דרושים » פרסום שיווק ויחסי ציבור » VP Marketing

Are you ready to redefine marketing success in the dynamic world of B2B SaaS?
Our company is searching for a visionary leader to take the reins as VP of Marketing.
Your Mission:
Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives.
Lead our talented team towards unparalleled success.
Our company is revolutionizing the way B2B companies connect with their customers and audiences.
We enable B2B marketers and sellers to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using our company to improve and measure their social presence in order to make better business decisions.
We are a global, fast-paced, and innovative start-up with offices in Ramat Gan, London, and Grand Rapids (MI).
The VP of Marketing role will oversee; Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, Social Media, Product Marketing, PR, Conferences.
Responsibilities:
Develop and execute the company's overall marketing strategy in alignment with business objectives.
Provide visionary leadership to drive the marketing team toward success.
Develop and implement product marketing strategies that effectively position the company's products or services in the market.
Drive product messaging, differentiation, and sales enablement.
Lead demand generation efforts to generate qualified leads and support revenue growth.
Develop and manage campaigns that span online advertising, marketing automation, and other relevant channels.
Establish KPIs and metrics to measure marketing effectiveness.
Regularly assess and report on marketing's impact on revenue and other relevant business metrics.
Utilize expertise in the marketing mix, including online advertising, marketing automation, social media, and demand generation tools, to create and execute comprehensive marketing campaigns.
Stay up-to-date with the latest trends in social media and customer communities.
Identify and leverage strategic opportunities in these spaces to enhance brand awareness and engagement.
Build, lead, and mentor a high-performing marketing team.
Foster a collaborative and innovative culture that drives continuous improvement.
Collaborate closely with sales, product development, and other relevant departments to ensure alignment between marketing strategies and overall business goals.

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy for our B2B SaaS operations. This individual will lead a team of marketing professionals to drive growth, increase brand awareness, and generate demand for our products.



Among others, the Manager will be responsible for leading and scaling our marketing activities, owning brand, managing demand and lead generation activities, and driving accounts, users, and inbound revenue growth.



Key Responsibilities

Develop and implement a comprehensive marketing strategy that includes digital marketing, content marketing, product marketing, and events.

Lead a team of marketing professionals to execute on the marketing strategy and achieve business goals.

Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and drive growth.

Analyze market trends and customer insights to inform marketing strategy and tactics.

Develop and manage the marketing budget to ensure effective allocation of resources.

Drive brand awareness and thought leadership through PR, social media, and other channels.

Measure and report on the effectiveness of marketing initiatives and adjust strategy as needed.

Were seeking an accomplished and innovative Head of Marketing to spearhead our brands marketing efforts.
As Head of Marketing, youll be responsible for our overall branding strategy, brand analysis, messaging development, and defining our tone and style.
Youll drive brand campaigns, create compelling customer stories, manage our brand book, and ensure effective product naming.
Youll leverage your expertise to guide our marketing and customer service teams continuously.
Responsibilities:
Manage and Lead the Brand:
Oversee the companys brand management efforts
Plan, promote, and execute company events and conferences
Influencers and active customers
Play a key role in managing the companys public relations efforts
Manage Broad Marketing Efforts:
Oversee the development and maintenance of our website. Ensure the website contains compelling and engaging content to attract and retain visitors.
Lead our YouTube channel management, including live streaming and central social media channels.
Cultivate official and unofficial communities to engage with users and promote brand awareness.
Strategize and execute leadership programs and attend industry events and meetups.
Management of Studio: Design, Creative, Video, and Content:
Supervise our design and creative studio, including the creation of banners, emails, and landing pages.
Define our design language and allocate resources to ensure visual consistency.
Elevate creative output and oversee the production of promotional videos.
Manage content creation, ensuring it aligns with brand messaging and engages the target audience.

Rail Vision is a multidisciplinary startup headquartered in Ra'anana. We utilize the latest Artificial Intelligence and Electro Optics technologies and develop lifesaving, vision systems for the global railway market. As a key leader you will be responsible for formulating the overall sales & marketing strategy and ensuring the success of our innovative solution in the market over the world. Responsibilities: · Lead the sales process with the company’s strategic customers, from the “lead” stage to actual project. · Close and sign long term contracts and projects. · Effectively communicate project expectations to R&D project team members and stakeholders in a timely and clear fashion. · Build and maintain strong, long-lasting customer relationships. · Enlarge and manage the Pipeline and secure sustainable income for the long-term. · Prepare and deliver proposals as well as business presentations. · Partner with customers to understand their business needs and objectives. · Effectively communicate the value proposition through proposals and presentations · Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.

s the VP of Brand Marketing, you will play a pivotal role in shaping and executing the brand's media relations, influencers, and talent campaigns. This managerial role requires leadership over a dedicated marketing team, as well as collaboration with external agencies. Your expertise will be instrumental in building and nurturing relationships, crafting strategic communication plans, and driving the brand message across various channels.

Key Responsibilities:

Team Leadership and Management: Lead, mentor, and inspire an internal team of experts to achieve key performance goals.
Manage relationships with external agencies, ensuring they align with brand strategies and deliver on set objectives.
Collaborate closely with the CMO and other departments to ensure integrated marketing efforts.
Manage the department's budget, ensuring optimal allocation and efficient use of resources.
Develop and implement comprehensive media strategies that elevate the brand's presence across key channels.
Manage and cultivate relationships with journalists, editors, bloggers, and other media professionals.
Identify, engage, and manage partnerships with influencers and talents that align with the brand's values and objectives.
Develop and oversee influencer campaigns from conception to execution.
Measure the impact and ROI of influencer collaborations and continuously optimize strategies.
Collaborate with cross-functional teams to ensure a cohesive brand message and presence across all touchpoints.
Analyze market trends, competitor activities, and consumer feedback to inform strategic decisions.

We are seeking a driven and seasoned marketing leader to join our dynamic team as VP Marketing. In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, engage our target audience, and align marketing efforts with business objectives. As a key member of the company's management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.
Responsibilities:
Develop and execute comprehensive marketing strategies that align with business objectives in thecompetitive B2B enterprise cybersecuritymarket.
Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
Manage content activities includingwebsite, blogs,eBooks, socialmedia,and moreto engage with prospects and customers and build brand awareness.
Lead field marketing and localization.
Lead product marketing, customer communication, and launch PLG projects.
Collaborate closely with senior leadership to ensure alignment with business KPIs.

We are looking for a VP of Marketing to spearhead our dynamic brand.
To be the driving force behind our brand strategy, D2C, B2B marketing, and cross-functional collaborations. To elevate user experiences, nurture our growing community and to lead a team towards groundbreaking success in a fast-paced, innovative environment.
Join us in helping individuals around the world to redefine their human potential by improving their reactive intelligence through our unique,responsive lights training system.
What will you do?
Brand Strategy
Develop and execute a comprehensive brand strategy aligned with our mission and market positioning across all channels.
Implement brand advocacy tactics utilizing influencers, reviews, and social media to amplify brand presence and engagement.
Coordinate with the creative team to ensure marketing initiatives are cohesive and strategically aligned for maximum market impact.
Growth and Sales Optimization:
Direct the Head of Growth in optimizing direct-to-consumer (D2C) channels to enhance sales and scalability.
Craft and execute monetization strategies, focusing on maximizing Return on Ad Spend (ROAS).
Collaborate with the creative team to build a performance media strategy rooted in consumer motivations across marketing channels.
Customer Retention and Engagement:
Collaborate with the product team to design and manage customer retention programs across multiple channels (email, SMS, in-app, push notifications).
Analyze and interpret customer engagement data to refine and improve retention strategies.
Integrate marketing insights into product development to enhance community engagement and product features, actively participating in new feature launches.
B2B Relations and Support:
Provide strategic marketing support to partners and distributors, enhancing B2B relations and supporting sales initiatives.
Team Leadership and Collaboration:
Oversee and nurture the marketing team, fostering a culture of creativity, productivity, and data-driven decision-making.
Facilitate cross-functional collaboration and process optimization between marketing and other departments, establishing productive processes and work streams, ensuring data-driven development of marketing materials across functions and timely delivery.