modifications. • Conducting Code reviews for data analysts, BI Analysts and data engineers. • Bridge technical knowledge gaps within the data team, answering critical product-related questions.