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We are looking for an experienced product marketer to join our growing Product Marketing team.

If you are passionate about bringing new solutions to the market, love sports fandom culture, and the words product-market-fit give you goosebumps, you may want to keep reading.

What youll do:
Own the positioning, messaging, value offering, and marketing strategy responsibilities for some of WSC Sports most exciting products, with the goal of driving product adoption and supporting business growth.
Work closely with product and business teams, maintaining full understanding of product roadmap, business objectives and challenges.
Plan and execute go-to-market plans to achieve product business objectives through dedicated campaigns, sales & account management enablement, content creation, and education.
Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets to help drive Business Development and Account Management teams toward their business goals.
Initiate, plan, execute, and coordinate projects involving multiple stakeholders.
Be an active part in discussions and decisions that will mold the future of sports fandom engagement.

Introduction Welcome to Chargeflow, where innovation meets expertise. We're not just another startup; we're a dynamic and rapidly expanding company driven by seasoned leaders in the world of fintech and eCommerce. Our passionate team is on a mission to tackle one of the most pressing issues plaguing online businesses today: chargeback fraud. This insidious menace all too often results in substantial losses, both in revenue and profits. Join us on our journey as we revolutionize the fight against chargeback fraud. Who We're Looking For - The Dream Maker As the Senior PLG Product Marketing Manager at Chargeflow, you’ll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. Your Arena: Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel. Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience. Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage. Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels. Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process. Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends. Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.