We are looking for a results-driven, energetic team player with a contagious can-do attitude to join our growing Retention Marketing Team.
In this role, you will play a significant part in shaping our customer journey. You will combine the strategic responsibilities of a Campaign & Customer Life-Cycle Specialist with hands-on Email Marketing, driving the development and execution of end-to-end campaigns that keep our users engaged and loyal.
Key Responsibilities:
End-to-End Campaign Management: Initiate and execute comprehensive retention campaigns aimed at engaging existing customers, increasing loyalty, and boosting retention rates.
Email Marketing Strategy: Lead the creation of compelling email campaigns tailored to specific segments of the customer life cycle (Onboarding, Re-engagement, Churn Prevention, and Loyalty).
Multi-Channel Automation: Develop and implement automation strategies that ensure a cohesive user experience across multiple touchpoints, including Email, Push Notifications, and In-App Messages.
Data-Driven Segmentation: Utilize data to segment audiences, personalize communications, and automate customer journeys based on user behavior and preferences.
Performance Analysis: Monitor campaign metrics and customer data to identify trends, generate insights, and uncover opportunities for optimization and growth.
Testing & Optimization: Implement A/B testing methodologies to continuously optimize messaging, content, and campaign workflows.
Collaboration: Work closely with cross-functional teams and stakeholders to ensure retention campaigns align with broader marketing initiatives and business goals.
Market Research: Conduct competitor analysis and stay updated on the latest trends in marketing automation and user journey best practices.
Requirements: Education: Bachelor's degree in Industrial Engineering, Marketing, Communications, Business Administration, or a related field.
Communication Skills: Excellent written and verbal communication skills in English, with a keen eye for detail and creativity in crafting compelling messaging.
Soft Skills: You are an "Out of the box" thinker, organized, and detail-oriented. You thrive in a fast-paced environment and can manage multiple priorities to meet tight deadlines.
People Skills: A collaborative team player with the ability to motivate stakeholders and drive multi-faceted projects.
Analytical Mindset: Ability to interpret data, generate actionable insights, and make data-driven recommendations.
Bonus Points (Advantages):
1+ years of experience in marketing roles focused on customer engagement, retention, or CRM management.
Proficiency in Email Marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems (e.g., Braze, Salesforce, HubSpot).
Experience with HTML/CSS and email template design.
Background in Fintech/Investing apps or general financial knowledge.
This position is open to all candidates.