We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.
Requirements: BA/BSc and MBA or advanced degree, of which at least one should be in Marketing, Business Administration or Communications
10+ years of experience in strategic, commercial or product marketing roles within a global organization, with a strong track record of driving go-to-market strategy, market development and business growth; medical device industry experience is preferred
Proven experience and measurable results in digital marketing strategy and execution, including website development/optimization, digital analytics, managing and optimizing successful digital lead generation programs on SEO, PPC, social etc
Proven team management skills: ability to ensure execution while listening to the team and leveraging their knowledge and skills
Demonstrated ability in managing contractors/suppliers such as marketing agencies, website developers, graphic designers, content developers
Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
Can-do and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
Strong analytical and problem solving skills (proficiency in excel is a must)
An eye for design and detail
Fluent English - solid spoken and written skills
Proven ability to work globally; willingness to travel internationally
This position is open to all candidates.