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This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.

You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.

Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.

What Youll Own:

1. Category & Company Narrative

Help define and own the story of Agora in the market.

Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category


2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance


3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable, scalable pipeline.

Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance


4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations


5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market

we are hiring a VP Marketing to build and scale a world-class AI-first marketing organization.

This is not a channel operator role, but rather a systems architect position. The VP Marketing designs, builds, and operates the full marketing engine across Brand, Growth, Product Marketing, and Strategy & Operations. The mandate is to turn marketing into a predictable, capital-efficient growth system aligned with business outcomes.

The role carries an AI-first operating mandate. Marketing must be governed and executed through AI-enabled systems across planning, execution, analytics, and optimization to materially increase output, speed to signal, and efficiency.

The VP Marketing reports to the CEO and is a core member of the executive leadership team. Success is measured in revenue impact, efficiency, scalability, and organizational strength.

Responsibility
Business Outcomes:

You are accountable for marketings contribution to-

Marketing-sourced and influenced pipeline, including PLG signups and SLG demos, and Marketing-attributed revenue
CAC and payback improvement, funnel efficiency, and win-rate improvement, along with forecast accuracy
Marketing must be measurable, predictable, and aligned with company growth targets.

Brand & Category Leadership:

Define and evolve Anchors category positioning and narrative architecture while strengthening brand equity. Success is measured by brand visibility, branded demand growth, category association, and market credibility.

Growth Portfolio Strategy:

Design the growth portfolio across organic, paid, outbound, partnerships, field marketing, and emerging channels. Decide capital allocation across engines and balance short-term revenue drivers with long-term compounding assets while leading the Head of Growth organization.

Product Marketing & Lifecycle:

Own positioning and messaging architecture, define ICP segmentation and vertical expansion strategy, and govern website and conversion strategy. Build sales enablement systems and lifecycle, retention, advocacy, and virality motions aligned across PLG and SLG funnels. Success is measured by improved activation, win rates, velocity, and customer expansion.

Marketing Strategy & Operations :

Build marketing as a disciplined operating system, including OKRs, planning frameworks, dashboards, reporting standards, and forecasting accuracy. Govern budget planning, unit economics, and alignment with Sales and Product.

Marketing must operate through an AI:

Enabled system covering experimentation velocity, workflow automation, analytics, and performance management.

Leadership Mandate:

Design the marketing organization structure and hiring roadmap. Recruit and develop senior leaders while establishing operating rhythms, cross-functional alignment rituals, and governance processes.

What Success Looks Like in 12-24 Months

Predictable pipeline generation across multiple growth engines
Increased brand recognition and category presence
Improved CAC and payback
Faster funnel velocity and higher win rates
Marketing planning becomes modeled and forecastable
Leadership trusts marketing forecasts