לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור, לחיפוש זה נמצאו 157 משרות

Required Market Access Director
Job Description:
The market access director will be responsible for gaining and maintaining formulary access and reimbursement for our products and identifying trends or issues that may arise for our products across all sick funds.
Accountable for developing and implementing plans to effectively demonstrate and communicate the clinical and economic value of our products to internal and external customers.
Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.
Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning, pricing, and budgeting processes
Create and develop quantitative business cases to support contracting efforts.
Key Responsibilities:
Strategy Development:
Develop and implement comprehensive market access strategies aligned with the company's business objectives in Israel.
Conduct assessments of the local healthcare environment, payer landscape, and regulatory requirements to inform strategy development.
Collaborate with cross-functional teams to integrate market access considerations into product development and commercialization plans.
Identify opportunities and potential risks related to market access and develop mitigation strategies.
Reimbursement and Pricing:
Lead the submission and negotiation process for product reimbursement with relevant governmental authorities and health insurance industry in Israel. The Market Access Director Responsible to plan and lead all aspects of Health basket process and coordinate the cross-functional team for timely preparation to secure NHB inclusion.
Design and execute the PRA (Pricing & Reimbursement Affairs) Governance and the PRA Roadmap.
Develop pricing strategies to maximize product value while ensuring affordability and market competitiveness.
Setting optimal pricing and contracting strategy per market segments
Conduct pricing and reimbursement analyses, including health economic evaluations, to support pricing and reimbursement decisions.
Stay updated on pricing and reimbursement regulations and guidelines in Israel and provide guidance to internal stakeholders.
Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.
Ensuring robust pricing practices, tendering, contracting protocols and operations to ensure efficient and compliant organization.
Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning and budgeting processes
Demonstrate competency in the use of business analytics to evaluate profit/loss of business deals.
Create and develop quantitative business cases to support contracting efforts in partnership with Affiliate finance team.

You will lead our field marketing, content, and social presence across the board. You will build the programs that bring the cloud alliance ecosystem together, shape the narrative that positions us as the category leader, and grow the voice of our leadership in the market. It is a high-ownership, high-visibility role, working directly with our leadership at the center of Israels cloud and cyber ecosystem.

What Youll Own
Events & Community
Lead our events strategy across meetups, executive roundtables, webinars, and conference activations.
Grow our cloud alliance community, the largest of its kind in Israel, bringing together the cloud partnership leaders of the countrys top tech companies.
Content & Editorial
Own the content strategy and editorial calendar across all our company channels: blog, LinkedIn, newsletter, case studies, and webinars.
Turn what our company knows about the cloud ecosystem into a body of content that positions us as the authority in the space.
Social & Thought Leadership
Lead our social presence, with LinkedIn as the primary channel.
Build the thought leadership of our leadership team and the brand across the market.

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.

Required Partnership Manager - Base44
Job Description
As a Partnership Manager at Base44, you'll drive impactful affiliate marketing strategies, build meaningful collaborations, and elevate our brand presence. You'll play a key role in identifying and fostering partnerships that align with our values and resonate with our target audience. In your day-to-day, you will:
Develop and implement affiliate marketing strategies aligned with Base44's goals and objectives
Identify and establish partnerships with brands, organizations, and individuals whose values align with Base44's mission and audience
Build and maintain strong relationships with affiliates, serving as their main point of contact and providing ongoing support
Collaborate with affiliates to create engaging and impactful content and campaigns that highlight Base44's offerings
Monitor campaign performance, analyze data, and measure key performance indicators (KPIs) to evaluate success
Use data-driven insights to optimize affiliate strategies for maximum impact
Stay up-to-date on industry trends and emerging marketing techniques to maintain a competitive edge
Work closely with the marketing team to ensure alignment with broader marketing initiatives
Negotiate contracts and manage budgets for affiliate marketing, ensuring cost-effectiveness.

Required Demand Generation Manager- Base44
Job Description
As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.
In your day-to-day, you will:
Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers
Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others
Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps
Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions
Collaborate with Base44s B2C user acquisition and creative teams to create holistic and converting content and campaigns
Work with cross-functional teams to ensure successful execution of demand generation strategies.

Required Conversion Rate Optimization (CRO) Manager - Base44
Job Description
As a Conversion Rate Optimization (CRO) Manager, you'll take full ownership of our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll identify friction points, run high-impact A/B tests, and use advanced AI tools to execute faster and smarter.
In your day-to-day, you will:
Own and significantly scale conversion rates, continuously elevating the user journey across all of our landing pages.
Leverage advanced AI tools to generate copy variations, analyze massive datasets, and write custom scripts for A/B test setups
Design, build, and manage a continuous pipeline of A/B and multivariate tests to optimize user journeys
Analyze quantitative and qualitative data to identify drop-offs, user friction, and areas for high-impact growth
Collaborate with marketing and design teams to ensure messaging is compelling and layouts meet modern UI/UX best practices
Present testing results, learnings, and actionable insights to stakeholders.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with Meta. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, Metas advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

We’re looking for a Junior SEO / GEO Specialist with a technical mindset and passion for the evolving world of search and AI. You’ll work with advanced SEO tools, analyze websites and performance data, support technical optimizations, and explore emerging areas like GEO (Generative Engine Optimization) and AI-driven search platforms such as ChatGPT, Gemini, and Perplexity.

Responsibilities:

* Perform technical SEO audits and identify optimization opportunities
* Monitor crawling, indexing, and website performance issues
* Work with tools like Google Search Console, GA4, Screaming Frog, Ahrefs, and Semrush
* Support technical implementations such as schema, redirects, sitemaps, and robots.txt
* Analyze website structure, internal linking, and Core Web Vitals
* Research and test GEO (Generative Engine Optimization) and AI Search methods
* Use AI tools to improve research, analysis, and SEO workflows
* Collaborate with developers and internal teams on technical SEO tasks

Required User Acquisition Manager
Why is this role so important?
As a User Acquisition Manager, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with our business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives.

We are opening a new growth channel: a global partner ecosystem of companies that already sit close to our ICP and can open doors we cannot open alone. Core banking vendors, ERP and TMS providers, payment platforms, fintech enablers, technology integrators, and consulting firms.
This is a first-hire, single-contributor role. You will build the channel from zero, sign the partners, activate them, and run the relationships that turn them into a steady source of qualified opportunities. You will report directly to the CEO and own a function, not a slot in one.
What you will do
Identify and engage target partners globally, with a focus on Europe and the United States.
Run the full partner cycle: outreach, qualification, negotiation, and signing.
Activate partners with the right materials, enablement, and rhythm so they refer real opportunities, not goodwill.
Manage the ongoing relationship: regular touchpoints, joint planning, and quarterly business reviews.
Hand off qualified leads to our company's sales teams and stay close through to deal close.
Report partner health, pipeline contribution, and revenue impact directly to the CEO.

The Business Partner Managers Team work with the industrys leading export advertisers in various verticals, helping them scale at efficiency. The team is responsible for working closely with very sophisticated advertisers, maintaining high levels of engagement and relationships, in order to position our company as a trusted partner to help our clients grow. As a member of this team, you are expected to have experience in advertising sales from either media or platform, or have branding and performance marketing experience to penetrate the clients to deliver revenue objectives and execute the sales growth strategies.
The Partnership Manager will be responsible for successfully executing a media sales role by delivering and selling our company advertising products and solutions to D2C (Direct to Consumer) clients.
Responsibilities
- Identify new business opportunities to partner with our company, within the Consumer Tech vertical focusing on apps and web solutions for Israeli startups.
- Lead and grow C-Level client relationships with product adoption and scaled solutions.
- Be instrumental in the external narrative of our company in the market.
- Collaborate cross functionally to ensure improvement for product, process and client relationships.
- Analyse campaign performance to constantly give feedback on optimised media solutions.
- This role will be located in our Tel Aviv office.

The Business Partner Managers Team works with the industrys leading export advertisers in various verticals, helping them scale at efficiency. The team is responsible for working closely with very sophisticated advertisers, maintaining high levels of engagement and relationships, in order to position our company as a trusted partner to help our clients grow. As a member of this team, you are expected to have experience in advertising sales from either media or platform, or have branding and performance marketing experience to support clients to deliver revenue objectives and execute sales growth strategies. The Partnership Manager - e-Commerce will be responsible for successfully executing a media sales role by selling and delivering our company advertising products and solutions to D2C clients.
Responsibilities
Business Management:
- Build and manage strong partnerships with key customers, with the goal of developing effective digital strategies, increasing our company product knowledge and adoption, optimizing client advertising investment and growing the business.
- Develop and maintain C-level relationships, serve as the primary point of contact with customers' marketing teams.
- Initiate joint business plans to maintain long term growth by understanding clients' business objectives, KPIs and challenges.
- Identify new ad sales opportunities from clients and meet the target according to revenue growth strategies;
- Deliver high levels of customer relationship management in all aspects of sales cycle from prospecting, a robust sales pipeline, deal closing with clients in key industries and achieving aggressive growth and revenue targets
- Maintain clear visibility on sales in weekly/monthly basis by providing timely sales forecasts and managing the pipelines for business opportunities;
- Track, analyze and communicate key metrics, business trends and data-driven presentations with compelling story lines, customized to clients' KPIs and challenges.
- Support client performance by supplying data trends and industry insights, develop strategic sales plans, prepare and conduct transformational pitches and sales presentations.
Cross Functional Collaboration:
- Serve as an internal advocate for our partners and work with internal cross-functions.
- Work with our cross-functional Client Solutions team to maintain healthy ROI (return on investment), improve work efficiency, and build long term growth.
- Work with the marketing team to develop pitch narratives and case studies, and take part in industry events and conferences to be positioned as a thought leader.
- Work with various product teams on feedback and suggestions of advertising solutions, systems and tools.
- Be a team player; create and maintain strong relationships with both internal stakeholders in Israel and abroad, and work together towards clients' continuous success.