Product Marketing Manager

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8226000

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01/06/2025

SASE Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

The SASE PMM will focus on positioning, messaging, and go-to-market strategies for SASE products. This role will ensure alignment with overall company objectives.

Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars.
Collaborate with sales and sales engineering teams to create enablement material.
Conduct market research to refine product positioning and differentiation.
Launch new products and manage lifecycle marketing campaigns.
Collaborate with demand generation teams to support their initiatives.
Act as the bridge between product, sales, marketing, and customer success teams to ensure alignment and consistent messaging across all channels.

Requirements:
3+ years of B2B product marketing experience, ideally in cybersecurity, enterprise software, or a related technical domain (SASE an advantage).
Bachelors degree in marketing, business, or a technical field.
Excellent storytelling and presentation skills.
Proven success in launching and positioning complex technical products to security and IT decision-makers.
Deep understanding of cybersecurity concepts, buyer personas (CISOs, CIOs, security analysts), and market trends.
Excellent written and verbal communication skills, with the ability to simplify complex ideas into clear, compelling narratives.
Experience supporting enterprise sales cycles and creating assets that drive pipeline acceleration.
Strong project management and organizational skills with the ability to manage multiple priorities.
Excellent, native-level, English.

This position is open to all candidates.

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8200029

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16/06/2025

VP Product Marketing & Customer Education

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Required VP Product Marketing & Customer Education
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

Requirements:
10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
Deep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
Strong track record of developing strategic messaging and positioning in complex, technical domains
Experience partnering closely with executive stakeholders across product, marketing, and sales
Proven ability to scale high-performing, engaged, and empowered teams
Exceptional storytelling and presentation skillswith the ability to simplify the complex and inspire audiences
A customer-first mindset, strong business acumen, and a passion for category creation and innovation
Comfortable navigating ambiguity and fast-changing environments with confidence and clarity.

This position is open to all candidates.

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8219388

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חברת השמה / כח אדם

7 ימים

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as the voice of our company by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

Requirements:
Native English speaker with excellent verbal and written communication skills - A must.
+4 or more years of product marketing experience in B2B SaaS company.
Strong organizational skills and can manage multiple projects and tasks at once, with changing and evolving responsibilities.
Experience with customer engagement or onboarding tools- an advantage.
Good analytical skills- an advantage.
Content creation: You have proven experience in content creation such as presentations, datasheets, and customer stories. Good copywriting skills to distill complex concepts into clear, concise language and business values.
Customer journeys: You have basic experience in developing customer journey maps.
Market knowledge: Understanding of user personas, segmentation, use case scenarios, and customer challenges.

This position is open to all candidates.

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8221093

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01/06/2025

Senior Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and English Speakers

We are launching a new AI-first product built for frequent business travelers, and were looking for a Senior Product Marketing Manager to own how we position, articulate, and amplify this innovation to the world.
In this role, youll be responsible for messaging, value propositions, content creation, internal enablement, and competitive analysis working across teams to craft a compelling and cohesive story. You'll also be hands-on writing marketing creatives, including ad copy, video scripts, and landing page content that resonates with our audience.
This is a critical role where strategic thinking, copywriting excellence, and cross-functional leadership come together.
What Youll Do:
Develop and own the core messaging, positioning, and value propositions for our new product.
Write ad copy, video scripts, landing page content, and other creatives to drive awareness and engagement.
Build and manage internal enablement materials to support go-to-market teams.
Conduct competitive research and market analysis to inform positioning and strategy.
Partner closely with Product, Growth, and Design teams to ensure a consistent user journey from messaging through experience.
Create customer-facing content (e.g., case studies, one-pagers, email campaigns) aligned to product goals.
Engage directly with beta users to gather insights and continuously refine messaging.
Help shape long-term marketing and brand strategy in collaboration with leadership.

Requirements:
5+ years of experience in product marketing, content marketing, or brand messaging roles, preferably at a tech company.
Native English speaker (must have).
Exceptional copywriting and storytelling skills able to craft sharp, emotionally resonant narratives.
Experience writing performance creatives (ads, scripts, social media copy).
Strong skills in competitive analysis, audience research, and positioning strategy.
Highly collaborative, proactive, and comfortable working in a fast-paced, early-stage environment.
Analytical mindset able to gather insights and translate them into stronger messaging and campaigns.
Passion for innovation, AI, and delivering next-generation user experiences.

This position is open to all candidates.

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8200080

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25/05/2025

Senior Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Requirements:
* 5-7 years of B2B enterprise product marketing experience in Cybersecurity
* Proven ability to translate technical capabilities into real world value for target audiences and build an effective and engaging buyer journey that increases awareness and drives demand generation.
* Customer-centric mindset, with a deep understanding of customer’s pains, translating product capabilities into compelling business value.
* Excellent writing, storytelling and presentation skills in English
* Organized, energized, works well cross-functionally

This position is open to all candidates.

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8099488

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חברת השמה / כח אדם

16/06/2025

Product Marketing Associate

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and English Speakers

We seek a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, youll take ownership of a wide range of product marketing initiativesfrom crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. Were looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.
RESPONSIBILITIES:
Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.

Requirements:
2+ years of experience in a Product Marketing role, preferably at a B2B SaaS company
Native English speaker - A MUST
Bachelors degree in business, marketing or related discipline, Masters preferred
Stellar writing skills, with the ability to distill complex, technical concepts into concise, jargon-free language that both educates and persuades (writing samples will be requested)
Ability to juggle multiple projects while effectively prioritizing and managing your time to address multiple responsibilities within a fast-paced, dynamic environment
Proven track record of contributing to successful product launches
Demonstrated ability to collaborate effectively with different teams, including Product, Solutions Engineering, Customer Success, Sales, Operations, and others
Excellent project management skills
Attention to detail
Data-driven, analytical approach to problem-solving
Deep curiosity and customer empathy
Mastery of Google Workspace, including Gmail, Google Slides, and Google Sheets
Experience using Figma, Skilljar, Hubspot, Salesforce, Highspot, Appcues, and/or Monday would be a big plus
Experience working with global, distributed teams is desirable.

This position is open to all candidates.

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8218868

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05/06/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.

Requirements:
4+ years of experience in product marketing, ideally within a marketplace, SaaS, or consumer-facing tech environment
Proven experience leading GTM strategies for new products and features and executing relevant lifecycle marketing campaigns and activities
Strong business acumen with a performance mindset, comfortable owning goals and linking marketing efforts to impact
Skilled storyteller who can articulate value, simplify complexity, and inspire action across audiences
Highly organized, self-directed, and detail-oriented with a bias for clarity, documentation, and follow-through
Strong analytical skills, highly capable of interpreting data, performing qualitative research, running A/B tests, and translating results into actionable key takeaways
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support
Excellent written and verbal communication skills
Bonus: Experience as a freelancer or deep familiarity with the freelancing ecosystem
English Advanced, proficient at a high level.

This position is open to all candidates.

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8206440

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25/05/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Director of Product Marketing.
What You'll Be Doing:
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learningbe a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

דרישות:
5+ years of experience in product marketing in a B2B SaaS company
Proven track record of successfully bringing technical B2B SaaS products to market and/or expanding them into new market segments, demonstrating a deep understanding of market analysis, competitive landscapes, and go-to-market strategies.
Self driven and independent. Flexible, and can handle challenges while maintaining your cool and sense of humor.
You have excellent English communication skills, both written and verbal (native level)- a must
You can communicate clearly to internal audiences, customers, and the market (e.g., by taking the stage at industry events). You can turn technical products into compelling narratives and stories
Experience in a customer-facing role- a must
Understanding of the payments/ ecommerce/fraud industry- an advantage
Strong analytical skills, highly capable of interpreting data, performing qualitative research, and distilling results into actionable key takeaways
You are naturally curious and want to deeply understand Riskifieds customer segmentation, buying committee members, technology, and product-market fit
Works well independently and enjoys collaborating as part of a team, with demonstrated ability to effectively eng המשרה מיועדת לנשים ולגברים כאחד.

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8190892

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חברת השמה / כח אדם

1 ימים

B2B Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We're on the hunt for a full-stack Marketing Manager to help us drive real impact in our mid-market and enterprise segments. Youll take the lead on messaging, content, campaigns, and events and play a key role in generating MQLs, SQLs, and meaningful engagement with the accounts we care about most.

You know how to build campaigns that actually work the kind that move the needle, get sales excited, and make people stop and take notice. You take full ownership of your work with confidence and clarity, but youre also super collaborative and low-ego. You move fast, bring great energy, and always look for ways to raise the bar.

This is a hands-on, high-impact role reporting directly to the VP of Growth Marketing. Youll team up with content, design, product marketing, and sales to bring creative, multi-channel campaigns to life and youll have the trust and autonomy to manage your own budget, vendors, and quarterly plans.

Responsibilities:

Develop and execute integrated marketing plans that drive MQLs, SQLs, and support pipeline growth
Lead campaign development, from messaging to creative execution, ensuring alignment with brand and business objectives.
Plan and execute our presence at industry/roundtable events and conferences, including pre-event planning, logistics, messaging, and post-event follow-up.
Lead targeted marketing efforts within key accounts and segments, including ABM initiatives in partnership with Sales
Analyze campaign performance (MQLs, SQLs, engagement) and optimize programs to improve results
Collaborate cross-functionally to support product launches, customer marketing, and sales enablement initiatives.

Requirements:
Must- 4+ years of B2B SaaS marketing experience, ideally in a high-growth or startup environment
Demonstrated success in driving qualified leads (MQLs/SQLs) and meaningful account engagement through marketing initiatives (content marketing, events, paid ads, webinars, SEO, etc;)
Experience managing event and conference marketing, from planning through to lead capture and follow-up
Hands-on experience with marketing and CRM tools such as HubSpot, Salesforce
A digital marketing expert with proven success managing LinkedIn, Meta, and Google Ads campaigns.
Strong project management skills and ability to work cross-functionally in a fast-paced environment.
Ability to manage vendors and budgets independently
Strong storytelling and communication skills, with a clear understanding of how to adapt messaging by persona and funnel stage
Resourceful and self-driven you figure things out, ask smart questions, and push work forward without being told
Fluent in English - preference for native-level.
Strong organizational skills and attention to detail.

This position is open to all candidates.

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2 ימים

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.
Responsibilities
What Youll Do:
Content Creation and SEO:
Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to our messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery

Requirements:
Who You Are:
A Modern Storyteller: You excel at turning complex technical concepts into clear, compelling, and actionable stories that resonate with both technical and business audiences
Video Content Guru: Youre a natural in front of a camera, comfortable creating and editing short-form videos, and have creative ideas for engaging video campaigns for LinkedIn, YouTube, etc.
Cybersecurity Enthusiast: You follow cybersecurity news obsessively and are quick to dissect breaches and tie them back to product value
Collaborative Leader: You thrive in cross-functional environments and are proactive in fostering strong relationships with sales and product teams
Strategic & Tactical: Youre a planner who sees the big picture and executes with precision, balancing strategic priorities with hands-on tasks
Customer-Focused: You understand SaaS security challenges deeply and craft messaging that resonates with CISOs, security teams, and IT leaders
Requirements:
Cybersecurity startup experience - a must (ideally with experience marketing SaaS, cloud, or identity-related products)
Strong writing portfolio: SEO articles, whitepapers, blogs, technical assetsall personally written and owned
Proven experience creating content tied to different stages of the funnel
Track record of end-to-end product launches and campaign execution
Deep familiarity with SEO best practices, LLM-oriented content strategies, and keyword-driven planning
Demonstrated experience managing analyst relations and driving impactful briefings and inquiries
Experience supporting sales teams with enablement and content that moves the needle
Impeccable attention to detail and content accuracy, especially on technical topics
Strong collaboration skills with a global, cross-functional teamespecially product
Ability to self-manage in a high-growth, fast-moving environment.

This position is open to all candidates.

עדכון קורות החיים לפני שליחה

8227339

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