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לפני 1 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
Who are you?
Youre a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running. Your job is to take it from good to great: sharpen whats working, fix whats leaking, and level it up as we scale.
You live in HubSpot, get a quiet thrill from a workflow that just works, and see a leaky funnel or broken attribution model as a puzzle waiting to be solved.
Youre senior enough to own the marketing and partnerships tech stack end-to-end, but youre an individual contributor at heart. Youd rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue.
You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch.
What will you be doing all day?
This is a hands-on ownership role. Youll take systems that already exist and make them faster, cleaner, and more scalable.
Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion.
Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable.
Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth.
Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms.
Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits.
Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data.
Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact.
Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools.
Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle.
דרישות:
5+ years in marketing operations, RevOps, or GTM operations, in B2B SaaS, with a track record of owning and improving a marketing tech stack.
Deep HubSpot expertise: expert across workflows, integrations, lifecycle management, campaign management, reporting, and Hubspot Marketing Hub. This is the core of the role.
Strong mastery of HubSpot Campaigns: structuring, executing, and reporting on them.
A builder's mindset for automation: you translate business needs into working systems and love optimizing a process until it just runs. You pick up new tools fast.
Solid grasp of paid channels: Facebook Ads and Google Ads, and how they connect to HubSpot for tracking and attribution.
GTM understanding: how marketing, sales, and partnerships fit together as one revenue motion.
Experience operating in a fast-moving, SMB SaaS or scale-up environment.
Strong problem-solving and analytical skills; comfortable working with data to drive decisions.
Fluent English: reading, writing, and speaking.
These would also be nice
Experience with automation platforms such as Make and n8n, along with APIs, webhooks, and JSON.#ENGLISH המשרה מיועדת לנשים ולגברים כאחד.
 
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7 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.
Requirements:
Technical Audience Expertise: Proven experience operating in a B2B SaaS, DevTools, DevOps, or developer-focused environment, with a strong understanding of technical buyer journeys.
Hands-on Experience: 7+ years of dedicated B2B Marketing Operations or Revenue Operations experience, with a track record of scaling martech architectures in high-growth SaaS companies.
Management experience: 3+ years managing global marketing operations teams with a proven track record of building talent, driving performance, and maintaining team alignment across time zones and regions.
HubSpot Expertise: Deep functional knowledge of HubSpot marketing operations, enterprise campaign workflows, custom properties, and marketing automation processes.
Advanced Analytics: Advanced proficiency with BI tools (like Tableau) and GA4, custom attribution modeling, and standardizing cross-platform metrics (CAC, conversion rates, pipeline velocity).
Procurement & Tech Stack Management: Evaluate and pilot new marketing technology solutions; own procurement and vendor negotiations; implement platforms across the martech stack; and lead cross-functional teams through tool adoption, training, and optimization
Cross-Functional Collaboration: Proven ability to work seamlessly with Data Analysts, Sales Operations, and Growth teams to align systems, data, and pipeline processes.
This position is open to all candidates.
 
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23/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Senior Marketing Operations & AI Manager to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.

Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
Analyze campaign and channel performance and translate findings into actionable recommendations for the team
Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
Assist with event operations: flows, routing, landing pages, and reporting
Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
Serve as the go-to operational and data resource for the marketing team
Requirements:
5+ years of experience in marketing operations or a related field
Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking
Strong background in email marketing, lead nurturing, and marketing automation
Hands-on experience with analytics and reporting, including building dashboards, measuring funnel performance, and driving data-informed decisions
Data-driven mindset with a passion for testing, optimization, and process improvement
Understanding of full-funnel infrastructure, from top-of-funnel traffic through SQLs, closed-won customers, and renewals
Experience working in a startup environment is required
(Nice to have) Genuine curiosity about AI tools and a track record of applying them to improve marketing efficiency and outcomes
(Nice to have) Familiarity with DevOps, cloud infrastructure, or Kubernetes
This position is open to all candidates.
 
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2 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.
Requirements:
3+ years in User Acquisition, Growth, Performance, or Marketing Management at a B2B SaaS company- cybersecurity or cloud infrastructure strongly preferred.
BA/BSc with excellence in Economics, Industrial Engineering, or a similar quantitative field.
Hands-on paid media expertise.
You've personally managed meaningful budgets in Google Ads and LinkedIn Ads and can explain exactly what you changed and what it did to CAC and pipeline.
Deeply analytical.
You're fluent in funnel metrics, attribution, and experiment design. You build the model, find the insight in the data, and are comfortable defending it.
Conversion and experimentation experience.
You've built and tested landing pages and know how to run an A/B test that produces a real answer.
SEO and LLM optimization know-how.
You understand how organic discovery works today and are actively figuring out how it works in an AI-first world.
AI-native by default.
You already use AI tools throughout your workflow and are relentless about finding new ways to work faster.
Sales instincts.
You can pitch, negotiate with vendors, and think in terms of what closes deals - not what looks good in a report.
Full professional proficiency in English,
written and verbal. You'll write copy that a US security buyer takes seriously.
A self-starter who ships.
High motivation, fast learner, comfortable with ambiguity, and biased toward getting things done in a fast-moving startup.
This position is open to all candidates.
 
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23/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're a well-funded, early-stage startup, hiring our Director of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

You will own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound. You will also own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.

Selling enterprise AI is a craft: thoughtful buyers, real buying committees, and a category that is still being defined. You will shape how the market thinks, build the systems that scale it, and own pipeline and revenue as the proof you are winning.


Your Impact
Pipeline & Demand Generation

Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email

Own targets, forecast pipeline, and report against them on a regular cadence

Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion

Paid Media

Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel

Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts)

Campaigns & Content

Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals

Drive content credible enough for a technical audience and clear enough for executives - thought leadership that builds trust and educates the category

Coordinate the calendar so channels reinforce rather than compete

Inbound, Organic & Website

Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures

Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel

Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking

(If another team owns part of this - e.g. product marketing owns messaging, or eng owns the site - we'll define the seams clearly. As written, this role owns inbound performance and the conversion path.)

ABM & Marketing Operations

Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing - essential when you're selling to a finite list of named enterprise accounts

Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)

Lifecycle & Nurture

Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate

Re-engage stalled accounts and recycle them back into the funnel

Analytics & Reporting

Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue - including multi-touch attribution that holds up over long, multi-threaded cycles

Run experiments, read the data, and reallocate toward what works
Requirements:
7+ years in B2B growth / demand generation, with real Enterprise experience (long cycles, large deals, buying committees)

Hands-on experience designing and running an ABM motion (scoring, intent data, routing)

Fluency across paid social, email, content, SEO/organic, and website/CRO - and comfort getting hands-on, not just directing

Data-driven and AI-driven native - A must

Strong marketing-ops chops: deep experience with HubSpot and the broader martech stack

Experience managing agencies/contractors and/or a small team
This position is open to all candidates.
 
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לפני 3 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Digital Marketing Manager to own how people discover, experience, and move through our company across our website, search, lifecycle, and performance channels. This role is responsible for turning intent into action through clear journeys, strong execution, and measurable outcomes.
What youll do
As our Digital Marketing Manager, youll own the systems that drive discovery, conversion, and lifecycle engagement across our companys digital surface area. Youll focus on building clear journeys, reliable infrastructure, and measurable performance across web, search, automation, and paid channels.
Youll own our website end to end: structure, navigation, landing pages, conversion flows, forms, routing, analytics, and ongoing optimization.
Youll lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Youll own marketing automation and lifecycle orchestration, including lifecycle orchestration, including workflows, lead stages, routing rules, CRM configuration, data integrity, and attribution across the full funnel.
Youll plan and execute paid and performance channels, including channel setup, budgets, pacing, experimentation, performance tracking, and tuning.
Youll support all marketing and product teams by shipping content updates, testing messaging, and enabling new use cases across digital channels.
Requirements:
You have 3+ years of experience in digital marketing or growth roles at a B2B SaaS company.
Youre a digital generalist with hands-on experience across the full digital stack, comfortable trying new tools, learning new systems, and working beyond a single specialty.
Youre fluent in working with analytics, attribution, and funnel data to understand performance and guide decisions.
You have experience with website builds, conversion optimization, landing pages, form integrations, and related web infrastructure.
You have working knowledge of SEO, technical SEO, and search-driven discovery, including emerging LLM and GEO surfaces.
Youve built out marketing automations, including email marketing and workflows. HubSpot experience is required. Salesforce experience is a plus.
You have experience planning, running, and optimizing paid performance channels, including testing and outcomes across channels such as LinkedIn, Reddit, and Twitter.
This position is open to all candidates.
 
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30/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Digital Marketing Manager to own how people discover, experience, and move through our company across our website, search, lifecycle, and performance channels. This role is responsible for turning intent into action through clear journeys, strong execution, and measurable outcomes.
What youll do
As our Digital Marketing Manager, youll own the systems that drive discovery, conversion, and lifecycle engagement across our companys digital surface area. Youll focus on building clear journeys, reliable infrastructure, and measurable performance across web, search, automation, and paid channels.
Youll own our website end to end: structure, navigation, landing pages, conversion flows, forms, routing, analytics, and ongoing optimization.
Youll lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Youll own marketing automation and lifecycle orchestration, including lifecycle orchestration, including workflows, lead stages, routing rules, CRM configuration, data integrity, and attribution across the full funnel.
Youll plan and execute paid and performance channels, including channel setup, budgets, pacing, experimentation, performance tracking, and tuning.
Youll support all marketing and product teams by shipping content updates, testing messaging, and enabling new use cases across digital channels.
Requirements:
You have 3+ years of experience in digital marketing or growth roles at a B2B SaaS company.
Youre a digital generalist with hands-on experience across the full digital stack, comfortable trying new tools, learning new systems, and working beyond a single specialty.
Youre fluent in working with analytics, attribution, and funnel data to understand performance and guide decisions.
You have experience with website builds, conversion optimization, landing pages, form integrations, and related web infrastructure.
You have working knowledge of SEO, technical SEO, and search-driven discovery, including emerging LLM and GEO surfaces.
Youve built out marketing automations, including email marketing and workflows. HubSpot experience is required. Salesforce experience is a plus.
You have experience planning, running, and optimizing paid performance channels, including testing and outcomes across channels such as LinkedIn, Reddit, and Twitter.
This position is open to all candidates.
 
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30/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Marketing Director to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.
The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.
If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.
As a Marketing Director your role will be:
Lead all marketing activities at our company and take ownership of the companys marketing strategy and execution.
Strengthen our companys positioning as a leader in marketing measurement and incrementality.
Maintain and protect the companys brand while ensuring it remains relevant, differentiated, and trusted in the market.
Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
Plan, evaluate, and manage the industry events where our company should participate, sponsor, or speak.
Manage and grow the companys social channels, with a strong focus on building industry credibility and engagement.
Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.
We believe in helping each other get most of ourselves rather than do what were not interested in doing.
Requirements:
8+ years experience in B2B marketing roles, preferably SaaS, adtech, or martech companies.
Proven experience leading demand generation and building an inbound measurable pipeline.
Experience working closely with sales teams to support revenue growth through inbound and outbound initiatives.
Strong understanding of SEO and modern content-driven marketing strategies.
Experience managing marketing automation tools and CRM platforms.
Strong analytical mindset with the ability to measure marketing impact and continuously improve performance.
Excellent communication and storytelling skills, with the ability to translate complex topics into clear messaging.
Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
Bonus Point:
Experience working in marketing measurement, incrementality, attribution, or marketing analytics environments.
This position is open to all candidates.
 
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5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.
Requirements:
* 4+ years of experience as a Product Marketing Manager (PMM) within a SaaS, tech, or creative tech environment.
* Proven GTM Execution: Demonstrated track record of leading fast-paced product launches and multi-channel marketing initiatives.
* Fast-Paced Doer: Highly execution-driven with a "get-things-done" mindset, comfortable moving fast in a dynamic, high-growth environment.
* Clear & Powerful Communicator: Exceptional English storytelling and copywriting skills, with the ability to convey value simply and concisely without overcomplicating things.
* Cross-Functional Orchestrator: Strong ability to collaborate with and drive action across Product, Design, Copywriters, Growth Marketers, and Sales.
* Tech-Forward & AI-Savvy: Enthusiastic about leveraging modern AI tools and platforms to speed up workflows and scale execution.
*  data -Informed Mindset: Comfortable using funnel metrics and performance data to optimize messaging and measure campaign success.
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a GTM Business Analyst with strong marketing analytics expertise to help Marketing make faster, more measurable growth decisions. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, Finance, and Data/BI to create a trusted view of marketing impact and investment efficiency.
This hands-on role combines digital and web analytics, attribution, campaign optimization, and data storytelling in a high-growth B2B SaaS environment.

Responsibilities

Marketing Analytics & Insights

Analyze performance across digital channels, campaigns, segments, regions, and the customer journey.
Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.
Develop and improve attribution models that assess the contribution of marketing touchpoints and inform investment decisions.
Analyze direct, indirect, partner, affiliate, paid, organic, and field marketing activities to optimize channel mix and ROI.
Measure channel marketing performance, including partner-sourced activity, co-marketing initiatives, partner engagement, and contribution to demand generation.
Identify opportunities to improve targeting, audience segmentation, campaign conversion, and marketing investment efficiency.
Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoff effectiveness.

Data & Analytics Operations

Build a scalable marketing data domain integrating campaign, web, CRM, marketing automation, partner, product, and commercial data.
Develop reliable data models and analytical datasets using dbt, Snowflake, and SQL.
Create self-service dashboards using Tableau, Looker, Power BI, or comparable visualization tools.
Partner with Marketing Operations and Data/BI on tracking, campaign taxonomy, data quality, governance, and metric definitions.
Use Generative AI and modern analytics tools to automate reporting and accelerate insight generation.

Cross-Functional Collaboration

Act as a trusted partner to Marketing leadership on planning, budget allocation, and performance management.
Work closely with Marketing Operations, SDR, Channel, RevOps, Sales, Finance, and Data/BI teams to align measurement and improve execution.
Present clear, executive-ready insights and recommendations.
Requirements:
3+ years of experience in marketing, digital, GTM, or RevOps analytics within B2B SaaS or technology.
Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI.
Familiarity with channel and partner marketing measurement, including co-marketing, affiliate, and partner-sourced programs.
Hands-on experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM, marketing automation, and web analytics platforms.
Experience developing or improving marketing attribution models.
Understanding of B2B SaaS and product-led growth (PLG) motions.
Experience measuring SDR productivity and lead-management performance.
Advanced SQL, Snowflake, and dbt experience.
Experience building dashboards in Tableau, Looker, Power BI, or similar tools.
Strong stakeholder management, data storytelling, and presentation skills.
This position is open to all candidates.
 
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a strategic, data-driven Customer Lifecycle Marketing Manager to build and own the lifecycle marketing motion for our companys existing customer base.
Your mission is to drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey.
Youll define how we segment, engage, and nurture customers across the lifecycle using product behavior, customer data, and commercial signals to build scalable programs that increase adoption, uncover expansion opportunities, and contribute to Expansion ARR.
Youll also own the orchestration of customer communications across our company, creating a cohesive experience and ensuring we engage customers with relevance and intent.This is a highly cross-functional role at the intersection of Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, and RevOps. Youll set the strategy and build the operating model, while remaining close enough to execution to turn ideas into measurable programs.
Job responsibilities
Build the Customer Lifecycle Strategy
Define and own our companys lifecycle marketing strategy for existing customers, identifying the key moments, behaviors, and signals that should trigger engagement.
Develop meaningful customer segments based on factors such as product adoption, lifecycle stage, customer profile, engagement, and expansion potential.
Identify opportunities across the customer journey to increase adoption, deepen engagement, and accelerate customer growth.
Drive Expansion
Build scalable, multi-channel lifecycle programs that generate demand for our companys add-on modules and create qualified expansion opportunities for Account Management.
Partner with Customer Marketing, AM, CS and Product to define audiences, qualification criteria, signals, and routing for expansion opportunities.
Continuously identify and test new lifecycle plays based on customer behavior, product usage, and commercial signals.
Accelerate Product & Feature Adoption
Design always-on adoption journeys for strategic modules and features across email, in-app, and other customer touchpoints.
Partner with Product and Product Analytics to identify adoption gaps, activation milestones, and behaviors associated with customer value and expansion.
Connect adoption programs to broader commercial outcomes, turning product engagement into a lever for retention and growth.
Orchestrate the Customer Experience
Own the strategic governance and orchestration of lifecycle communications across the customer base.
Requirements:
5+ years of experience in B2B SaaS lifecycle, growth, customer, or CRM marketing, with meaningful experience working with existing customers.
A track record of building lifecycle programs that have influenced expansion, upsell, adoption, retention, or revenue.
Strong strategic thinking - you can take a broad business objective, identify the customer behaviors and segments that matter, and turn them into a scalable lifecycle strategy.
Strong analytical skills and comfort working with customer, CRM, and product usage data to identify opportunities and measure impact.
Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar, including segmentation, behavioral triggers, journey logic, and suppression rules.
Experience with in-app engagement or product adoption platforms such as Pendo, Appcues, Intercom, or similar.
Strong commercial mindset and understanding of SaaS metrics such as Expansion ARR, NRR, pipeline conversion, adoption, and engagement.
Excellent cross-functional and stakeholder management skills. Youre comfortable creating structure across teams, aligning competing priorities, and challenging requests when they dont serve the customer journey.
Strong customer-centric communication skills and the ability to translate customer insights into compelling lifecycle experiences.
This position is open to all candidates.
 
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