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part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions,reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

As a Marketing Automation Manager, you will guide our customers' journey from browsing to becoming lifelong fans. You'll develop targeted email, SMS, and push notification campaigns to nurture and convert potential customers. By analyzing customer data, you'll uncover strategies to maximize customer lifetime value (LTV), personalize shopping experiences, recommend lens upgrades or designer frames, and design loyalty programs that drive repeat business and long-term loyalty.

Responsibilities:
Develop and implement impactful email marketing strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

As an Influencer Marketing Manager, you will be responsible for the full life cycle, from initiation to execution of high quality and large-scale partnerships with US-Based Influencers on all social platforms, celebrity activations and cross company projects. Your goal is to deliver creative campaigns at scale that drive traffic, sales, and brand recognition.

An ideal candidate has passion for social media, ecommerce, retail, and fashion, has worked for digital marketing departments of retail brands or content marketing firms, and is experienced with negotiating, executing media campaigns, and optimizing using web analysis and data.

What Youll do?
Research, identify, acquire, and maintain new influencer contacts throughout our social media platforms.
Outreach influencers to expand our network and promote our program while proactively build strong relationships with past, current, and potential influencers.
Ability to negotiate various pricing models based on data analysis (CPM/Flat/CPC/CPA/Rev Share) and provide strategic insights, set campaign KPIs and ensure they are met.
Execute technical and operational aspects of campaigns (tracking, assets, follow-up, content review, results analysis).
Optimize ongoing campaigns incl. analyzing click-stream reports, changes suggestions, etc.

We are seeking a highly skilled and detail-oriented Studio Manager and Video Specialist to oversee the technical execution of video production and corporate webcast initiatives. This role requires hands-on expertise in studio operations, video editing, equipment management, and live broadcasting. The ideal candidate has a strong technical background, thrives in a fast-paced environment, and can manage multiple production workflows simultaneously to ensure high-quality, consistent output across platforms.

Key Responsibilities
Webcast & Webinar Management
Manage all aspects of corporate webcasts and webinars, both live and pre-recorded, ensuring seamless delivery, technical reliability, and high production value.

Video Editing & Production
Edit and produce a wide range of video content, including webinars, internal communications, and social media videos.
Support filming needs and implement workflows to improve studio efficiency and elevate production quality.
Studio Equipment Oversight
Oversee and maintain all studio equipment, including cameras, lighting, audio gear, and broadcasting tools, ensuring everything is functional, up-to-date, and ready for use.
Content Localization
Coordinate the localization of video content, including narration and captions, to support global accessibility.
Develop and manage workflows for translation, voiceovers, and captioning.
YouTube Management & Content Curation
Oversee the companys YouTube channel: curate and upload content, optimize performance, and ensure brand consistency.
Maintain and organize the production teams video repository.
Social Media Video Support
Support the creation and editing of short-form videos for social media, in collaboration with the brand and communications teams.
Ensure creative quality and consistency across all visual content.

We are looking for a highly professional technical marketing specialist, to produce high-quality technical marketing content for our AI-infrastructure marketing campaign. This position plays a crucial role in translating our engineering knowhow into marketing content. It requires a blend of deep technical expertise, strong communication skills, and a passion for translating complex technical information into compelling marketing messages that resonate with target audiences.

Responsibilities
Develop and execute technical marketing campaigns create high-quality content (reference designs, whitepapers, case studies, blog posts, demos etc.)
Collaborate with our research lab, engineering and delivery services to map technology, architecture and deployment knowhow.
Support sales and channels with customer/market specific content.

With over 350 million downloads across our apps, were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.
This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.
Job Type: Full Time
Job Location: Beer Sheva, Tel-Aviv.