לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור, לחיפוש זה נמצאו 156 משרות

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

We are looking to add an Associate Marketing Manager to our team. This role will be owning SDR functions as well. As Marketing
Manager, you will report to the VP, Marketing and will work cross-functionally throughout the company and will work closely with
our sales and customer success teams. You will have to maintain a deep understanding of our platform, our partners, our customers,
and our competitors. We are looking for someone who has diverse experience and is familiar with many facets of marketing
including ABM, social media, email marketing and competitive analysis.
Responsibilities:
Work with marketing & sales to develop the multi-channel strategy around the customer journey
Build automated workflows using our tech stack including our ABM tool, email marketing, CRM, etc.
Own lead qualification and initial outreach to inbound leads, warm handoff to sales team
Assist in development of annual content calendar and execution against it
Own social media presence ensuring consistent posting and messaging,
Report on Marketing KPI's, familiarity with Salesforce is a must
Own digital presence and maintain accuracy of listing and review sites
Event management assistance
Excellent written and verbal communications

We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.

We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.
Responsibilities
Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.

we are looking for a Creative Lead.
This is a hands-on creative role. You will come up with ideas, build them, ship them and watch what happens. The goal is buzz, shares, followers, mindshare and category authority. Pipeline follows attention, but attention is the job.
You will take rough concepts from our leadership and turn them into real campaigns on your own, and you will bring plenty of your own. You will think about distribution while you are still shaping the idea, not after it is finished.
What you'll do:
Invent and ship campaigns, games, competitions, tools, lists, stunts, videos and interactive experiences that people choose to share.
Turn research into stories that engineers, executives and press repeat.
Make customers, practitioners and partners the heroes of the story, so they are proud to share it with their own networks.
Get our people, customers and community sharing our work because they want to.
Give a distinctive personality and voice across LinkedIn, Reddit, communities and events.
Support the creative themes for our conferences and events, and tie them into bigger campaigns, working alongside our field marketing team who bring them to life.
Make the name people think of, and the source they reach for, when the topic is infrastructure and AI cost.

We're looking for an App User Acquisition Manager to join our Growth Marketing team and take ownership of growing our mobile apps through data-driven user acquisition.
This is a hands-on role for a performance-minded marketer who enjoys working at scale, identifying new growth opportunities, testing new ideas, and turning data into action. You'll have a direct impact on how we acquire and grow millions of app users across global markets.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

We help businesses own their revenue. Its Agentic Quote-to-Revenue platform brings quoting, approvals, contracts, subscriptions, billing and buyer collaboration into governed revenue workflows. Were looking for a hands-on Head of Integrated Marketing to turn product positioning and business priorities into campaigns that reach the right buyers and move them to action. Youll shape campaign concepts, write and adapt content for key channels, and lead campaigns from brief to launch and measurement. Youll work across Product Marketing, Demand Generation, Brand, Social, Field and Partner Marketing, Customer and Community Marketing, Design, Web and Sales. Youll create and edit campaign content yourself while coordinating the people and channel owners needed to bring each campaign to market. Youll own the integrated campaign plan and operating process. Within agreed company priorities and resources, youll have the authority to set campaign plans, maintain the calendar and resolve routine delivery issues directly with channel owners.
Key Responsibilities
* Build integrated campaigns around our product, customer and business priorities.
* Turn product positioning, customer evidence and audience insight into a clear campaign idea, message and call to action.
* Write and shape channel-ready content, including landing-page copy, email, paid and social messaging, event copy and follow-up.
* Create campaign briefs that define the audience, goal, message, offer, channel plan, owners, timeline and success measures.
* Lead campaigns from planning through production, launch, performance review and follow-up.
* Own the integrated campaign calendar and coordinate milestones, dependencies, reviews and launch readiness.
* Work with channel owners to agree how each campaign will appear across their channels and resolve routine execution issues.
* Partner with Product Marketing to ensure campaign content is accurate, differentiated and supported by proof.
* Collaborate with Brand and Design to make campaign work consistent with our brand and visual standards.
* Coordinate with Demand Generation, Field and Partner Marketing, Social, Customer and Community Marketing, Web and Sales to connect campaign activity.
* Monitor campaign performance with the relevant channel owners, identify what is working and recommend improvements.
* Share campaign plans, progress, results and material risks with marketing leadership.

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.

This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.

Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Were looking for a highly motivated, creative, and data-driven User Acquisition Specialist to join our growing team.

In this role, youll lead the strategy and execution of user acquisition efforts across multiple platforms, helping us attract and convert new users to our digital health platform.

Responsibilities
Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 300K EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing.
Conduct competitor analysis to identify market trends, benchmark performance, and uncover new opportunities for growth.
Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates.
Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
Continuously optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability.
Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team.
Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives.
Leverage data-driven insights to identify new opportunities for growth and improve campaign efficiency.
Manage and plan budgets effectively, ensuring optimal allocation across channels to achieve business objectives.

Required Lifecycle Marketing Manager
Tel Aviv
Full-Time
About Us
Were building the first AI-native autonomous revenue engine for D2C brands, a new category of AI infrastructure replacing the entire revenue stack.
If you want to build category-defining infrastructure with a team that ships weekly, lets talk.
About the Role:
Youll use our AI platform to help leading brands get more from their lifecycle marketing.
This is end to end. Youll build the automations, create the content, launch them with clients, and own the results.
Youll help shape how lifecycle marketing works here as the team grows.
Responsibilities:
Build the Automations - Design and configure the lifecycle journeys that run on the platform.
Set the Rules - Define the triggers, segments, and timing that drive each program.
Write the Content - Own the copy across email, SMS, and every channel the programs run on.
Launch with Clients - Work directly with enterprise brands to get programs live and iterate on what you learn.
Own the Results - Measure lift with holdouts and incrementality, and act on what the numbers say.
Build the Playbook - Turn what works into programs the next client launches with.

Required GTM Engineer
About the role:
We're looking for a builder to design and own the technical backbone of our go-to-market engine. By combining AI, automation, data, and modern business systems, you'll build the infrastructure that enables our commercial teams to scale faster.
This isn't a role focused on maintaining existing tools or pulling reports. You'll create new workflows, integrations, AI-powered automations, and internal products that have a direct impact on revenue and the way our business operates.
Working across Operations, Sales, Marketing, Customer Success, Product, and Engineering, you'll solve complex business problems through technology and build the systems that power our next stage of growth.
What you'll do:
Own and evolve our GTM technology stack
Build AI workflows, automations, and internal tools
Design integrations across HubSpot, product data, and third-party platforms
Build the infrastructure that helps our commercial teams move faster and operate more efficiently
Manage and optimize CRM and revenue systems
Build dashboards, reporting, and revenue insights
Partner with Sales, Marketing, Customer Success, Product, and Engineering to eliminate operational bottlenecks and scale our GTM motion.

Required Regional Strategy & Operations Manager, Consumer
As a Regional Manager, Consumer Strategy & Operations, you will drive capital-efficient growth by improving the consumer experience, with a focus on Loyalty and Pricing & Incentives across our South region. You will execute, track, and monitor initiatives that deepen consumer engagement, so users come back again and again - excited about the service and experience they have with us.
This role sits at the intersection of strategy, analytics, creative thinking, and high-impact execution. It is well suited to someone with a strategy, consulting, or business operations background who is motivated by owning and delivering outcomes in a fast-moving, consumer-facing environment.
You will report to the Head of Market Growth, Core, and sit in a 2-3 person team. You will play a key role in driving consumer success in your region, working closely with Marketing, Merchant, Finance, and the broader Global Consumer team.
Responsibilities & Duties:
You will work cross-functionally with local and global partners to identify, shape, and execute high-impact initiatives that drive consumer growth in your region.
Our subscription program
Consumer Pricing
Market Management (city-level growth)
In practice, that means you will:
Own the performance at a regional level - drive growth and profitability initiatives, and optimize the value proposition across benefits, partnerships, pricing, and the merchant portfolio.
Ensure consumer pricing supports capital-efficient growth by understanding price sensitivity and testing hypotheses with the central pricing team.
Work with local teams to sharpen market management strategy, prioritizing cities and neighborhoods with the greatest improvement potential, and drive cross-functional progress against key metrics.