לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בתל אביב יפו, לחיפוש זה נמצאו 65 משרות

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.
What you'll be doing:
Lifecycle Strategy & Funnel Optimization
Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation.
Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages.
Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation.
Identify friction points, drop-offs, and growth opportunities across the funnel.
Campaign & Automation Execution
Build and manage hands-on lifecycle campaigns and automations inside HubSpot.
Design, manage, and optimize cross-channel customer journeys across email, SMS, WhatsApp, SDR outreach, retargeting, and in-product experiences, while orchestrating scalable automations and workflows across multiple systems and tools.
Manage audience segmentation, behavioral targeting, personalization, and dynamic lifecycle experiences.
Run ongoing experimentation and A/B testing across messaging, timing, channels, CTAs, and workflows.
Build scalable lifecycle infrastructure and operational processes.
Monitor and optimize email deliverability, sender reputation, inbox placement, and lifecycle communication performance across channels.
AI & Marketing Systems
Identify opportunities to leverage AI across lifecycle marketing, automation, customer communication, internal workflows, and growth operations.
Help define and build AI-powered tools, workflows, automations, and use cases for internal teams and customer-facing experiences.
Stay up to date with emerging AI tools, workflows, and best practices, and proactively bring new ideas into the organization.
Data, Analytics & Reporting
Monitor and analyze lifecycle and funnel performance across activation, engagement, conversion, and reactivation metrics.

Were looking for a highly organized, proactive Marketing Operations & Project Management Lead to join our marketing team and help drive the execution of increasingly ambitious, multi-channel marketing activity.
This is a high-impact, hands-on role focused on bringing structure, clarity, and momentum to complex marketing work across TV, Meta, Google, influencers, newsletters, conferences, partnerships, content, and more. Youll be at the center of the teams execution rhythm, helping turn plans into clear timelines, tasks, owners, workflows, and follow-ups.
Youll work closely with internal teams and a wide network of external partners, vendors, agencies, creators, and service providers, making sure deadlines, approvals, contracts, invoices, deliverables, and dependencies all move forward smoothly.
You bring a strong project management mindset, a solid understanding of marketing workflows, and excellent communication skills. Youre sharp, detail-oriented, calm under pressure, great with people, and energized by creating order in a fast-moving environment.
The best person for this role loves making things work: connecting the dots, keeping people aligned, spotting gaps before they become problems, and building the systems that help ambitious marketing plans come together seamlessly.
What youll do:
Build and manage marketing timelines, workback plans, task boards, workflows, and project trackers.
Coordinate execution across multiple marketing initiatives, channels, internal teams, and external partners.
Run status meetings, capture decisions, clarify next steps, and follow up on open items.
Keep briefs, assets, approvals, feedback rounds, deliverables, and launch requirements organized.
Identify blockers, risks, delays, and dependencies early, and help move them toward resolution.
Coordinate day-to-day communication with agencies, creators, vendors, production partners, event suppliers, and other collaborators.
Manage contracts, invoices, payment tracking, procurement steps, and budget-related documentation with accuracy and follow-through.
Create repeatable templates, workflows, and documentation so the team can scale with less friction.

We seek an analytically driven and strategic Revenue Operations Manager to join our team. This role will be a critical partner to our C-level executives and revenue-focused leaders, leveraging data to identify growth opportunities, optimize processes, and drive actionable insights that enhance the customer journey and revenue performance.
Key Responsibilities:
Data-Driven Insights & Analytics:
Serve as a trusted advisor to C-level executives, delivering regular, actionable insights based on in-depth analysis of key revenue, customer, and operational data.
Develop and maintain revenue forecasting models and predictive analytics to proactively identify opportunities, risks, and trends.
Analyze customer behavior, pipeline performance, and market data to recommend growth and operational improvement strategies.
Create and maintain dashboards and reports that provide visibility into KPIs covering the revenue funnel as well as customer-focused metrics such as churn, retention, and upsell opportunities.
Collaboration with Executive Leadership:
Partner closely with C-level executives and business unit managers overseeing sales, customer success and marketing to align on goals, strategies, and operational priorities.
Proactively present data-driven recommendations to improve efficiency, uncover revenue opportunities, and optimize the customer lifecycle.
Collaborate with leadership to evaluate and implement initiatives for revenue growth, such as new pricing models, sales motions, product strategies, or customer segmentation. Create alignment between initiatives and financial goals.
Process Optimization:
Continuously evaluate and improve sales & customer success processes to enhance efficiency and alignment.
Ensure smooth operations and data consistency across all revenue-generating systems and tools, enabling better decision-making.
Standardize processes for funnel management, pipeline & forecast tracking, and performance measurement to support scaling initiatives.
Revenue Performance Management:
Monitor and analyze performance against revenue goals, identifying gaps and areas for improvement.
Partner with revenue leaders to design, implement, and track performance incentives and operational KPIs.
Develop a deep understanding of the customer journey and identify critical touchpoints for improving conversion, retention, and satisfaction.

We are looking for a strategic and results-oriented Head of C-UAS Product Line to lead our product vision from a commercial and business perspective. In this role, you will bridge the gap between complex engineering capabilities and market demands, ensuring our Counter-UAS solutions are not only technologically superior but also commercially dominant. You will own the product lifecycle end-to-end, with a heavy emphasis on market penetration, revenue-driven roadmaps, and business case development.

Key Responsibilities:

Strategic Leadership: Lead the outbound product management functions. Identify untapped market opportunities, build compelling business cases, and define the long-term product vision and commercial strategy.
Evidence-Driven Roadmap: Own the C-UAS product roadmap based on rigorous market research, competitive landscape analysis, and direct customer feedback. Ensure every feature has a clear ROI and addresses genuine customer pain points.
End-to-End Ownership: From ideation and prototyping to global launch, you will manage products through their entire lifecycle, ensuring frequent iterations and high-impact releases.
Business Performance & KPIs: Develop and manage team KPIs that align with the company's growth objectives. Measure and track the adoption and commercial impact of all features and products.
Cross-Functional Synergy: Act as the commercial "hub," working closely with Engineering, Marketing, Customer Success, and Sales to ensure a unified go-to-market execution.

As Head of Field Marketing, you will own the strategy and operating system behind global events strategy - a variety of premium events, retreats and intimate partner experiences that fuels how we meet, win, and grow our most important partners. This is a strategic leadership role, not a production role. You will sit at the intersection of marketing, BD, and the executive team, and you will be measured on the pipeline influence and partner relationships that events generate, not on logistics alone.



Responsibilities

Own annual field marketing strategy and global event calendar, with a 6 to 12 month planning horizon across conferences, dinners, mixers, and private partner events.
Lock venues, hotels, and travel months in advance to secure better inventory and unlock multi-event procurement savings.
Build the operating playbook that activates BD and AM leaders to invite the right partners to the right events, and makes outreach easy and consistent across regions.
Own event ROI end-to-end: pre-event targeting, attendee mapping against the ICP and revenue book, post-event debriefs, cost-per-meeting, and pipeline influence reporting.
Standardize Appcharge's dinner and mixer format into a scalable, repeatable playbook so the Event Producer can execute high volume without starting from scratch.
Continuously rebalance the portfolio: double down on Tier-1 events that drive partner face-time and cut Tier-2 events that do not.
Partner with the CMO on positioning, brand presence, and executive moments at our flagship industry events.
Manage the Event Producers team and own the field marketing budget, vendor relationships, and agency partnerships.

We are looking for a CRO Manager to take ownership of conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.



What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.

Required Demand Generation Manager- Base44
Job Description
As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.
In your day-to-day, you will:
Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers
Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others
Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps
Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions
Collaborate with Base44s B2C user acquisition and creative teams to create holistic and converting content and campaigns
Work with cross-functional teams to ensure successful execution of demand generation strategies.

Required Revenue Operations Manager - Base44
Job Description
As a revenue operations manager, you'll be at the heart of aligning our GTM teams by managing processes, operations, and analytics. You'll turn complex datasets into actionable growth strategies, own the integrity of our revenue funnel, streamline workflows through automation, and deliver insights that guide our next steps. Your goal is to ensure data clarity and operational efficiency across the entire customer journey-from initial lead to long-term retention.
Maintain a "single source of truth" by managing database hygiene, lead routing, and the end-to-end lead-to-cash process
Administer the tech stack and design scalable integrations between the CRM and third-party tools like Gong and ZoomInfo/Clay, ensuring minimal data friction
Identify bottlenecks in the sales funnel through data analysis and implement automated workflows to boost team efficiency
Build and maintain dashboards to track North Star metrics, providing proactive insights to leadership and GTM teams
Deliver weekly reports on pipeline health, sales velocity, and churn trends
Drive team adoption of tools, processes, and integrations through data-backed training sessions and documentation.

Required Conversion Rate Optimization (CRO) Manager - Base44
Job Description
As a Conversion Rate Optimization (CRO) Manager, you'll take full ownership of our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll identify friction points, run high-impact A/B tests, and use advanced AI tools to execute faster and smarter.
In your day-to-day, you will:
Own and significantly scale conversion rates, continuously elevating the user journey across all of our landing pages.
Leverage advanced AI tools to generate copy variations, analyze massive datasets, and write custom scripts for A/B test setups
Design, build, and manage a continuous pipeline of A/B and multivariate tests to optimize user journeys
Analyze quantitative and qualitative data to identify drop-offs, user friction, and areas for high-impact growth
Collaborate with marketing and design teams to ensure messaging is compelling and layouts meet modern UI/UX best practices
Present testing results, learnings, and actionable insights to stakeholders.

The e-commerce team partners with leading commerce clients in the Israeli market, helping them scale their businesses through advertising worldwide. We act as strategic advisors, providing expert guidance, data-driven insights, and best-in-class support to maximize their success on our platform.

Responsibilities
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.

We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.
Responsibilities:
Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.