we are looking for a Growth Marketing Manager.
This is not a traditional channel marketing or product marketing role. It is a hands-on growth role for someone who enjoys moving between strategy and execution. You will help define how merchants discover , understand our value, evaluate the product, convert, onboard, and engage. You might develop the positioning for a new merchant segment in the morning, write and build the corresponding landing page in the afternoon, and analyze its performance the following week.
The right person will be comfortable operating like a startup marketer inside a larger company. You should be able to identify an opportunity, develop a point of view, build something, launch it, learn from the results, and improve it without requiring a large team around you.
What You'll Be Doing:
Partner closely with the GM of Product-Led Growth to develop and execute the go-to-market strategy for down-market business.
Help design a scalable merchant journey across acquisition, education, evaluation, conversion, onboarding, activation, and expansion.
Develop positioning and messaging that translates sophisticated technology into clear and compelling value propositions for smaller and mid-sized ecommerce merchants.
Design campaigns, landing pages, email and linkedin nurture programs, product education, sales enablement, and other merchant-facing experiences.
Work directly in CMS and marketing technology platforms, including WordPress, to launch and iterate on experiences without relying on specialist resources for every change.
Replicate and adapt existing website templates to quickly stand up new landing pages, campaign experiences, and tests.
Use AI tools such as Claude extensively across research, writing, ideation, analysis, prototyping, content creation, and lightweight graphic design.
Leverage brand design guidelines to create lightweight visual and creative assets when a full design process is not necessary, while knowing when to bring in specialist creative support.
Develop experiments across the funnel to improve acquisition, conversion, activation, and engagement.
Use analytics and customer behavior to identify friction, develop hypotheses, prioritize experiments, and determine what to improve next.
Build repeatable workflows, templates, automation, and processes that allow the team to support a significantly larger volume of merchants efficiently.
Partner across Product, Sales, Customer Success, Operations, Analytics, Design, and the broader Marketing organization to execute the growth strategy.
Develop platform-specific marketing strategies (e.g. Shopify, Shopify Plus, WooCommerce, Adobe Commerce / Magento, etc.)
Continuously gather merchant, competitive, and market insights and translate them into better messaging, experiences, and growth opportunities.