דרושים » תוכנה » Marketing Analyst Team Lead

We are looking for a Senior Marketing Analyst.
Responsibilities:
Insight Generation: Analyze and interpret complex marketing data (customer behavior, campaign results, market trends) to identify key insights and opportunities for optimization.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels and initiatives.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate campaign effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Reporting & Dashboards: Design, develop, and maintain intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Cross-Functional Collaboration: Partner closely with marketing managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Advanced Analytics: Apply advanced analytical and statistical techniques (e.g., regression analysis, cohort analysis) to identify growth opportunities and improve marketing ROI.
Process Improvement: Proactively identify opportunities to optimize marketing analytics processes, automate reporting, and enhance data accuracy.

We are looking for a detail-oriented and data-driven Marketing Enablement Data Analyst to join our cybersecurity company. This role will focus on analysing customer behaviour and lifecycle, optimizing marketing campaigns, and leveraging automation tools to improve marketing performance. The ideal candidate will collaborate closely with cross-functional teams, including Sales, Customer Success, Business Analytics, and Marketing Operations, to create data-backed strategies that enhance customer engagement and business growth.

Key Responsibilities
Conduct in-depth analysis of customer behaviour and lifecycle trends to support data-driven marketing decisions
Evaluate marketing campaigns to identify target audiences, measure effectiveness, and provide recommendations for optimization
Develop and implement campaign automation workflows using Salesforce, in collaboration with the Marketing Automation and Marketing Operations teams
Partner with Sales, Customer Success, Business Analytics, and Marketing teams to ensure marketing strategies align with business objectives
Build dashboards and reports in Power BI and Excel to visualize key marketing metrics and trends
Identify opportunities to enhance lead segmentation, scoring models, and personalization strategies through data analysis
Ensure data integrity and consistency across marketing platforms, optimizing data collection and reporting processes

We are looking for a Senior Marketing Analyst to drive data-informed decision-making and optimize our marketing strategies for maximum impact. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools, and a passion for uncovering insights that accelerate business growth.
As a Senior Analyst, you will...
Develop and present proactive insights and recommendations to regional marketing leaders
Create and manage a suite of dashboards, and reports, using Data visualization tools (ex: Tableau) )
Own the Demand Gen performance dashboards
Collaborate with other teams to provide actionable insights on campaign performance, lead generation, pipeline contribution, and ROI
Track, analyze and provide data-driven, actionable insights to optimize and refine our marketing programs, improve conversions and performance, for efficiency and increase our business impact, ROI and support reaching our quarterly and annual goals
Utilize advanced analytics and statistical methods to forecast and optimize marketing ROI, while developing forecasting models to predict marketing outcomes.
Establish the MEL, MQL, SQL, and Pipeline delivery schedules, tracking actual vs. target performance, and shaping Demand Generation, acquisition strategies, and budget allocations.
Apply analytics techniques on complex data sets to uncover trends, insights, and growth opportunities, enhance marketing ROI and drive strategic insights.

We are seeking a Senior Marketing Analyst to join our Data group. In this role, you will be the data focal point for the Marketing team understanding their needs and translating them into actionable insights, and contribute to optimizing marketing strategies, performance, and campaigns. This is a highly visible and strategic role that offers the opportunity to shape the companys Marketing efforts through robust data analysis.

What will you do:
Analyse marketing funnels, user behaviours, and experiments to provide recommendations for improvement.
Develop and maintain complex SQL queries, dashboards, and performance reports to track key marketing KPIs, such as conversion rates, return on ad spend (ROAS), and cost per conversion (CPA).
Conduct research and ad-hoc analysis to uncover trends, measure campaign effectiveness, and optimize marketing performance (i.e., user journey, attribution models).
Collaborate with stakeholders across teams (Marketing, Sales,Product, Finance, R&D) to align on objectives, share findings, and inform decisions.
Stay ahead of industry trends and marketing analytics best practices to continuously enhance our analytical capabilities.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.
The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.
This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.
Responsibilities
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive Gloats website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.
Growth Opportunity
This role provides a unique opportunity to gain hands-on experience in digital marketing and demand generation. Even if you dont have prior experience in paid media, youll collaborate with our digital marketing contractor, learning how to execute and optimize campaigns across LinkedIn, Google, and other paid channels. Over time, you can take on increasing responsibility in this area, making this an excellent opportunity for someone looking to expand their marketing expertise.

Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies
Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth
Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities
Collaborate with teams across Marketing and our company to understand business needs, translate them into data solutions, and align efforts with strategic goals
Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization
Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are hiring a Senior Marketing Analyst to join our growing Analytics group. We aim for a passionate individual who can influence both strategy and decision-making through data analysis and the creation of new analytical tools to facilitate self-serve analytics by our customers (leaders and employees).
Responsibilities:
Range from measurement strategy & KPIs, building the data structure, creating actionable product insights, and identifying new opportunities for the growth of our Marketing.
Collaborate with employees across the company, at all levels of seniority (individual contributors to senior leadership), and across departments.
Create cutting-edge measurement strategy and north-star KPIs for marketing, client-facing teams, and products.
Creating hypotheses, designing and executing A/B tests, and analyzing results to measure the impact of changes on our marketing campaigns and product features.
Leveraging data to inform key business decisions and create effective processes and tools for data consumption, monitoring, and reporting within the marketing department.
Communicate business insights to senior management and be a trusted partner to ensure program success and data-driven decisions.
Applying your expertise in analysis, data visualization, and data mining to tell the story behind the numbers and derive actionable insights for management.

For many of us there’s that one podcast we never miss, and video content is part of our daily routine, whether it’s professional or personal. But how many of us truly understand the effort that goes on behind the scenes? Here at Riverside, we know it well. That’s exactly why we built an AI-powered platform that helps content creators, podcasters, marketeers, and more at major brands like Netflix, Disney, Google, and Microsoft to create high-quality content with ease. Riverside’s technology streamlines the entire content creation process, turning ideas into professional-grade content with the highest production standards, without requiring expensive equipment or external services. The secret? AI-driven tools that replace traditional production roles like editing, directing, and design, automating the entire process at the click of a button.
About the Data Team Riverside’s Data & Analytics team believes there’s a better way to make data useful than just creating endless dashboards. We focus on in-depth analysis and building scalable, trustworthy data solutions that help every team make faster, smarter decisions. From analytics and business intelligence to data pipelines and predictive models, we turn raw information into real impact. If you’re passionate about finding radical new ways to leverage data, you’ll fit right in.

On your day to day We’re looking for a Business Analyst who is proactive, curious, entrepreneurial, and passionate about building and scaling a business. You will have a direct impact on the direction of the Marketing team, and become a partner for revenue growth. You will use your analytical skills and business understanding to shed light on undiscovered issues and opportunities that can literally change the trajectory of Riverside.
* Proactively identify growth and optimization opportunities that Management, Marketing and Sales teams would be able to act upon fast.
* Lead projects such as price optimization, marketing qualified leads prediction, activation analysis, go to market strategy and deriving insights from our current customer base.
* Define input metrics and output metrics to measure the progress of our business performance and operations.
* Build innovative data products from the ground up

What Will Make You Stand Out?
* +2 years of experience as a Business/Sales//Marketing/Growth Analyst in a technology company (must).
* Strong knowledge of business and product processes and how to translate business needs into research questions and models.
* Experience in analyzing sales and marketing funnels and metrics.
* Excellent communication and presentation skills.
* Fluency in common statistical analysis methods.
* Proficiency using SQL for data querying and manipulation, Python (big plus)
* Detail-oriented with a track record of success in quantitative fields
* Capable of collaborating with diverse teams in a fast-paced environment.
* High proficiency in English, both written and spoken

Bottom line? If you wanna take part in transforming how people and businesses share their stories globally, Riverside’s your place. The work is challenging, the culture is fast-paced, and the people are exceptionally brilliant. And if that’s not enough, we guarantee that your ideas will genuinely make an impact.

We are looking for a Risk Analyst to help us build, design, and manage risk analytics & reporting for our existing portfolio of merchants across all operating countries. Youll be responsible for developing, publishing, and fine-tuning the analytics and reporting requirements for Global business for the Risk team.
The role requires strong Data Analytics, Business Intelligence, and Visualization skills and the ability to explain complex situations and concepts through data-driven storytelling.
This role also has scope for building risk models for our existing portfolio of merchants to mitigate the existing financial risk. Modelers will be taking the responsibility of defining the problem statement, building the solution, and offering an optimal strategic approach to implement the solution within the existing ecosystem and showcase value addition.
The role will require coordination with teams within Risk and across and managing senior stakeholders within the Risk function. You will need to work with Risk team members to understand their analytics and reporting requirements and build the same. You will be a key member of the team working in a fast-paced environment on impactful assignments with the exposure to work directly with senior management across the company.
Key Responsibilities:
Own (Build and maintain) the Risk reporting area for the Global Risk team and publish reports aligning with the requirement timeline
Perform analysis throughout the entire customer lifecycle, including acquisition, portfolio management, and collections providing actionable MI on all aspects of portfolio performance
Provide support to the business by addressing inquiries and offering ad hoc insights into portfolio and strategies.
Develop and maintain the Risk models used to manage customer credit and fraud risk in including exposure and default methodologies and associated behavioral measures.
Design, Development, and maintenance of analytical solutions related to risk.
Providing the business and other stakeholders with advice and support on model use, model impact, and model implementation
Supporting external engagement and internal governance in relation to risk models and model frameworks