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XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you. About the Role: In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth. Key Responsibilities: Growth Project Leadership:
* Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
* Analyze market trends and competitor strategies to uncover new opportunities for expansion.
* Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience. Social Media and Content Creation:
* Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
* Monitor social media channels for trends, engage with our community, and build a strong brand voice.
* Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience. Web Development Management and Maintenance:
* Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
* Liaise with web developers and designers to implement website updates, new features, and bug fixes.
* Manage the web development roadmap, prioritizing projects based on business impact and strategic goals. Conversion Rate Optimization (CRO):
* Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
* Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
* Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement. Search Engine Optimization (SEO):
* Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
* Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.

Were seeking a highly skilled and strategic Marketing Manager to temporarily join our corporate marketing team as a maternity leave replacement. In this role, youll drive brand growth, support product launches, and ensure our global marketing efforts align with our corporate vision.
In this role, you will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. You will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, ensuring their seamless execution to meet our strategic objectives.

Key Responsibilities

Global Marketing Strategy: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
Product Launch Coordination: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Performance Tracking & Optimization: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROI.
Public Relations & Brand Visibility: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
Employer Branding Support: Contribute to employer branding initiatives that support recruitment and retention.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a Marketing Localization Manager (Spanish Native Speaker).
As a Marketing Localization Manager for the Spanish speaking market, you'll adapt and localize global marketing campaigns to resonate with Spanish-speaking audiences. Youll ensure cultural relevance, maintain brand consistency, and oversee localization workflows across various marketing channels. In your day-to-day, you will:
Localize and adapt global marketing campaigns and content for the Spanish-speaking market .
Collaborate with other teams to ensure creative consistency, optimal solutions, and cultural relevane .
Lead the transcreation process to align messaging with cultural nd consumer expectations .
Manage localization workflows, timelines, and quality control across all marketing channels .
Follow, maintain, and develop a Spanish style guide and terminology database .
Work with localization vendors and freelance linguists to ensure high-quality output.

​​As a Retention Marketing Manager you will be joining our Growth team and contributing to our company's success. We are looking for a passionate teammate to support our retention and activation efforts. Your mission will be focused on creating high quality marketing campaigns aiming to educate and increase the engagement of our users across the customer lifecycle.

A day in the life and how youll make an impact:
Customer Journey Mapping - Analyzing touch points within the organization and capitalizing on commercial opportunities.
Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability. Work closely with internal teams including product teams, designers, copywriters, etc. to create high quality, effective marketing materials that align with the overall brand and product strategy.
Analyze, monitor and optimize key performance metrics on a weekly, monthly and quarterly basis and communicate the results and conclusions to management.
Identify and implement new tests and strategies, continually seeking to innovate to drive improved results
Ensure all campaigns comply with industry policies, best practices and technical deliverability.