דרושים » אינטרנט ודיגיטל » Sr. Product Marketing Manager - PrismaCloud

We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them

As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.

We are looking for a performance-driven leader and a passionate Director of Product Management, who will be the champion for our Data Security product domain, reporting to the Chief Product Officer.
Roles And Responsibilities:
Manage a team of product managers while owning one on the companys key product domains
Define and own the product strategy, roadmap, objectives, use cases, themes and epics
Provide business justification for product features and develop use cases to convey the why and how of new product capabilities
Track the product usage and business performance to drive product decisions
Partner with product and R&D teams and handle multiple product agendas concurrently while driving for results in cross-group / team projects
Work with marketing, product marketing, field teams and customer facing groups to bring new and significant capabilities to the market, and gather customer feedback for product use cases and new capabilities
Work with sales, sales engineers, customer success, support and other field teams and provide product related support and sales enabelmant data in a timely manner to support business growth
Drive the product market positioning and messaging through joint work with product marketing

As a Senior Product Manager on the Cloud Workload Protection team within Palo Alto Networks' Prisma Cloud offering, you will play a critical role in shaping the future of cloud security. In this role, you will lead the development and execution of product strategy, working closely with cross-functional teams to ensure the success of our cloud workload protection solutions.

Your Impact

Defining and owning the product roadmap for cloud workload protection, aligning it with the overall Prisma Cloud strategy
Collaborating with engineering, design, and marketing teams to drive product development and go-to-market strategies
Conducting market research and competitive analysis to identify market trends and customer needs
Engaging with customers to gather feedback, understand pain points, and prioritize feature enhancements
Defining key performance indicators (KPIs) and tracking product performance against established goals
Evangelizing the product internally and externally, including presenting at industry events and conferences

Required Senior Product Marketing Manager
Tel Aviv
Our Product Marketing teams mission is to help propel and advance the companys growing product portfolio and drive interest in our product.
As a Senior Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will drive market positioning and messaging for new product capabilities and offerings in the analytics platform. Working with a cross-functional team, you will be responsible for developing positioning and messaging, go-to-market strategy, sales enablement, and competitive analysis.
The ideal person for this position has experience in the Developer / DevOps / Analytics / SDLC space with a passion for business.
Expectations:
Messaging and documentation to support our GTM strategy, including positioning, sales enablement, and more
Working cross-functionally with product managers, sales, and marketing to strategize and execute successful product launches and create pipeline and user engagement
Updating and improving our sales enablement content as we evolve our product and how we position it in the marketplace
Creating audience-specific collateral from video and webinars, presentations, user guides, blogs, and more!
Being a key player as we drive awareness, demand, and adoption of our analytics platform.

Company Overview: We are pioneering the Embedded lending network for point-of-sale consumer financing for merchants and financial institutions. Powered by a network of lenders and a data -driven matching engine, the company streamlines the distribution of credit into a single, secure, and reliable Embedded lending platform. Merchants can rapidly implement our omni-channel platform online, in-store, and at every point of sale, enabling them to provide personalized financing choices to their customers. Here, we are building the next unicorn in the Fintech industry and are looking for a talented and success-driven VP product to help make it happen!
Responsibilities:
Market Engagement: Leveraging Insights from Customers, Partners, and Advisory Board to gather feedback to define Product Roadmap, Vision, and Competitive Analysis. Product Strategy - Develop and execute a comprehensive Product Strategy aligned with company goals and market trends. Roadmap Planning - Collaborate with executive leadership, stakeholders, and product teams to define and prioritize the product roadmap and User Experience Product Execution - Oversee the end-to-end product execution lifecycle, from concept to launch Product Performance: Define key performance indicators (KPIs) and metrics to evaluate product performance and success. Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including RnD, Marketing, Sales, and Customer support, to ensure alignment and coordination across departments. Team Leadership - Lead and mentor a talented team of product managers and designers to reach their utmost potential

We are seeking a highly skilled and experienced Technical Product Group Manager to join our dynamic team. The ideal candidate will be a strategic thinker with a strong technical background and exceptional leadership abilities. This role will involve leading a team of technical product managers in the development and execution of product strategies, driving product innovation, and ensuring the successful delivery of products that meet the needs of our customers.
RESPONSIBILITIES
Provide strong leadership and mentorship to a team of technical product managers, fostering a collaborative and high-performing team environment. Set clear goals and objectives, provide regular feedback, and support the professional growth and development of team members.
Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and refine product strategies that align with company goals and market needs. Lead the prioritization of product features and enhancements based on customer feedback, market research, and competitive analysis.
Oversee the end-to-end product development lifecycle, from concept to launch, ensuring that products are delivered on time and within budget. Work closely with engineering teams to define technical requirements, address technical challenges, and drive the implementation of scalable and high-quality solutions.
Build strong relationships with key stakeholders, including senior management, customers, and external partners, to gather feedback, communicate product updates, and ensure alignment on product vision and roadmap.
Identify potential risks and challenges that may impact product delivery or performance, and develop mitigation strategies to address them proactively. Monitor key performance indicators (KPIs) and metrics to track product success and drive continuous improvement.
Stay informed about industry trends, emerging technologies, and competitor activities, and use this knowledge to inform product decisions and identify new opportunities for innovation.

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.