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We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! We’re looking for a Senior User Acquisition Manager – Search to lead and scale Tailor Brands’ acquisition strategy on Google Search and complementary search-driven platforms This is a senior, high-impact role where you’ll own end-to-end strategy, execution, and optimization of our search marketing programs. You’ll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact. If you’re an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns , ensuring alignment with Tailor’s business goals and customer acquisition objectives. Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS. Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert. Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities. Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! We’re looking for a User Acquisition Manager - Discovery Channels to lead and scale Tailor Brands’ performance marketing efforts with a specialization in Meta and TikTok This is a high-impact, role where you’ll own strategy, execution, and optimization for our most critical acquisition channels. You’ll be responsible for driving measurable growth by combining analytical rigor with creative excellence. If you thrive in scaling discovery platforms, obsess over data-driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok , ensuring campaigns align with Tailor’s business goals and deliver strong ROI. Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms. Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency. Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.

As Alma’s global Web Manager, you will be the driving force behind the strategy, experience, and performance of our global web ecosystem—including the main site, subsidiary sites, product mini-sites, and other sites. You’ll manage seamless, high-performing journeys that grow brand awareness, organic reach, and qualified demand, while enabling partners and regions. Sitting at the intersection of marketing, UX, conversion, and technology, you’ll translate creative concepts and business goals into secure, fast, accessible, localization-ready experiences. Key responsibilities: Web Strategy & Management
* Oversee the WordPress multisite environment (global, subsidiaries, mini-sites) in partnership with vendors and IT—focusing on governance, quality, and continuity rather than hands-on development.
* Set web experience standards (UX & SEO guidelines, accessibility, performance thresholds, design systems) and ensure consistent application across sites. Content, SEO & Localization
* Ensure on-brand, compliant, and localization-ready content.
* Drive technical and on-page SEO standards (internal linking, schema, redirects, media hygiene) and integrate SEO into content briefs and page templates.
* Govern localization workflows with and ensure timely, high-quality rollouts across country sites. Analytics, reporting & insights
* Own GA4 and GSC governance; maintain standard dashboards showing traffic, engagement, conversions, and Core Web Vitals.
* Translate data into clear insights and actions; recommend experiments (A/B or controlled changes) to lift conversion and user satisfaction.
* Report progress against quarterly targets to marketing leadership and regional stakeholders. Platform reliability, performance & security
* Ensure uptime, performance, and security targets are met through vendor-led operations.
* Oversee DNS, certificates, backups, monitoring, and incident management via documented runbooks and SLAs. Vendor, budget & stakeholder Management
* Lead day-to-day collaboration and SLAs with vendors (multisite dev, SEO, hosting, translations).
* Align with Content, Product Marketing, Regional Marketing, Compliance/Regulatory, Legal, and Sales/CRM to deliver web changes that meet market and regulatory requirements.