דרושים » אינטרנט ודיגיטל » Product Marketing Manager

Required VP Product Marketing & Customer Education
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

We are launching a new AI-first product built for frequent business travelers, and were looking for a Senior Product Marketing Manager to own how we position, articulate, and amplify this innovation to the world.
In this role, youll be responsible for messaging, value propositions, content creation, internal enablement, and competitive analysis working across teams to craft a compelling and cohesive story. You'll also be hands-on writing marketing creatives, including ad copy, video scripts, and landing page content that resonates with our audience.
This is a critical role where strategic thinking, copywriting excellence, and cross-functional leadership come together.
What Youll Do:
Develop and own the core messaging, positioning, and value propositions for our new product.
Write ad copy, video scripts, landing page content, and other creatives to drive awareness and engagement.
Build and manage internal enablement materials to support go-to-market teams.
Conduct competitive research and market analysis to inform positioning and strategy.
Partner closely with Product, Growth, and Design teams to ensure a consistent user journey from messaging through experience.
Create customer-facing content (e.g., case studies, one-pagers, email campaigns) aligned to product goals.
Engage directly with beta users to gather insights and continuously refine messaging.
Help shape long-term marketing and brand strategy in collaboration with leadership.

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

We seek a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, youll take ownership of a wide range of product marketing initiativesfrom crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. Were looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.
RESPONSIBILITIES:
Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.

We are looking for an experienced Program Marketing with passion to to serve as the teams Financial Institutes product marketing and enablement lead.
In this position, you will:
Recommends, and executes of, Product Marketing strategies (including management of materials and content) to drive adoption and usage; may include developing a global template to influence regional strategies
Crafts and recommends product value propositions that are consumer-led, crisp and competitively positioned
Translates high-level direction into desired specifications for effective and scalable sales materials and packaging/wrappers for products and bundles
Steers integration of product programs with marketing platforms and vice-versa
Collaborates with Product Management, Marketing, and Sales to support the successful launch and adoption of new products and capabilities.

A leading cybersecurity company protecting organizations greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber-attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web.
We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. Thats why were a leader in next-generation cybersecurity.
Protection Starts with People. .

About the job
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Department Overview SaaS Security and Identity Thread Defense business unit is looking to expand our product management team. The group, based in our Tel Aviv office, has a friendly environment with the various teams working closely together to design and deliver ambitious, and exciting software solutions to meet the needs of some of the worlds largest companies.

Role Overview
As a Senior Product Manager, you will develop relationships with customers and prospects to uncover unmet needs, understand use cases and workflows and vet potential solutions. Youll also work with other members of the Product Management team, research and engineering to communicate the problems, use cases and solutions in a way that allows the broader team to truly understand what a solution that delights customers looks like.

Your day-to-day
Owning and defining product requirements and roadmap
Managing a product backlog, creating PRDs, user stories, and other requirements documentation
On-going primary and secondary market research, analyzing the market opportunity and competitive landscape
Working with engineering, QA, UX and doc teams to deliver the required solutions on schedule
Collaborate with product marketing to develop new sales resources, including white papers, presentations, web content, and other customer and channel communications
Supporting the sales organizations to increase their effectiveness, having direct involvement in strategic deals (support POCs and customer engagements) Educating the sales, sales engineering, professional services and support organizations on the product as well as provisioning and management best practices.

A leading, well-established, company in Israel for providing technological solutions in FinTech, Invest Tech, Legal Tec, and Business Tech (BT).
We are a fast-growing fintech company revolutionizing the way businesses interact with their finances. We are also dedicated to delivering innovative and user-friendly technological solutions that meet the evolving needs of our customers. As we expand, we are looking for a Head of Product to guide the development of our technological products and lead a talented team of product managers.

Role Overview:
As a Head of Product at Guideline, you will be responsible for driving the product strategy, development, and delivery of key technological products that have a direct impact on our customers' experiences. You will lead a team of product managers and collaborate cross-functionally with engineering, sales, marketing, and business

We are currently revamping our R&D team, rebranding our company, and moving all our products to the next level, using state-of-the-art technologies. This role is ideal for a results-oriented and visionary product leader with a strong understanding of technological products, user experience, costumer needs and product strategy for our technological products, ensuring alignment with company goals and market needs.

Key Responsibilities:
Product Strategy & Vision:
Define clear product vision and roadmap, prioritizing key features and improvements to enhance customer experience and drive business impact.
Analyze market trends, competitor products, and customer feedback to identify new opportunities and product innovations in the fintech space.
Lead and oversee the end-to-end lifecycle of both new product development and existing product maintenance, ensuring the ongoing success and optimization of current offerings while innovating for the future.
Manage product roadmaps, balancing efforts between delivering new features and functionality for existing products, as well as launching new products from ideation to execution.
Collaborate with engineering to ensure that both new and existing products are developed and maintained with a focus on high quality, scalability, and performance.
Drive the development of transformative technological changes to enhance existing products, ensuring that products remain competitive, cutting-edge, and meet customer needs.
Conduct user research and data analysis to understand customer needs, pain points, and opportunities for product improvement.
Define and track key product metrics (e.g., adoption, revenue, retention) to assess product performance and guide product enhancements.
Team Leadership:
Lead, mentor, and develop a team of product managers, helping them grow in their roles while ensuring high performance and collaboration.
Cross-functional Collaboration:

Work closely with stakeholders, including R&D, marketing, sales, and compliance teams to ensure successful product launches.
Act as a key liaison between engineering and business teams, translating customer needs into actionable product requirements.

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help content creators make amazing videos. We do this by giving them the best music, footage, sound effects, and editing software around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist now is the go-to platform for over 16M content creators across more than 160 countries. Our users range from beginner social creators to megabrands like Apple, Google, Nike, Coca-Cola, and Netflix. We’re looking for an exceptional Head of Growth Products to join our product leadership team in Tel-Aviv and take full ownership of the growth domain—spanning user acquisition, onboarding, subscription, billing, and expansion. This is a high-impact, cross-functional role at the heart of our product and business strategy. You’ll lead the vision, roadmap, and execution of our Growth product area, focusing on optimizing the customer journey and driving measurable improvements in conversion, retention, and revenue. You’ll manage a team of talented PMs and collaborate closely with engineering, design, data, marketing, sales, payments, and customer success teams. As part of the broader product leadership group, you’ll help shape our product vision and company priorities. Wake up for this: Lead the strategy and execution of the Growth product area - from first visit to paid subscription and billing.
* Manage, mentor, and grow a team of high-performing Product Managers.
* Partner with cross-functional teams to deliver experiments and features that improve the user journey and impact key business metrics.
* Drive product discovery and experimentation across funnels, pricing, onboarding, and payments.
* Own growth KPIs and lead data-driven decisions to identify and prioritize opportunities.
* Ensure clear alignment and communication across stakeholders and leadership.
* Contribute to broader product and company strategy as part of the product leadership team

Were seeking a dynamic Product Manager to join our Product team and redefine the customer experience. In this role, you'll drive innovation, tackle complex challenges, and harness the power of machine learning and generative technologies to develop groundbreaking solutionsall within an agile environment.
The ideal candidate is passionate about crafting seamless customer journeys, thrives on solving challenges, and has an entrepreneurial mindset. If you're eager to push boundaries and make a lasting impact, wed love to connect!
Role:
Develop a deep understanding of market trends, customer needs, and competitive landscapes.
Identify opportunities and define the product vision and strategy.
Collaborate with UX, BI, and product marketing teams to ensure product success.
Partner closely with engineering to determine the best technology, implementation methods, and timelines.
Work with sales, marketing, customer success teams, and strategic clients to launch new products and features effectively.