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This is not a traditional, hands-off management role. You will be a hybrid builder, someone who started in frontend web development (HTML, CSS, JS) and has a sharp eye for conversion rate optimization (CRO) and design. You will work directly with performance marketing stakeholders, brand managers, and design teams to take brief requirements and personally build, code, and launch innovative landing pages directly inside our Sitecore CMS framework.

By aggressively utilizing cutting-edge AI generation tools, you will act as a force multiplier-rapidly executing layouts, copy variations, and functional tests on your own without waiting for central development queues.

Responsibilities
End-to-End Page Creation: Take a campaign brief from marketing or a concept from design and personally build, format, and publish the landing pages directly inside the CMS. You are the solo owner of the execution phase.
AI-Powered Assembly & Coding: Actively use modern AI tools to generate high-performing frontend code, write clean copy variations, and assemble layouts at lightning speed.
Cross-Functional Collaboration: Partner directly with Performance Marketing teams to understand campaign goals, and with Brand/Design teams to ensure every page is visually stunning and strictly compliant, all while optimizing for maximum conversion drop-offs.
Hands-on Front-End Customization: Know exactly when to build modularly using design system components for speed, inject raw optimized HTML/CSS for quick validation, or configure interactive elements for deeper user engagement[cite: 1, 2].
A/B Testing Implementation: Personally set up, deploy, and monitor multivariate tests down the funnel to continuously lift registration and first-time deposit metrics.

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.