The company is a Customer Analytics, Personalization and Data Monetization Platform, providing retailers and their suppliers the ability to strengthen their customers loyalty while enabling sales growth and retention.
the company was founded in 2014 by Beni Basel and Gilad Cohen, experienced second time entrepreneurs.
After gaining traction with significant global retail players such as Casino and Sephora, the comapny is growing its management team.
This is a great opportunity to join a startup applying the latest on AI and machine learning developments to the exciting domain of customer marketing in retail.
Join us in building a global company that will power the future of retail.
WHAT WILL YOU BE DOING?
As the director of marketing at the company , you will work directly with the CEO to ensure that the company is part of the purchasing discussion for enterprise retail marketers across North America, Europe and around the world.
You will be responsible for managing, implementing and executing the company's marketing plan.
Goals include driving awareness, support and grow the companys ecosystem, create collaterals and content and drive lead generation campaigns to generate new company revenue.
Among other things you will:
* Implement the company's annual marketing plan and budget to achieve predefined marketing objectives.
* Crafting and Promoting the company brand recognition and reputation.
* Initiate and manage marketing activities, including digital marketing, website, advertising, Events, AR and PR campaigns.
* Manage and execute Account Based Marketing activities in close cooperation with the company's sales team.
* Manage the creation of sales tools such as presentations, videos and demos.
* Manage and execute all online and offline lead generation activities.
* Be responsible for messaging and generating and distributing thought leadership content over paid and editorial channels throughout the year.
* Build and maintain a strong social media presence primarily on Twitter and LinkedIn.
* Initiate, manage and execute industry related Events.
* Manage Public and analyst relations.
* Acquire and maintain expert knowledge of the competition and market trends.
* Manage all aspects of ongoing marketing planning, budgeting, metrics and reporting.
* Manage external agencies and relationships with marketing service providers.
Reporting to the company CEO and CRO.
Location: Yokneam.
Requirements:
* 5+ years of well-rounded marketing experience in a high-tech industry with the ability to lead, define and hands on execute of marketing plans.
* Prior experience working in the high-tech industry, preferably in a fast pace growing startups.
* Experience with Account Based Marketing (B2B, enterprise and/or SaaS marketing).
* Strong understanding of current marketing principals, lead generation and online marketing strategy, best practices, and tools, along with a demonstrated track record of success and performance.
* Experience working with website and thought leadership content
* Good presentation skills.
* English native speaker - Articulate with strong oral and written communication skills; proven experience with digital, including social media.
* Strong problem solving, critical thinking and analytical skills.
* Creativity and innovative thinking.