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Required PPC and SEO specialist for AI product
An innovation-focused company that has created businessgpta privacy-first ai platform
role description:
we seek a skilled PPC and SEO specialist to join our dynamic team. this role will focus on driving growth through both paid search campaigns ( PPC ) and organic search strategies ( SEO ). you will be responsible for planning, executing, and optimizing PPC campaigns across platforms like google ads and meta, while also managing and improving the organic search presence through effective SEO strategies.
key responsibilities:
PPC (paid search):
campaign management: develop and manage PPC campaigns.
keyword research & strategy: identify high-performing keywords for paid campaigns.
ad creation & optimization: write and optimize ad copy for improved ctr and conversions.
bid management: adjust bidding strategies to maximize roi while staying within budget.
performance tracking & reporting: monitor and report on PPC performance, providing actionable insights.
a/b testing: implement a/b tests to improve ad copy, landing pages, and targeting.
budget management: allocate and manage PPC budgets efficiently.
SEO (search engine optimization):
on-page optimization: optimize website content and technical SEO elements to improve rankings.
content strategy & collaboration: work with content teams to apply SEO best practices.
technical SEO audits: conduct site audits to fix technical SEO issues.
link building: implement off-page SEO strategies, including link-building.
SEO analytics & reporting: use analytics tools to track and report on organic performance.
competitor analysis: conduct competitor research to identify SEO opportunities.

one of the worlds most popular sports applications, serving tens of millions of passionate fans across the globe with real-time scores, personalized updates, and immersive content. Backed by our strategic partnership with Entain and fueled by cutting-edge technology, we operate a diverse portfolio of mobile products across both Android and iOS.

We are now seeking a Senior Monetization Manager with a proven track record in mobile ad monetization, Adx optimization, and advanced GAM configurations to help lead the next phase of our monetization strategy.

Responsibilities
As a Senior Monetization Manager, youll take a central role in optimizing ad revenue across our mobile apps. Youll lead adx operations, implement high-performing monetization strategies, and serve as a key driver of experimental A/B testing and partner integrations. Youll work cross-functionally with product, dev, and analytics teams while managing a sophisticated infrastructure of over 100 ad yield groups.
Manage and optimize over 100 Yield Group (YG) configurations across platforms.
Plan and execute ad stack experiments, including frequency capping, format strategy, and bidding vs. waterfall logic.
Design and analyze A/B tests with statistical rigor to drive revenue-impacting decisions.
Google Ad Manager (GAM) Expertise

Deploy, configure, and QA new ad units in GAM while maintaining a clean & scalable ad unit & placement architecture.
Manage multisize bidding strategies and pricing floor libraries.
Work with Prebid integration teams to ensure efficient and fair competition between demand sources.
Analyze Prebid auction behavior and support optimization of bidder performance, latency, and overall impact on CPM and fill.
Partner & Performance Management

Onboard and integrate new SSP partners, including documentation and QA validation.
Monitor ongoing performance of ad partners, identifying and blocking problematic creatives or demand sources.
Lead debugging efforts for ad issues, latency, or session anomalies using manual QA tools and in-app session testing.
Cross-Functional Project Leadership

Work closely with the product team to define, scope, and spec out new monetization initiatives.
Contribute to the roadmap of automation tools, smart waterfall systems, and AI-powered optimization.
Track and document every monetization setup, partner config, and experimental result for full operational transparency.

one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units.

We are looking for a highly skilled and motivated Project Manager to join our Performance Marketing team.

This role plays a critical role in driving the success of all paid media initiatives. The Project Manager will be responsible for creating, implementing, and optimizing processes that ensure the smooth and efficient execution of our marketing strategies.

Responsibilities
Lead and manage the execution of paid media initiatives, ensuring alignment with overall business goals and timelines.
Design, implement, and continuously refine processes to optimize the efficiency of paid media activities.
Work closely with various teams, including creative, analytics, operations and finance to ensure seamless project execution.
Lead and manage cross-functional projects, coordinate efforts across departments to keep projects on track, monitor progress, and update teams on key milestones and deadlines. ensuring that all projects are delivered within scope, on time, and within budget.
Oversee the tracking and reporting of key performance metrics for all paid media activities, identifying opportunities for improvement.
Serve as the primary point of contact for project-related updates, providing regular status reports to the Paid Media Director and other senior leadership.
Identify potential risks and develop mitigation strategies to ensure project success.

one of the worlds largest sports betting and gaming companies, listed on the London Stock Exchange with a $4 billion valuation and a global team of 30,000 employees. We own and operate some of the biggest betting brands in the world, including bwin, Ladbrokes, Coral, and PartyCasino, serving millions of customers across multiple markets. As an industry leader, we are at the forefront of innovation, data-driven marketing, and cutting-edge technology, constantly pushing the boundaries of whats possible in the world of online betting and gaming.

With the rapid growth of our Performance Marketing division, we are expanding our team and looking for a PPC Team Lead to drive the bwin brands paid search strategy across Spain, Germany, Austria, Belgium, and Portugal.

In this role, you will have the opportunity to lead a high-budget, multi-market PPC operation, working closely with the Head of Search, Analytics, and Strategy leaders to craft data-driven marketing strategies that maximize performance and efficiency. This is an exciting chance to take ownership of large-scale multi-million-dollar campaigns and play a key role in shaping the future of bwins paid search initiatives.

Responsibilities
Lead & develop a high-performance PPC team, providing mentorship and strategic direction.
Define and execute scalable search marketing strategies across multiple brands and regions.
Collaborate with cross-functional teams (UA, Product, Data & Analytics) to maximize ROAS.
Manage & optimize large-scale paid search campaigns across Google, Microsoft, and Apple Ads.
Leverage data-driven insights to enhance bidding strategies, audience targeting, and conversion funnels.
Analyze & track key PPC KPIs to drive continuous performance improvements.
Run A/B tests & experimentation to maximize engagement and efficiency.
Identify & implement automation tools to improve search marketing effectiveness.