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We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

We are looking for a VP of Marketing to spearhead our dynamic brand.
To be the driving force behind our brand strategy, D2C, B2B marketing, and cross-functional collaborations. To elevate user experiences, nurture our growing community and to lead a team towards groundbreaking success in a fast-paced, innovative environment.
Join us in helping individuals around the world to redefine their human potential by improving their reactive intelligence through our unique,responsive lights training system.
What will you do?
Brand Strategy
Develop and execute a comprehensive brand strategy aligned with our mission and market positioning across all channels.
Implement brand advocacy tactics utilizing influencers, reviews, and social media to amplify brand presence and engagement.
Coordinate with the creative team to ensure marketing initiatives are cohesive and strategically aligned for maximum market impact.
Growth and Sales Optimization:
Direct the Head of Growth in optimizing direct-to-consumer (D2C) channels to enhance sales and scalability.
Craft and execute monetization strategies, focusing on maximizing Return on Ad Spend (ROAS).
Collaborate with the creative team to build a performance media strategy rooted in consumer motivations across marketing channels.
Customer Retention and Engagement:
Collaborate with the product team to design and manage customer retention programs across multiple channels (email, SMS, in-app, push notifications).
Analyze and interpret customer engagement data to refine and improve retention strategies.
Integrate marketing insights into product development to enhance community engagement and product features, actively participating in new feature launches.
B2B Relations and Support:
Provide strategic marketing support to partners and distributors, enhancing B2B relations and supporting sales initiatives.
Team Leadership and Collaboration:
Oversee and nurture the marketing team, fostering a culture of creativity, productivity, and data-driven decision-making.
Facilitate cross-functional collaboration and process optimization between marketing and other departments, establishing productive processes and work streams, ensuring data-driven development of marketing materials across functions and timely delivery.