The companys Performance Marketing team is looking for an exceptional Team Leader to lead our Facebook, Youtube, Bing and Google paid activity. The company is a digital adoption platform that simplifies the user experience on any application by providing onscreen guidance and automation.
We specialize in enterprise customer acquisition through various channels. Youll join a department with a wide array of Marketing talent and experience.
The ideal candidate has hands-on experience as a Paid Acquisition Campaign Manager for Facebook or Google (preferably both) with a proven track record in B2B marketing (preferably SAAS).
In addition comprehensive knowledge of marketing tools and awesome analytical skills are required.
What will you actually be doing?
You will be responsible for the performance, growth and day-to-day management of several traffic channels: Facebook and Google.
Multi Channel Management:
Manage a budget, provide pipeline and report on channel/campaign performance frequently.
Innovate and keep our competitive edge on the various channels:
Betas, tests, new audience research, new tools, trying out and hacking new placements.
Deploy and maintain smart cross channel and single channel RMK campaigns.
Deliver required pipeline and maximize ROI.
Manage a team of campaign managers:
Enhance teams work-flows, task management and tactics.
Improve and constantly update each channels optimization methods.
Devise more effective and efficient account structures.
Strategic full funnel campaigns:
Setup, track & optimize large-scale organization wide full funnel campaign (ABM, Awareness & education & leadgen.
Deploy strategic cross marketing campaigns quickly and flexibly.(Conferences, major product releases, big announcements)
Manage a full marketing funnel - awareness, consideration and lead generation, each optimized for its own set of KPIs.
Work collaboratively with team members across advertising platforms
Requirements:
At least 2 years in an acquisition team leadership role - a Must.
Experience in a SaaS B2B company - Advantage.
Exceptional analytical skills. (Highly proficient in Excel and has worked with CRM systems).
Hands on experience with other paid media channels: PPC or Facebook & LinkedIn, Twitter, etc.
Native level English.
Advantage:
Experienced with marketing automation software DCM, Marketo/Hubspot
Experienced in working with additional marketing and analytics tools such as Salesforce, Google Analytics GTM Google data studio.
Conversion rate optimization (CRO) tools and experience.
Previous successful marketing integration projects (Zapier, IS projects, P2P, Offline conversion).
Experience in ABM campaigns and in hyper targeted campaigns.
Social listening and/or soft marketing & growth skills.