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we are seeking a Sales & Business Development Director to lead our first (green field) expansion into the European defense and security market. In this role you will own the full commercial cycle - from identifying and qualifying opportunities to closing programs - with defense (e.g. C-UAS) and security (e.g. Perimeter Security) integrators, prime contractors, and government - adjacent customers across the EU. You will be the primary interface between the European defense ecosystem, translating platform and program requirements into sensing solutions and building the long-term relationships that turn early engagements into design wins and production contracts.

Key Responsibilities

Own and grow sales pipeline in the EU defense and security market, from lead generation through negotiation and contract close.
Build and manage relationships with defense integrators, prime contractors, and system houses across key EU markets (e.g. Germany, France, Italy, the Nordics, and Eastern Europe).
Position perception solutions into defense and security applications - autonomous ground and aerial platforms, ISR, perimeter and border security, counter-UAS, and situational awareness.
Translate customer platform and program requirements into technical and commercial proposals, working closely with product, engineering, and program teams.
Develop account and capture strategies for priority programs, including teaming, positioning against competing sensing technologies, and shaping requirements early in the acquisition cycle.
Represent at defense trade shows, industry days, and customer engagements across Europe.
Navigate EU and national defense procurement processes, export-control considerations, and offset/industrial-participation requirements in coordination with internal stakeholders.
Maintain an accurate forecast and CRM pipeline, and report on market intelligence, competitive dynamics, and program milestones to leadership.

Required Sales Manager
As a Sales Manager, you will:
Maintaining a robust sales pipeline
Collaborating with partners and other channels to expand reach
Negotiating contracts
Developing long-term strategic relationships with key accounts and channels
Working diligently towards meeting or exceeding annual revenue targets
Managing relationships of new and existing clients in EMEA.

We are looking for a results-driven Sales Manager to own and lead EU sales efforts, with native or fluent German language skills. Whether you're an Israeli professional with a German background, a native German speaker, or someone who has built deep professional fluency in the language, this is your opportunity to leverage that rare combination of linguistic and commercial expertise in a high-growth, cutting-edge technology company. In this role, you will be the engine behind our revenue targets across Europe, working in close partnership with Customer Success, Marketing, and Product teams. Your mission: scale our subscription-based business, break into new enterprise accounts, and build lasting relationships across the EU, with German-speaking markets as a core focus. What You'll Own Enterprise Pipeline Growth - Be the driving force behind new Enterprise business, owning the full B2B sales cycle from prospecting to close. You'll build and execute the strategy that puts us in front of the right decision-makers. Market Expansion - Strategically grow our global customer base using a consultative sales approach, with a focus on EU markets where German-language fluency can open doors. Client Relationship Management: - Deeply understand your client pipeline, their challenges, goals, and growth opportunities, and deliver tailored solutions that genuinely solve their problems. On-Site Customer Visits - Plan and lead in-person visits with key prospects across Europe, building the trust and rapport that enterprise deals require. Product Demonstrations - Run compelling, insight-driven online demos of our Embedded AI platform, translating complex technology into clear business value for senior stakeholders. Contract Negotiations - Lead sophisticated commercial negotiations, guiding deals to mutually beneficial outcomes with confidence and precision. Participating in industry events - travel to various countries to present the company and its product at industry events